This report describes and explains the K-12 education technology market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global K-12 education technology market reached a value of nearly $25.6 billion in 2024, having grown at a compound annual growth rate (CAGR) of 25.77% since 2019. The market is expected to grow from $25.6 billion in 2024 to $77.25 billion in 2029 at a rate of 24.72%. The market is then expected to grow at a CAGR of 24.40% from 2029 and reach $230.18 billion in 2034.
Growth in the historic period resulted from the rising digital adoption in classrooms, expansion of cloud-based solutions, rising demand for remote and hybrid learning and rise of edtech (education technology) startups. Factors that negatively affected growth in the historic period were privacy and security challenges and digital divide and accessibility issues.
Going forward, the growing demand for personalized learning, favorable government initiatives, rising integration of AI and machine learning and increasing use of gamified learning platforms will drive the growth. Factor that could hinder the growth of the K-12 education technology market in the future include high implementation and maintenance costs, resistance to change from educators and institutions and impact of trade war and tariffs.
North America was the largest region in the K-12 education technology market, accounting for 32.80% or $8.39 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the K-12 education technology market will be Asia Pacific and Africa where growth will be at CAGRs of 27.94% and 25.15% respectively. These will be followed by South America and Middle East where the markets are expected to grow at CAGRs of 24.90% and 24.40% respectively.
The global K-12 education technology market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 21.68% of the total market in 2023. Pearson Education Inc. was the largest competitor with a 5.43% share of the market, followed by Mcgraw-hill Education with 3.27%, Cengage Learning Pvt. Ltd. with 2.46%, Stride Learning Inc. with 2.34%, TAL Education Group with 2.19%, BlackBoard Inc. with 1.56%, Amazon Web Services (AWS) for Education with 1.48%, Microsoft Education with 1.27%, Byju's (Think and Learn Pvt. Ltd.) with 0.85% and International Business Machines (IBM) Corporation with 0.82%.
The K-12 education technology market is segmented by type into hardware, solution, software and support. The hardware market was the largest segment of the K-12 education technology market segmented by type, accounting for 39.44% or $10.09 billion of the total in 2024. Going forward, the solution segment is expected to be the fastest growing segment in the K-12 education technology market segmented by type, at a CAGR of 32.36% during 2024-2029.
The K-12 education technology market is segmented by technology into educational gaming, educational analytics, educational enterprise resource planning (ERP), educational security and educational dashboard. The educational gaming market was the largest segment of the K-12 education technology market segmented by technology, accounting for 24.45% or $6.25 billion of the total in 2024. Going forward, the educational gaming segment is expected to be the fastest growing segment in the K-12 education technology market segmented by technology, at a CAGR of 27.21% during 2024-2029.
The K-12 education technology market is segmented by applications into online and offline. The online market was the largest segment of the K-12 education technology market segmented by applications, accounting for 77.70% or $19.89 billion of the total in 2024. Going forward, the online segment is expected to be the fastest growing segment in the K-12 education technology market segmented by applications, at a CAGR of 25.44% during 2024-2029.
The K-12 education technology market is segmented by downstream industry into pre-primary school, primary school, middle school and high school. The primary school market was the largest segment of the K-12 education technology market segmented by downstream industry, accounting for 30.38% or $7.77 billion of the total in 2024. Going forward, the primary school segment is expected to be the fastest growing segment in the K-12 education technology market segmented by downstream industry, at a CAGR of 26.53% during 2024-2029.
The top opportunities in the K-12 education technology markets segmented by type will arise in the software segment, which will gain $19.32 billion of global annual sales by 2029. The top opportunities in the K-12 education technology markets segmented by technology will arise in the educational gaming segment, which will gain $14.59 billion of global annual sales by 2029. The top opportunities in the K-12 education technology markets segmented by applications will arise in the online segment, which will gain $41.88 billion of global annual sales by 2029. The top opportunities in the K-12 education technology markets segmented by downstream industry will arise in the primary school segment, which will gain $17.44 billion of global annual sales by 2029. The K-12 education technology market size will gain the most in the USA at $13.32 billion.
Market-trend-based strategies for the K-12 education technology market include aligning technological innovation with classroom, enhancing instructional platforms through AI integration, developing fully integrated AI platforms to personalize learning, immersive STEM programs, focus on AI-powered solutions that streamline teacher workflows, focus on digital resources that facilitate an immersive learning experience, development of advanced personalized communication platforms, introducing innovative DIY (do-it-yourself) kits, developing innovative education SaaS-based platforms and developing innovative integrated professional growth suites.
Player-adopted strategies in the K-12 education technology market include focus on enhancing its operational capabilities by developing new products, strengthening its business expertise through partnerships and new launches.
To take advantage of the opportunities, the analyst recommends the K-12 education technology market companies to focus on aligning ai innovation with educator needs, focus on expanding ai-driven instructional ecosystems, focus on building fully integrated ai platforms for personalized learning, focus on developing immersive stem programs with real-world applications, focus on ai tools that support teacher efficiency and inclusive learning, focus on immersive digital learning tools to boost student engagement, focus on personalized communication platforms to improve student outcomes, focus on diy kits to strengthen applied stem learning, focus on saas platforms that streamline school payments and parent engagement, focus on integrated professional development platforms to strengthen educator performance, focus on the solutions segment to maximize growth potential, focus on educational gaming to capture high-growth demand, expand in emerging markets, continue to focus on developed markets, focus on expanding multi-channel distribution to increase market reach, focus on tiered and value-based pricing to drive adoption and retention, focus on evidence-based messaging to build credibility and drive decision-making, focus on multistakeholder engagement to expand reach and influence, focus on online delivery channels to maximize market growth, focus on primary school segment to capture strongest growth opportunities.
