North America Metal Powder Market Outlook, 2030

The South America cooking spray market is experiencing a gradual yet promising surge in demand, driven by evolving consumer preferences, health consciousness, and urban lifestyle shifts across the region. Particularly in South America, countries such as Brazil, Argentina, and Chile are witnessing growing adoption of cooking sprays as healthier alternatives to traditional oils and fats. These products are favored for their ability to provide precise oil control, reducing calorie intake and making meals lighter without compromising flavor. The key features that appeal to South American consumers include low-fat formulations, diverse base oils such as canola, olive, sunflower, and butter-flavored variants, and ease of use for frying, grilling, roasting, and baking. As more consumers seek convenient and efficient cooking aids in fast-paced urban environments, cooking sprays are becoming increasingly popular in both household and commercial kitchens. Innovation is a major factor influencing the market's momentum in South America. Manufacturers are launching organic, plant-based, and non-GMO cooking sprays that align with rising demand for natural and clean-label food products. Flavored sprays infused with garlic, herbs, lemon, or chili are also gaining traction, adding variety and taste without extra calories. Environmental concerns are further prompting companies to introduce eco-friendly and aerosol-free packaging solutions to appeal to sustainability-minded consumers. In Brazil, which leads the regional market, the combination of a large population, growing fitness trends, and a thriving foodservice industry is contributing to higher consumption of cooking sprays. However, the market also faces certain challenges, particularly the relatively low awareness in rural and economically weaker segments, where conventional oils dominate due to affordability and tradition. Additionally, regulatory compliance across countries like Brazil, Colombia, and Peru requires strict adherence to food safety standards, labeling norms, and ingredient approvals.

According to the research report "South America Cooking Spray Market Outlook, 2030", the South America Cooking Spray market is anticipated to grow at more than 6.71% CAGR from 2025 to 2030. Cooking sprays offer a mess-free, quick application that appeals to working professionals and busy households, making them a practical solution for modern lifestyles. The growing influence of Western diets and culinary habits in South America has also contributed to market expansion, as consumers seek products commonly used in the U.S. and Europe. Moreover, the increasing penetration of modern retail formats such as supermarkets, hypermarkets, and online grocery platforms is helping cooking sprays become more visible and accessible across a wider range of geographies. In Brazil, for instance, retailers are dedicating more shelf space to healthier cooking alternatives, while e-commerce platforms are offering bundled deals and organic cooking sprays that target health-focused buyers. Product innovation is another major growth factor in the South American cooking spray market. Manufacturers are continuously introducing new product lines to cater to niche preferences, such as vegan-friendly sprays, organic formulations, and flavored variants that enhance the taste of dishes without adding unhealthy fats. For example, herb-infused sprays with garlic, basil, or chili have become more popular among culinary enthusiasts looking for added convenience and taste. Companies are also focusing on sustainable and eco-conscious packaging solutions by reducing the use of harmful propellants and offering non-aerosol pump sprays to meet growing environmental awareness among South American consumers. Furthermore, the expansion of the foodservice industry including bakeries, cafés, and fast-food chains is driving bulk demand for cooking sprays, which are used for greasing pans, toasting bread, and preparing grilled or fried items in a cleaner, cost-effective way. Regulatory frameworks in Brazil and other countries require clear labeling of ingredients and nutritional content, which has improved consumer trust in such products.

Market Drivers

• Growing Health Consciousness and Shift Toward Low-Fat Diets: In South America, increasing awareness of lifestyle-related health issues such as obesity, high cholesterol, and heart disease is prompting consumers to rethink their cooking habits. Cooking sprays are gaining traction as a healthier alternative to traditional oils and fats, helping reduce overall oil consumption without sacrificing flavor or texture. Countries like Brazil, Chile, and Argentina are seeing rising demand for low-fat cooking solutions, especially among urban populations and fitness-conscious individuals. Health-focused campaigns and dietary guidelines promoted by public health institutions are reinforcing this trend, encouraging more consumers to opt for spray oils as part of a balanced diet.
• Rising Urbanization and Middle-Class Expansion: The rapid urbanization and growth of the middle class across major South American economies are fueling demand for convenient and time-saving kitchen products. Cooking sprays, with their mess-free, easy-to-use format, appeal to busy households, working professionals, and young families living in urban centers. As modern lifestyles become more fast-paced, consumers are prioritizing products that streamline food preparation while supporting healthier living. This has led to the growing presence of cooking sprays in supermarkets and online grocery platforms across cities like São Paulo, Buenos Aires, and Santiago.

