The nursing products market size has grown strongly in recent years. It will grow from $5.68 billion in 2025 to $6.12 billion in 2026 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to increasing breastfeeding awareness programs, rising hospital births and postpartum care adoption, growth in female workforce participation, expansion of maternity healthcare infrastructure, higher disposable income among urban households.
The nursing products market size is expected to see strong growth in the next few years. It will grow to $8.11 billion in 2030 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to growth in dual-income households, increasing focus on infant nutrition and immunity, rising penetration of online retail platforms, product innovation in comfort and portability, expanding home healthcare adoption. Major trends in the forecast period include rising adoption of wearable and hands-free breast pumps, growing demand for organic and natural nursing care products, increasing preference for reusable and eco-friendly nursing supplies, expansion of e-commerce and direct-to-consumer channels, integration of comfort-focused and ergonomic product designs.
The increasing number of working women is expected to drive the growth of the nursing products market in the coming years. Working women are those who actively participate in the labor force and earn income through employment or professional roles. This growth is largely attributed to higher levels of educational attainment among women, enabling them to secure better job opportunities across various sectors. Nursing products provide essential support and convenience for breastfeeding and baby care, helping working mothers manage both their professional responsibilities and their child's nutritional needs. For example, in March 2023, the US Department of Labor reported that the rise in the number of women in the workforce by 2031 would be primarily driven by those aged 25 to 54, who are projected to contribute approximately 2.9 million additional workers. As a result, the growing number of working women is contributing to the expansion of the nursing products market.
Leading companies in the nursing products market are focusing on innovation, such as hands-free breast pumps, to improve comfort, mobility, and convenience for nursing mothers. A hands-free breast pump is a wearable, portable device that fits inside a bra, enabling mothers to discreetly express milk without the use of their hands. For instance, in June 2025, Ameda Inc., a US-based medical equipment manufacturer, launched the GLO Wearable Breast Pump. This device delivers true hands-free, hospital-strength pumping with 15 customizable suction settings, a discreet design, and up to 100 minutes of battery life, allowing busy mothers to express milk comfortably and efficiently anytime, anywhere.
In March 2025, Willow Innovations Inc., a US-based femtech company, acquired Elvie for an undisclosed sum. This acquisition aims to strengthen Willow Innovations’ position in the femtech industry by combining their product innovations and expanding their global footprint to offer a more comprehensive maternal health platform. Elvie, a UK-based femtech company, is known for its range of nursing products, particularly wearable breast pumps and related accessories.
Major companies operating in the nursing products market are Johnson And Johnson, Medline Industries LP, Koninklijke Philips NV, Pigeon Corporation, Artsana SpA, Medela AG, Evenflo Feeding Inc, Mapa GmbH, Mayborn Group Limited, Dr Browns, Lansinoh Laboratories Inc, Cliniva Healthcare, Uzinmedicare Co Ltd, Ameda Inc, Tommee Tippee, Spectra Baby USA, Elvie Limited, Willow Innovations Inc, NUK USA LLC, Philips Avent, Chicco USA Inc, Mothercare Plc.
North America was the largest region in the nursing products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nursing products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the nursing products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Tariffs have influenced the nursing products market by increasing the cost of imported raw materials, electronic components, and finished breastfeeding devices, leading to higher product prices and margin pressure for manufacturers. Segments such as electric and wearable breast pumps and pumping accessories are most affected, with Asia-Pacific and North America experiencing notable supply chain disruptions due to cross-border trade dependencies. However, tariffs have also encouraged local manufacturing, regional sourcing, and product localization, creating opportunities for domestic players to strengthen their market presence and reduce long-term dependency on imports.
The nursing products market research report is one of a series of new reports that provides nursing products market statistics, including nursing products industry global market size, regional shares, competitors with a nursing products market share, detailed nursing products market segments, market trends and opportunities, and any further data you may need to thrive in the nursing products industry. This nursing products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Nursing products refer to a range of maternal and infant care items designed to support and facilitate the feeding and nurturing of newborns, particularly during the breastfeeding period. These products aim to promote infant well-being, enhance maternal comfort, and maintain hygiene and convenience in everyday caregiving routines.
The primary types of nursing products include breast pumps, nursing bras, nipple cream, pumping accessories, nursing pillows, nursing covers, nursing pads, nursing stations, and others. A breast pump is a medical device used by lactating women to extract breast milk for storage and later feeding. These products may be reusable or disposable and are distributed through various channels such as online retail, pharmacies and drugstores, supermarkets and hypermarkets, and specialty stores. They are used for different applications, including postpartum care, infant feeding, and lactation support, and serve end users such as hospitals and clinics, home healthcare settings, nursing homes and long-term care facilities, and ambulatory surgical centers.
