Healthcare Digital Experience Platform Market Report 2025

The healthcare digital experience platform market size has grown rapidly in recent years. It will grow from $1.89 billion in 2024 to $2.23 billion in 2025 at a compound annual growth rate (CAGR) of 18.3%. Growth during the historic period can be attributed to the adoption of electronic health records, the expansion of telehealth services, increasing demand for patient engagement tools, efforts to optimize healthcare workflows, and regulatory initiatives promoting digital transformation.

The healthcare digital experience platform market size is expected to see rapid growth in the next few years. It will grow to $4.34 billion in 2029 at a compound annual growth rate (CAGR) of 18.1%. Growth in the forecast period can be attributed to the rising demand for personalized patient experiences, the expansion of AI-powered healthcare solutions, increased adoption of remote monitoring, a stronger focus on interoperability and data sharing, and growing investments in healthcare IT infrastructure. Key trends expected during this period include the integration of artificial intelligence and machine learning, the rise of cloud-based digital experience platforms, the use of real-time analytics and predictive insights, improved interoperability with wearable and IoT devices, and advancements in cybersecurity and data privacy solutions.

The growing adoption of telehealth is expected to drive the expansion of the healthcare digital experience platform market in the coming years. Telehealth involves delivering healthcare services and consultations remotely through digital communication technologies. The increasing use of telehealth is largely due to its enhanced accessibility, allowing patients to receive timely medical care and consultations from the comfort of their homes, eliminating the need for travel. Healthcare digital experience platforms support this trend by offering intuitive, seamless digital interfaces that integrate patient data, appointment scheduling, and real-time communication tools, ensuring a smooth and personalized care experience. For example, in March 2024, the Department of Health and Aged Care, an Australian government agency, reported that in 2022-23, telehealth usage was highest among general practitioners (20%) and allied health professionals (12%), with GPs and non-GP specialists accounting for 75% and 48% of all video consultations, respectively. As a result, the increasing adoption of telehealth is contributing to the growth of the healthcare digital experience platform market.

Leading companies in the healthcare digital experience platform market are focusing on the development of advanced technologies such as generative artificial intelligence (AI)-powered clinical documentation tools to streamline administrative tasks and enhance clinician efficiency. These tools utilize natural language processing and AI models to transcribe, summarize, and generate clinical documentation from patient-provider interactions, significantly reducing the need for manual data entry. For instance, in October 2023, Microsoft Corporation, a technology company based in the United States, introduced Dragon Ambient eXperience (DAX) Copilot, a generative AI tool designed to produce clinical summaries in real time from in-person and telehealth visits. Securely integrated with electronic health record (EHR) systems, this tool helps reduce clinicians’ documentation workload by up to 40 minutes per day. Its ability to accurately and securely capture medical conversations enhances the quality of care, alleviates provider burnout, and improves patient-provider engagement, making it a significant innovation in the healthcare digital experience platform space.

In September 2022, Kyruus Health, a U.S.-based software company, acquired Epion Health for an undisclosed amount. This acquisition allowed Kyruus to incorporate Epion’s advanced patient engagement tools, enhancing its digital scheduling, communication, and check-in capabilities. Epion Health is a U.S.-based company specializing in digital solutions for patient engagement and healthcare experience.

Major players in the healthcare digital experience platform market are Optum Inc., Microsoft Corporation, Accenture plc, International Business Machines Corporation, Oracle Corporation, Salesforce Inc., Cognizant Technology Solutions Corporation, GE HealthCare Technologies Inc., Infosys Limited, Adobe Inc., DXC Technology Company, Wipro Limited, Open Text Corporation, SoftServe Inc., Veradigm Inc., Sitecore A/S, Optimizely Inc., Innovaccer Inc., Liferay Inc., and Acquia Inc.

North America was the largest region in the healthcare digital experience platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in healthcare digital experience platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the healthcare digital experience platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The healthcare digital experience platform market consists of revenues earned by entities by providing services such as digital front door services, workflow automation services, and experience orchestration services. The market value includes the value of related goods sold by the service provider or included within the service offering. The healthcare digital experience platform market also includes sales of patient self-service kiosks and wearable health devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the healthcare sector, particularly in the supply of critical medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are facing higher costs for imported surgical instruments, imaging equipment, and consumables such as syringes and catheters, many of which have limited domestic alternatives. These increased costs are straining healthcare budgets, leading some providers to delay equipment upgrades or pass on expenses to patients. Additionally, tariffs on raw materials and components are disrupting the production of essential drugs and devices, causing supply chain bottlenecks. In response, the industry is diversifying sourcing strategies, boosting local manufacturing where possible, and advocating for tariff exemptions on life-saving medical products.

The healthcare digital experience platform market research report is one of a series of new reports that provides healthcare digital experience platform market statistics, including the healthcare digital experience platform industry global market size, regional shares, competitors with the healthcare digital experience platform market share, detailed healthcare digital experience platform market segments, market trends, and opportunities, and any further data you may need to thrive in the healthcare digital experience platform industry. This healthcare digital experience platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

A healthcare digital experience platform is an integrated set of digital tools and technologies aimed at enhancing interactions between patients and providers across various digital channels, including websites, mobile applications, patient portals, and telehealth systems. By utilizing data analytics, artificial intelligence, and automation, it simplifies access to healthcare services, personalizes engagement, and enhances care coordination. These platforms are designed to offer seamless, user-focused digital healthcare experiences.

The core components of a healthcare digital experience platform include the platform itself and associated services. The platform comprises essential software systems that allow healthcare organizations to efficiently deliver digital health services and manage patient engagement. Delivery modes include on-premises and cloud-based options, while technologies employed range from mobile technology, artificial intelligence, and machine learning to the Internet of Medical Things (IoMT) and telemedicine solutions. Key applications span business-to-consumer (B2C), business-to-business (B2B), and others, with primary end users being hospitals and clinics, healthcare payers, and other healthcare stakeholders.

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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