Market Challenges

• Limited Product Awareness and Traditional Cooking Habits: A key challenge in the South American cooking spray market is the strong cultural reliance on traditional cooking oils such as soybean, sunflower, corn oil, and even animal fats like lard. Many consumers are still unaware of the benefits or applications of cooking sprays, particularly in rural and semi-urban areas. Moreover, cooking traditions across the region often involve deep-frying and sautéing, which are seen as less compatible with minimal-oil methods like sprays. This lack of familiarity and cultural resistance makes market penetration difficult, requiring substantial educational and promotional efforts by manufacturers.
• Price Sensitivity and Economic Instability: Economic volatility in several South American countries, coupled with high inflation rates, affects consumer spending on non-essential or premium products. Cooking sprays are typically priced higher than standard oils, making them less attractive to budget-conscious consumers. Even in urban areas, where awareness is higher, the cost factor limits the frequency of purchase. In countries like Venezuela or Argentina, where economic challenges are more pronounced, sales of imported or premium spray products may be particularly affected, restricting market growth to niche segments.

Market Trends

• Expansion of Health-Oriented and Organic Cooking Spray Varieties: As health and wellness continue to trend, there is growing interest in cooking sprays made with organic, non-GMO, and natural ingredients in South America. Consumers are increasingly seeking clean-label products that align with global health trends. Brands are responding by introducing sprays made with avocado oil, olive oil, coconut oil, and sunflower oil ingredients already familiar in local cuisine but now available in a more health-conscious format. Products featuring “no preservatives,” “propellant-free,” or “eco-friendly packaging” labels are gaining attention, especially among younger and health-aware demographics.
• Growth of Retail and Online Availability in Major Cities: Cooking sprays are becoming more accessible through major supermarket chains such as Carrefour, Walmart, and local retailers in South American cities. At the same time, online grocery platforms and health-focused e-commerce websites are expanding the reach of cooking spray brands to tech-savvy consumers. E-commerce growth, accelerated by the pandemic, has allowed niche and imported products to enter the market with fewer barriers. Online reviews, digital promotions, and influencer marketing are also helping to build awareness and trust in these products, especially among urban millennials and Gen Z consumers.

Sunflower oil spray is moderately growing in the South America cooking spray industry due to its balanced nutritional profile and increasing consumer awareness about healthier cooking oils, although its growth is limited by competition from other popular oils.

In South America, sunflower oil spray is witnessing moderate growth within the cooking spray market, primarily driven by a growing health-conscious consumer base that values oils with favorable fatty acid compositions. Sunflower oil is rich in unsaturated fats, particularly linoleic acid, and is often marketed as heart-healthy, which appeals to consumers seeking alternatives to oils high in saturated fats. This growing preference aligns with global trends promoting better nutrition and wellness, where people increasingly scrutinize their cooking ingredients for health benefits. Price sensitivity is a significant factor in South America, where many consumers prioritize affordability over premium health attributes. While sunflower oil is perceived as a healthier option, its higher cost compared to alternatives limits its mass adoption, confining its growth primarily to niche markets or urban areas with more affluent consumers who are willing to pay for perceived health benefits. Furthermore, the lack of extensive promotional campaigns and limited awareness about sunflower oil’s specific advantages compared to other oils may also hinder faster growth. Soybean oil, in particular, dominates the market in South America due to local availability and lower prices, making it a preferred choice for cost-sensitive consumers. Additionally, palm oil, though less favored for health reasons, remains a common and economical option, further intensifying competition.

Original/unflavored cooking spray leads the South America market because it offers versatility and broad consumer appeal, allowing users to apply it in diverse culinary applications without altering the natural taste of their food.

In South America, the dominance of original or unflavored cooking spray in the cooking spray industry is primarily driven by its versatility and the wide range of applications it supports in everyday cooking. Consumers and foodservice operators alike prefer an unflavored product because it can be seamlessly integrated into various recipes without impacting the natural flavors of the ingredients. This neutrality makes original cooking sprays the go-to choice for households and commercial kitchens, where maintaining authentic taste is often a priority. The unflavored sprays are used for greasing pans, roasting, grilling, baking, and sautéing, catering to an array of cooking methods and food types. This broad usability creates a reliable demand base that sustains its leading position in the market. Additionally, the culinary culture in South America values the natural, authentic taste of regional dishes, which often feature fresh, vibrant ingredients. The use of unflavored cooking spray aligns perfectly with this preference, as it does not interfere with the food’s inherent taste or aroma, unlike flavored variants that might clash with traditional recipes. This helps maintain consumer loyalty to original types, especially among home cooks who are sensitive to subtle changes in flavor profiles. Marketing and product positioning also emphasize simplicity, purity, and reliability for original cooking sprays, reinforcing consumer trust in their consistent quality and performance. Without the need to cater to specific flavor preferences, manufacturers can focus on promoting the health benefits, non-stick properties, and convenience of these sprays, resonating well with a mass-market audience.