The nursing products market consists of sales of electric and manual breast pumps, breast milk storage bottles, and disposable and reusable nursing pads. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The nursing products market size is expected to see strong growth in the next few years. It will grow to $8.11 billion in 2030 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to growth in dual-income households, increasing focus on infant nutrition and immunity, rising penetration of online retail platforms, product innovation in comfort and portability, expanding home healthcare adoption. Major trends in the forecast period include rising adoption of wearable and hands-free breast pumps, growing demand for organic and natural nursing care products, increasing preference for reusable and eco-friendly nursing supplies, expansion of e-commerce and direct-to-consumer channels, integration of comfort-focused and ergonomic product designs.
The increasing number of working women is expected to drive the growth of the nursing products market in the coming years. Working women are those who actively participate in the labor force and earn income through employment or professional roles. This growth is largely attributed to higher levels of educational attainment among women, enabling them to secure better job opportunities across various sectors. Nursing products provide essential support and convenience for breastfeeding and baby care, helping working mothers manage both their professional responsibilities and their child's nutritional needs. For example, in March 2023, the US Department of Labor reported that the rise in the number of women in the workforce by 2031 would be primarily driven by those aged 25 to 54, who are projected to contribute approximately 2.9 million additional workers. As a result, the growing number of working women is contributing to the expansion of the nursing products market.
Leading companies in the nursing products market are focusing on innovation, such as hands-free breast pumps, to improve comfort, mobility, and convenience for nursing mothers. A hands-free breast pump is a wearable, portable device that fits inside a bra, enabling mothers to discreetly express milk without the use of their hands. For instance, in June 2025, Ameda Inc., a US-based medical equipment manufacturer, launched the GLO Wearable Breast Pump. This device delivers true hands-free, hospital-strength pumping with 15 customizable suction settings, a discreet design, and up to 100 minutes of battery life, allowing busy mothers to express milk comfortably and efficiently anytime, anywhere.
In March 2025, Willow Innovations Inc., a US-based femtech company, acquired Elvie for an undisclosed sum. This acquisition aims to strengthen Willow Innovations’ position in the femtech industry by combining their product innovations and expanding their global footprint to offer a more comprehensive maternal health platform. Elvie, a UK-based femtech company, is known for its range of nursing products, particularly wearable breast pumps and related accessories.
Major companies operating in the nursing products market are Johnson And Johnson, Medline Industries LP, Koninklijke Philips NV, Pigeon Corporation, Artsana SpA, Medela AG, Evenflo Feeding Inc, Mapa GmbH, Mayborn Group Limited, Dr Browns, Lansinoh Laboratories Inc, Cliniva Healthcare, Uzinmedicare Co Ltd, Ameda Inc, Tommee Tippee, Spectra Baby USA, Elvie Limited, Willow Innovations Inc, NUK USA LLC, Philips Avent, Chicco USA Inc, Mothercare Plc.
North America was the largest region in the nursing products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nursing products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the nursing products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Tariffs have influenced the nursing products market by increasing the cost of imported raw materials, electronic components, and finished breastfeeding devices, leading to higher product prices and margin pressure for manufacturers. Segments such as electric and wearable breast pumps and pumping accessories are most affected, with Asia-Pacific and North America experiencing notable supply chain disruptions due to cross-border trade dependencies. However, tariffs have also encouraged local manufacturing, regional sourcing, and product localization, creating opportunities for domestic players to strengthen their market presence and reduce long-term dependency on imports.
The nursing products market research report is one of a series of new reports that provides nursing products market statistics, including nursing products industry global market size, regional shares, competitors with a nursing products market share, detailed nursing products market segments, market trends and opportunities, and any further data you may need to thrive in the nursing products industry. This nursing products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Nursing products refer to a range of maternal and infant care items designed to support and facilitate the feeding and nurturing of newborns, particularly during the breastfeeding period. These products aim to promote infant well-being, enhance maternal comfort, and maintain hygiene and convenience in everyday caregiving routines.
The primary types of nursing products include breast pumps, nursing bras, nipple cream, pumping accessories, nursing pillows, nursing covers, nursing pads, nursing stations, and others. A breast pump is a medical device used by lactating women to extract breast milk for storage and later feeding. These products may be reusable or disposable and are distributed through various channels such as online retail, pharmacies and drugstores, supermarkets and hypermarkets, and specialty stores. They are used for different applications, including postpartum care, infant feeding, and lactation support, and serve end users such as hospitals and clinics, home healthcare settings, nursing homes and long-term care facilities, and ambulatory surgical centers.
