United States Cookies Market Report by Ingredient, Product, Packaging, Sales Channel, States and Company Analysis, 2025-2033

United States Cookies Market is expected to reach US$ 15.7 billion by 2033 from US$ 11.38 billion in 2024, with a CAGR of 3.64% from 2025 to 2033. The increased consumer demand for quick and decadent snacks, increasing desire for healthier and organic cookie options, and rapid expansion of e-commerce and online retail platforms reflect some of the important reasons driving the United States cookies market share.

United States Cookies Market Report by Ingredient (Chocolate, Chocolate Chip, Oatmeal, Butter, Cream, Ginger, Coconut, Honey, Others), Product (Drop Cookies, Bar Cookies, Molded Cookies, No-Bake Cookies, Ice Box Cookies, Rolled Cookies, Sandwich Cookies, Others), Packaging (Rigid, Flexible, Others), Sales Channel (Online Channels, Offline Channels), States and Company Analysis, 2025-2033.

United States Cookies Industry Overview

With yearly sales in the billions, the cookie industry in the United States is a strong and developed sector of the larger baked products market. By 2025, the market is still changing as a result of shifting customer tastes, especially in favor of clean-label goods, plant-based alternatives, and healthier components. Traditional favorites like peanut butter, oatmeal raisin, and chocolate chip are still popular, but demand for organic, gluten-free, and keto-friendly options is rising. In order to stand out in a crowded market, manufacturers are using functional ingredients (such collagen or protein), unusual textures, and foreign flavors. Innovation is a major driver in this process. Established companies like Mondelez International (Oreo, Chips Ahoy!), Kellogg's (Keebler), and Pepperidge Farm are facing more competition from new and artisanal bakeries that target specific markets with social media marketing and direct-to-consumer channels.

Additionally, retail channels are changing. Supermarkets continue to be the main sales channel, but convenience and the growth of online grocery shopping are driving the rapid growth of e-commerce and subscription-based snack boxes. Limited-edition and seasonal releases are popular marketing techniques to increase sales and engagement. Another growing area of interest is sustainability, as companies invest in ethical sourcing methods and eco-friendly packaging to appeal to consumers who care about the environment. Millennials and Gen Z are two particularly significant demographic groups that are pushing demand for solutions that are novel, transparent, and health-conscious. Sales of cookies have held up well in spite of inflation and growing ingredient costs, indicating strong customer loyalty and the product's ongoing appeal as a comfort meal. The sector is anticipated to continue growing moderately in the future thanks to innovation, clever branding, and adaptability to changing dietary trends and digital consumption patterns.

Key Factors Driving the United States Cookies Market Growth

Urban On-the-Go Breakfast Culture Has Accelerated in Urban Areas

The need for portable breakfast options is driven by changes in metropolitan lifestyles, as time-constrained customers increasingly turn to cookies in place of traditional morning meals. This change in behavior is most noticeable in urban areas on the Northeast and West Coast, where work schedules and commuting patterns place a higher value on convenience than traditional meal plans. As remote work situations lead to flexible eating times that conflate traditional meal boundaries, the concept is gaining traction. Cookie makers profit by creating breakfast-specific varieties that appeal to health-conscious morning consumers by using whole grains, protein boost, and lower sugar content. In 2025, Oreo product lines will be expanded by Mondelēz International to include breakfast-positioned varieties intended for eating in the morning. By transforming cookies from afternoon snacks into acceptable morning options, this strategic repositioning increases the number of occasions for consumption and spurs incremental volume development.

Growth-promoting plant-based fat reformulation

Plant-based fat substitutes that preserve flavor and texture and appeal to customers who care about the environment are the main focus of ingredient innovation. As sustainability concerns impact consumer choices, especially among younger populations in metropolitan marketplaces, this reformulation movement gains momentum. In order to find plant-based fats that provide sensory sensations that are equivalent to those of conventional butter and shortening formulations, manufacturers spend money on research and development. Due to increased environmental consciousness and a willingness to pay more for sustainable alternatives, the West Coast is leading the way in the adoption of plant-based reformulated products. In keeping with the industry's dedication to sustainable sourcing, Ferrero North America's 2025 product developments include reformulated versions made with plant-based components. As producers find trustworthy sources of plant-based fats while controlling costs and upholding standards for product quality, supply chain considerations become crucial.

Growing Consumer Interest in Portion-Controlled Indulgence Foods

Analysis of consumer behavior shows a fundamental change toward mindful consumption, where guilt-free enjoyment is made possible by portion-controlled formats without sacrificing health objectives. As urban workers look for quick snack options that meet their taste buds and support wellness goals, this trend is picking up speed. The Northeast is at the forefront of this change, with more disposable incomes enabling premium pricing for more compact, nutrient-dense packaging. In response, food producers have created mini-cookie and single-serve packaging options that provide gratifying experiences within calorie-restricted ranges. In 2025, Campbell Soup Company's Pepperidge Farm introduced limited-edition Holiday Cookie Jar Collections, which included portion-controlled ceramic containers that improved gift attractiveness and encouraged thoughtful consumption. This tactical placement capitalizes on consumers' increasing willingness to spend more for goods that promote lifestyle objectives as opposed to just sating hunger.

Challenges in the United States Cookies Market

Trends in Health-Conscious Consumers:

The US cookie sector is facing mounting pressure to satisfy consumers who are concerned about their health. Products that are vegan, gluten-free, low in sugar, and manufactured with natural or clean-label ingredients are becoming more and more popular. Manufacturers must rework their classic recipes to stay competitive, frequently substituting healthier substitutes like plant-based lipids, almond flour, or coconut sugar for essential ingredients. These modifications, however, have the potential to drastically change the cookies' flavor, texture, and shelf life, which could have an impact on customer pleasure. Specialty ingredient acquisition is also typically more costly and logistically difficult, particularly for large-scale production. It has become difficult for both new and established businesses to preserve brand identity while balancing taste, cost, and health appeal.