The household segment leads the South America cooking spray industry because of the region’s strong cultural emphasis on home cooking combined with increasing consumer demand for convenient, easy-to-use cooking solutions.

In South America, the household type cooking spray dominates the market largely due to the deeply rooted culinary traditions and the cultural importance placed on home-cooked meals. Despite growing urbanization and busier lifestyles, many South American consumers continue to prefer preparing meals at home, valuing fresh ingredients and family-centered dining experiences. This cultural backdrop creates a robust and consistent demand for cooking products that simplify meal preparation while maintaining food quality. Cooking sprays, particularly those designed for household use, offer an ideal solution by enabling easy greasing of pans and grills, preventing food from sticking, and reducing the amount of oil needed, thus promoting healthier cooking habits. Their convenience and efficiency align perfectly with the needs of everyday cooks, making them a staple in most kitchens. Furthermore, economic factors contribute significantly to the leading position of household cooking sprays. South America’s growing middle class is becoming increasingly aware of both health and convenience when it comes to cooking. Household cooking sprays are often positioned as affordable, user-friendly products that allow consumers to control oil usage better, helping reduce calorie intake without compromising on taste or cooking results. This perception of health benefits combined with ease of use drives repeat purchases among families and individual consumers looking to improve their cooking routines.

Non-aerosol cooking sprays are growing in South America due to rising consumer demand for safer, eco-friendly, and convenient alternatives to traditional aerosol sprays.

The growth of non-aerosol cooking sprays in the South American market reflects a significant shift in consumer preferences toward products that prioritize safety, environmental sustainability, and ease of use. Non-aerosol sprays, typically packaged in pump or squeeze bottles, avoid the use of pressurized gases, which appeals to health-conscious consumers concerned about the potential risks and environmental impact of aerosol propellants. This trend is bolstered by increasing awareness around air quality and environmental protection, as many consumers are seeking to reduce their carbon footprint and avoid products with harmful chemicals. In this context, non-aerosol sprays stand out as a cleaner, greener alternative, making them particularly attractive to younger, environmentally aware demographics and urban populations. From a safety standpoint, non-aerosol sprays are favored for their reduced risk of flammability and the absence of pressurized containers, which can be hazardous if mishandled or stored improperly. This characteristic is especially important in household settings, where families with children prioritize safer kitchen products. The non-aerosol format also allows for more precise control of oil dispensing, reducing wastage and helping consumers use healthier portions of oil during cooking. This functionality ties in with broader health trends in South America, where people are becoming more attentive to calorie intake and looking for ways to adopt healthier cooking practices without sacrificing convenience.

Brazil leads the South American cooking spray industry due to its large health-conscious population, increasing urbanization, and strong agricultural base that supports domestic production.

Brazil’s leadership in the South American cooking spray industry is primarily rooted in its dynamic combination of a growing health-conscious population, rapid urbanization, and a robust agricultural sector that provides abundant raw materials for cooking oil and spray production. In recent years, Brazilian consumers especially in urban centers like São Paulo and Rio de Janeiro have become more aware of the importance of healthy eating, fueling demand for cooking alternatives that offer lower fat content and better portion control. Cooking sprays have found favor among a wide audience, including fitness enthusiasts, working professionals, and families aiming to reduce oil consumption without compromising on flavor or cooking efficiency. The trend is particularly strong among the growing middle class, who are more informed and selective about the nutritional value of food products. At the same time, Brazil’s strong agricultural output especially in soybeans, corn, and sunflower provides a steady and cost-effective supply of raw oils for the domestic production of cooking sprays. This vertical integration gives Brazilian manufacturers a significant advantage in terms of supply chain stability and competitive pricing, making cooking sprays more accessible to a broader range of consumers. Additionally, local companies and international brands operating in Brazil have expanded their product lines to cater to regional tastes and dietary needs, introducing variants like soybean oil spray, coconut oil spray, and organic blends. Brazil’s increasing urbanization and lifestyle changes have also contributed to a greater demand for convenience in cooking.

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