The nursing products market consists of sales of electric and manual breast pumps, breast milk storage bottles, and disposable and reusable nursing pads. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Nursing Products Market Characteristics
3. Nursing Products Market Supply Chain Analysis
4. Global Nursing Products Market Trends and Strategies
5. Nursing Products Market Analysis of End Use Industries
7. Global Nursing Products Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Nursing Products Total Addressable Market (TAM) Analysis for the Market
9. Nursing Products Market Segmentation
10. Nursing Products Market Regional and Country Analysis
11. Asia-Pacific Nursing Products Market
12. China Nursing Products Market
13. India Nursing Products Market
14. Japan Nursing Products Market
15. Australia Nursing Products Market
16. Indonesia Nursing Products Market
17. South Korea Nursing Products Market
18. Taiwan Nursing Products Market
19. South East Asia Nursing Products Market
20. Western Europe Nursing Products Market
21. UK Nursing Products Market
22. Germany Nursing Products Market
23. France Nursing Products Market
24. Italy Nursing Products Market
25. Spain Nursing Products Market
26. Eastern Europe Nursing Products Market
27. Russia Nursing Products Market
28. North America Nursing Products Market
29. USA Nursing Products Market
30. Canada Nursing Products Market
31. South America Nursing Products Market
32. Brazil Nursing Products Market
33. Middle East Nursing Products Market
34. Africa Nursing Products Market
36. Nursing Products Market Competitive Landscape and Company Profiles
37. Nursing Products Market Other Major and Innovative Companies
40. Nursing Products Market High Potential Countries, Segments and Strategies
41. Appendix
List of Tables
Executive Summary
Nursing Products Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses nursing products market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for nursing products? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The nursing products market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Breast Pump; Nursing Bra; Nipple Cream; Pumping Accessories; Nursing Pillow; Nursing Cover; Nursing Pad; Nursing Station; Other Types2) By Usability: Reusable; Disposable
3) By Distribution Channel: Online Retail; Pharmacies And Drug Stores; Supermarkets And Hypermarkets; Specialty Stores
4) By Application: Postpartum Care; Infant Feeding; Lactation Support
5) By End-User: Hospitals And Clinics; Home Healthcare; Maternity Centers And Birthing Clinics
Subsegments:
1) By Breast Pump: Manual Breast Pumps; Electric Breast Pumps; Wearable Breast Pumps; Hospital-grade Breast Pumps; Battery-powered Breast Pumps2) By Nursing Bra: Maternity Bras; Pumping Bras; Sleep Nursing Bras; Sports Nursing Bras; Seamless Nursing Bras
3) By Nipple Cream: Lanolin-based Creams; Organic Or Natural Creams; Medicated Creams; Vegan Formulas; Oil-based Balms
4) By Pumping Accessories: Storage Bags Or Containers; Pumping Bottles; Flanges And Shields; Tubing And Valves; Pump Cleaning Supplies
5) By Nursing Pillow: Wrap-around Pillows; Inflatable Nursing Pillows; Travel-size Nursing Pillows; Adjustable Nursing Pillows; Multipurpose Pillows
6) By Nursing Cover: Poncho-style Covers; Apron-style Covers; Infinity Scarf Covers; Convertible Covers; Blanket-style Covers
7) By Nursing Pad: Disposable Nursing Pads; Reusable Nursing Pads; Silicone Nursing Pads; Organic Cotton Pads; Hydrogel Pads
8) By Nursing Station: Rocking Chairs Or Gliders; Changing Tables; Storage Units; Nursing Carts; Lighting And Comfort Accessories
9) By Other Types: Breast Shells; Milk Collection Cups; Nursing Sleepwear; Lactation Massagers; Nipple Shields
Companies Mentioned: Johnson And Johnson; Medline Industries LP; Koninklijke Philips NV; Pigeon Corporation; Artsana SpA; Medela AG; Evenflo Feeding Inc; Mapa GmbH; Mayborn Group Limited; Dr Browns; Lansinoh Laboratories Inc; Cliniva Healthcare; Uzinmedicare Co Ltd; Ameda Inc; Tommee Tippee; Spectra Baby USA; Elvie Limited; Willow Innovations Inc; NUK USA LLC; Philips Avent; Chicco USA Inc; Mothercare Plc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Nursing Products market report include:- Johnson And Johnson
- Medline Industries LP
- Koninklijke Philips NV
- Pigeon Corporation
- Artsana SpA
- Medela AG
- Evenflo Feeding Inc
- Mapa GmbH
- Mayborn Group Limited
- Dr Browns
- Lansinoh Laboratories Inc
- Cliniva Healthcare
- Uzinmedicare Co Ltd
- Ameda Inc
- Tommee Tippee
- Spectra Baby USA
- Elvie Limited
- Willow Innovations Inc
- NUK USA LLC
- Philips Avent
- Chicco USA Inc
- Mothercare Plc
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | February 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 6.12 Billion |
| Forecasted Market Value ( USD | $ 8.11 Billion |
| Compound Annual Growth Rate | 7.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 23 |
