The Europe Pet Therapeutic Diet Market was valued at USD 1 billion in 2024 and is estimated to grow at a CAGR of 7.7% to reach USD 2.1 billion by 2034.
A combination of overfeeding, lack of exercise, and highly processed pet foods has contributed to rising chronic diseases. As a result, pet owners are increasingly turning to therapeutic diets formulated with targeted nutrients and controlled ingredient profiles to manage these chronic conditions and improve their pets' quality of life.
Major players in the Europe pet therapeutic diet market are Farmina Pet Foods, EmerAid, JustFoodForDogs, VNG, Mars, Incorporated, Eden Holistic Pet Foods, Husse, Diamond Pet Foods (Schell & Kampeter, Inc.), Blue Buffalo (General Mills), Ziwi Pets, Hill's Pet Nutrition (Colgate Palmolive), Drools Pet Food, Stella and Chewy’s, Purina PetCare (Nestle SA), Open Farm, and Virbac.
To strengthen their foothold in the Europe pet therapeutic diet market, companies are focusing on multi-channel distribution, product innovation, and veterinary collaboration. Many brands are expanding their presence in e-commerce and pet specialty retail to improve accessibility and reach untapped customer segments. Innovation remains a priority, with ongoing investment in condition-specific formulations, functional ingredients, and tailored nutrition based on breed, size, and life stage. Strategic alliances with veterinary clinics and pet insurance providers help promote therapeutic diets as part of holistic care.
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A combination of overfeeding, lack of exercise, and highly processed pet foods has contributed to rising chronic diseases. As a result, pet owners are increasingly turning to therapeutic diets formulated with targeted nutrients and controlled ingredient profiles to manage these chronic conditions and improve their pets' quality of life.
Dry Food to Gain Traction
The dry food segment held sizeable growth in 2024 owing to the convenience, affordability, and longer shelf life compared to wet or fresh alternatives. Pet owners prefer dry formulations because they are easier to store and administer for pets requiring long-term dietary management. These products often incorporate targeted nutrients for conditions like joint support, renal care, or weight control while maintaining palatability. Manufacturers are investing in premium ingredients, improved texture, and functional kibble designs to enhance acceptance and nutritional delivery.Rising Adoption of Dogs
The dogs segment held a significant share in 2024, driven by higher rates of veterinary visits and chronic conditions among dogs compared to other companion animals. European dog owners are increasingly prioritizing health and preventive care, leading to a surge in demand for specialized diets that address obesity, digestive sensitivities, joint issues, and allergies.Rising Shift Towards Weight Management
The weight management segment will grow at a decent CAGR during 2025-2034, driven by widespread concern across Europe. With nearly half of household pets classified as overweight or obese, there is an urgent need for diets that offer controlled calorie intake while still satisfying hunger. Therapeutic weight management products are being formulated with high protein, low fat, and added fiber to promote satiety and gradual weight loss. Companies are differentiating their offerings through clinical backing, visible results, and compatibility with other health concerns like diabetes or arthritis.Regional Insights
Germany to Emerge as a Lucrative Region
Germany pet therapeutic diet market held a sizeable share in 2024, backed by high pet ownership rates, strong veterinary infrastructure, and growing interest in premium pet nutrition. German consumers are particularly health-conscious and responsive to science-based products, making the market favorable for brands that emphasize clinical efficacy, ingredient transparency, and sustainability.Major players in the Europe pet therapeutic diet market are Farmina Pet Foods, EmerAid, JustFoodForDogs, VNG, Mars, Incorporated, Eden Holistic Pet Foods, Husse, Diamond Pet Foods (Schell & Kampeter, Inc.), Blue Buffalo (General Mills), Ziwi Pets, Hill's Pet Nutrition (Colgate Palmolive), Drools Pet Food, Stella and Chewy’s, Purina PetCare (Nestle SA), Open Farm, and Virbac.
To strengthen their foothold in the Europe pet therapeutic diet market, companies are focusing on multi-channel distribution, product innovation, and veterinary collaboration. Many brands are expanding their presence in e-commerce and pet specialty retail to improve accessibility and reach untapped customer segments. Innovation remains a priority, with ongoing investment in condition-specific formulations, functional ingredients, and tailored nutrition based on breed, size, and life stage. Strategic alliances with veterinary clinics and pet insurance providers help promote therapeutic diets as part of holistic care.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 Industry Insights
Chapter 4 Competitive Landscape, 2024
Chapter 5 Market Estimates and Forecast, by Product Type, 2021-2034 ($ Mn)
Chapter 6 Market Estimates and Forecast, by Animal Type, 2021-2034 ($ Mn)
Chapter 7 Market Estimates and Forecast, by Health Condition, 2021-2034 ($ Mn)
Chapter 8 Market Estimates and Forecast, by Distribution Channel, 2021-2034 ($ Mn)
Chapter 9 Market Estimates and Forecast, by Country, 2021-2034 ($ Mn)
Chapter 10 Company Profiles
Companies Mentioned
The key companies profiled in this Europe Pet Therapeutic Diet market report include:- Blue Buffalo (General Mills)
- Diamond Pet Foods (Schell & Kampeter, Inc.)
- Drools Pet Food
- Eden Holistic Pet Foods
- EmerAid
- Farmina Pet Foods
- Hill's Pet Nutrition (Colgate Palmolive)
- Husse
- JustFoodForDogs
- Mars, Incorporated
- Open Farm
- Purina PetCare (Nestle SA)
- Stella and Chewy’s
- Virbac
- VNG
- Ziwi Pets
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 115 |
| Published | August 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 1 Billion |
| Forecasted Market Value ( USD | $ 2.1 Billion |
| Compound Annual Growth Rate | 7.7% |
| Regions Covered | Europe |
| No. of Companies Mentioned | 17 |