Increasing Ingredient Costs:

One major obstacle facing American cookie makers is the growing cost of raw materials. The price of basic components like wheat, sugar, butter, and cocoa has fluctuated because of things like inflation, labor shortages, climate change, and interruptions in the global supply chain. All phases of production are impacted by these rising expenses, from sourcing ingredients to packaging and delivery. It is not financially viable for many businesses to bear these costs, particularly smaller or regional firms. In a highly competitive market, however, raising product pricing runs the danger of decreasing consumer demand. Some firms reformulate recipes or cut serving sizes to offset losses, but these tactics might undermine brand loyalty. One of the biggest challenges facing the industry is continuing to manage cost pressures while preserving quality and market presence.

United States Cookies Market Overview by States

California, Texas, and New York lead the US cookie market, while consumption varies by state. Product demand is influenced by demographics, health trends, and regional tastes; premium and specialty cookies are more popular in metropolitan regions. The following provides a market overview by States:

California Cookies Market

One of the most vibrant and varied cookie marketplaces in the US is found in California. The state has emerged as a center for cookie industry innovation because to its sizable, health-conscious populace and their strong preference for organic, plant-based, and gluten-free products. California consumers place a high value on sustainability, ethical sourcing, and clean-label ingredients, which fuels demand for high-end and artisanal cookie companies. Specialty bakeries and new brands that capitalize on regional ingredients and distinctive flavor profiles are popular in major cities like Los Angeles, San Francisco, and San Diego. Additionally, small-scale producers have a lot of options thanks to California's robust farmers' markets and health food merchants. The varied population of the state has an impact on product diversity as well, resulting in a wider variety of fusion and international cookie flavors.

Texas Cookies Market

Texas's sizable population, varied demographics, and strong retail presence have all contributed to the state's thriving and expanding cookie business. While classic cookie types like chocolate chip, peanut butter, and sugar cookies are still in demand, artisanal, locally produced, and Southern-inspired flavors like snickerdoodle and pecan are gaining popularity. In many places, mainstream, decadent cookies still reign supreme, despite the growing popularity of health-conscious movements, particularly in towns like Austin and Dallas. In keeping with its cultural influence, Texas also has a thriving market for cookies and tastes with Hispanic influences. Strong distribution prospects are provided by the state's extensive network of independent bakeries, convenience stores, and supermarkets. Texas is a crucial area for the national cookie business since local firms also profit from the strong community support and rising demand for domestic goods.

New York Cookies Market

The market for cookies in New York is competitive, trend-driven, and diverse, reflecting the state's fast-paced urban lifestyle and global culture. Gourmet, artisanal, and globally inspired cookie variants are in high demand in this market, which is a significant center for food innovation, particularly in New York City. Premium quality, distinctive flavors, and aesthetic appeal are valued by consumers; filled cookies, gluten-free, and vegan alternatives are among the most popular trends. The state's dense population and heavy foot traffic make it the perfect place for pop-ups, direct-to-consumer brands, and bakery stores. Additionally, cookie sales are significantly impacted by food delivery services and online ordering. The market is heavily influenced by health-conscious and affluent consumers, and a wide variety of ethnic and fusion cookie options are influenced by New York's cultural diversity.

Current Developments in the Industry

• JUL 2025: Hershey and Mondelēz International collaborated to introduce two novel products: the Reese's Oreo Cup and the Oreo Reese's Cookie. The Oreo Reese's Cookie features traditional Oreo chocolate sandwich cookies that have been topped with Oreo cookie crumbs and Reese's famous peanut buttery cream. Conversely, the Reese's Oreo Cup, which is also decorated with Oreo cookie crumbs, combines milk chocolate with white creme peanut butter cups.
• In May 2025, Pillsbury introduced "Pillsbury BIG COOKIES," a range of chilled cookie dough that can be used to make fresh, bakery-style cookies at home. These 'BIG COOKIES' have a rich flavor, bake in just 17-21 minutes, and are more than three times the size of Pillsbury's traditional cookies. Three delicious flavors are added to the mix, and they are all conveniently packaged in six-count packs.
• With the launch of Soft Baked cookies in April 2025, Mondelez International, Inc. led its Tate's Bake Shop brand into unknown terrain. For Tate's Bake Shop, a company known for its thin and crispy cookies, this was their debut launch.

Market Segmentations

Ingredient

• Chocolate
• Chocolate Chip
• Oatmeal
• Butter
• Cream
• Ginger
• Coconut
• Honey
• Others

Product

• Drop Cookies
• Bar Cookies
• Molded Cookies
• No-Bake Cookies
• Ice Box Cookies
• Rolled Cookies
• Sandwich Cookies
• Others

Packaging

• Rigid
• Flexible
• Others

End User

• Online Channels
• Offline Channels

States

• California
• Texas
• New York
• Florida
• Illinois
• Pennsylvania
• Ohio
• Georgia
• Washington
• New Jersey
• Rest of United States

All the Key players have been covered

• Overviews
• Key Person
• Recent Developments
• SWOT Analysis
• Revenue Analysis

Company Analysis:

• Mondelez International Inc.
• Ferrero Group
• Campbell Soup Company
• Girl Scouts of the USA
• Mckee Foods Corporation
• Grupo Bimbo
• General Mills Inc.
• PepsiCo Inc.
• Meiji Holdings Co. Ltd
• Hostess Brands LLC