Nursing Products Market Report 2025

The nursing products market size has grown strongly in recent years. It will grow from $5.28 billion in 2024 to $5.68 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. Growth during the historic period can be attributed to the rising number of working women, increasing birth rates in developing countries, growing awareness of maternal health, higher healthcare expenditure, and increased demand for home healthcare solutions.

The nursing products market size is expected to see strong growth in the next few years. It will grow to $7.56 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. Growth in the forecast period can be attributed to the increasing geriatric population requiring nursing support, the rising incidence of preterm births and cesarean deliveries, greater penetration of e-commerce channels, expanding government initiatives for maternal care, and the impact of urbanization and evolving lifestyles. Key trends expected during this period include advancements in breast pump technology, integration of smart features into nursing devices, increased adoption of technology in postnatal care products, innovation in sustainable and eco-friendly nursing solutions, and progress in material science to enhance comfort and safety.

The increasing number of working women is expected to drive the growth of the nursing products market in the coming years. Working women are those who actively participate in the labor force and earn income through employment or professional roles. This growth is largely attributed to higher levels of educational attainment among women, enabling them to secure better job opportunities across various sectors. Nursing products provide essential support and convenience for breastfeeding and baby care, helping working mothers manage both their professional responsibilities and their child's nutritional needs. For example, in March 2023, the US Department of Labor reported that the rise in the number of women in the workforce by 2031 would be primarily driven by those aged 25 to 54, who are projected to contribute approximately 2.9 million additional workers. As a result, the growing number of working women is contributing to the expansion of the nursing products market.

Leading companies in the nursing products market are focusing on innovation, such as hands-free breast pumps, to improve comfort, mobility, and convenience for nursing mothers. A hands-free breast pump is a wearable, portable device that fits inside a bra, enabling mothers to discreetly express milk without the use of their hands. For instance, in June 2025, Ameda Inc., a US-based medical equipment manufacturer, launched the GLO Wearable Breast Pump. This device delivers true hands-free, hospital-strength pumping with 15 customizable suction settings, a discreet design, and up to 100 minutes of battery life, allowing busy mothers to express milk comfortably and efficiently anytime, anywhere.

In March 2025, Willow Innovations Inc., a US-based femtech company, acquired Elvie for an undisclosed sum. This acquisition aims to strengthen Willow Innovations’ position in the femtech industry by combining their product innovations and expanding their global footprint to offer a more comprehensive maternal health platform. Elvie, a UK-based femtech company, is known for its range of nursing products, particularly wearable breast pumps and related accessories.

Major players in the nursing products market are Cardinal Health Inc., Johnson & Johnson, Abbott Laboratories, 3M Healthcare, Medline Industries LP, Koninklijke Philips N.V., Becton Dickinson and Company (BD), Fresenius Kabi AG., Smith & Nephew, Coloplast A/S, Hollister Incorporated, Pigeon Corporation, Artsana S.p.A., Medela AG., Evenflo Feeding Inc., Mapa GmbH, Mayborn Group Limited, Dr. Brown’s, Lansinoh Laboratories Inc., Narang Medical Limited, Cliniva Healthcare, and Uzinmedicare Co. Ltd.

North America was the largest region in the nursing products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in nursing products report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the nursing products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The nursing products market consists of sales of electric and manual breast pumps, breast milk storage bottles, and disposable and reusable nursing pads. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The fast surge in U.S. tariffs and the trade tensions that followed in spring 2025 are heavily affecting the medical equipment sector, particularly for imported imaging machine components, surgical-grade stainless steel, and plastic disposables. Hospitals and clinics resist price hikes, pressuring manufacturers’ margins. Regulatory hurdles compound the problem, as tariff-related supplier changes often require re-certification of devices, delaying time-to-market. Companies are mitigating risks by dual-sourcing critical parts, expanding domestic production of commoditized items, and accelerating R&D in cost-efficient materials.

The nursing products market research report is one of a series of new reports that provides nursing products market statistics, including nursing products global market size, regional shares, competitors with nursing products market share, detailed nursing products market segments, market trends and opportunities, and any further data you may need to thrive in the nursing products industry. The nursing products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Nursing products refer to a range of maternal and infant care items designed to support and facilitate the feeding and nurturing of newborns, particularly during the breastfeeding period. These products aim to promote infant well-being, enhance maternal comfort, and maintain hygiene and convenience in everyday caregiving routines.

The primary types of nursing products include breast pumps, nursing bras, nipple cream, pumping accessories, nursing pillows, nursing covers, nursing pads, nursing stations, and others. A breast pump is a medical device used by lactating women to extract breast milk for storage and later feeding. These products may be reusable or disposable and are distributed through various channels such as online retail, pharmacies and drugstores, supermarkets and hypermarkets, and specialty stores. They are used for different applications, including postpartum care, infant feeding, and lactation support, and serve end users such as hospitals and clinics, home healthcare settings, nursing homes and long-term care facilities, and ambulatory surgical centers.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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