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The global K-12 education technology market reached a value of nearly $25.6 billion in 2024, having grown at a compound annual growth rate (CAGR) of 25.77% since 2019. The market is expected to grow from $25.6 billion in 2024 to $77.25 billion in 2029 at a rate of 24.72%. The market is then expected to grow at a CAGR of 24.40% from 2029 and reach $230.18 billion in 2034.
Growth in the historic period resulted from the rising digital adoption in classrooms, expansion of cloud-based solutions, rising demand for remote and hybrid learning and rise of edtech (education technology) startups. Factors that negatively affected growth in the historic period were privacy and security challenges and digital divide and accessibility issues.
Going forward, the growing demand for personalized learning, favorable government initiatives, rising integration of AI and machine learning and increasing use of gamified learning platforms will drive the growth. Factor that could hinder the growth of the K-12 education technology market in the future include high implementation and maintenance costs, resistance to change from educators and institutions and impact of trade war and tariffs.
North America was the largest region in the K-12 education technology market, accounting for 32.80% or $8.39 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the K-12 education technology market will be Asia Pacific and Africa where growth will be at CAGRs of 27.94% and 25.15% respectively. These will be followed by South America and Middle East where the markets are expected to grow at CAGRs of 24.90% and 24.40% respectively.
The global K-12 education technology market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 21.68% of the total market in 2023. Pearson Education Inc. was the largest competitor with a 5.43% share of the market, followed by Mcgraw-hill Education with 3.27%, Cengage Learning Pvt. Ltd. with 2.46%, Stride Learning Inc. with 2.34%, TAL Education Group with 2.19%, BlackBoard Inc. with 1.56%, Amazon Web Services (AWS) for Education with 1.48%, Microsoft Education with 1.27%, Byju's (Think and Learn Pvt. Ltd.) with 0.85% and International Business Machines (IBM) Corporation with 0.82%.
The K-12 education technology market is segmented by type into hardware, solution, software and support. The hardware market was the largest segment of the K-12 education technology market segmented by type, accounting for 39.44% or $10.09 billion of the total in 2024. Going forward, the solution segment is expected to be the fastest growing segment in the K-12 education technology market segmented by type, at a CAGR of 32.36% during 2024-2029.
The K-12 education technology market is segmented by technology into educational gaming, educational analytics, educational enterprise resource planning (ERP), educational security and educational dashboard. The educational gaming market was the largest segment of the K-12 education technology market segmented by technology, accounting for 24.45% or $6.25 billion of the total in 2024. Going forward, the educational gaming segment is expected to be the fastest growing segment in the K-12 education technology market segmented by technology, at a CAGR of 27.21% during 2024-2029.
The K-12 education technology market is segmented by applications into online and offline. The online market was the largest segment of the K-12 education technology market segmented by applications, accounting for 77.70% or $19.89 billion of the total in 2024. Going forward, the online segment is expected to be the fastest growing segment in the K-12 education technology market segmented by applications, at a CAGR of 25.44% during 2024-2029.
The K-12 education technology market is segmented by downstream industry into pre-primary school, primary school, middle school and high school. The primary school market was the largest segment of the K-12 education technology market segmented by downstream industry, accounting for 30.38% or $7.77 billion of the total in 2024. Going forward, the primary school segment is expected to be the fastest growing segment in the K-12 education technology market segmented by downstream industry, at a CAGR of 26.53% during 2024-2029.
The top opportunities in the K-12 education technology markets segmented by type will arise in the software segment, which will gain $19.32 billion of global annual sales by 2029. The top opportunities in the K-12 education technology markets segmented by technology will arise in the educational gaming segment, which will gain $14.59 billion of global annual sales by 2029. The top opportunities in the K-12 education technology markets segmented by applications will arise in the online segment, which will gain $41.88 billion of global annual sales by 2029. The top opportunities in the K-12 education technology markets segmented by downstream industry will arise in the primary school segment, which will gain $17.44 billion of global annual sales by 2029. The K-12 education technology market size will gain the most in the USA at $13.32 billion.
Market-trend-based strategies for the K-12 education technology market include aligning technological innovation with classroom, enhancing instructional platforms through AI integration, developing fully integrated AI platforms to personalize learning, immersive STEM programs, focus on AI-powered solutions that streamline teacher workflows, focus on digital resources that facilitate an immersive learning experience, development of advanced personalized communication platforms, introducing innovative DIY (do-it-yourself) kits, developing innovative education SaaS-based platforms and developing innovative integrated professional growth suites.
Player-adopted strategies in the K-12 education technology market include focus on enhancing its operational capabilities by developing new products, strengthening its business expertise through partnerships and new launches.
To take advantage of the opportunities, the analyst recommends the K-12 education technology market companies to focus on aligning ai innovation with educator needs, focus on expanding ai-driven instructional ecosystems, focus on building fully integrated ai platforms for personalized learning, focus on developing immersive stem programs with real-world applications, focus on ai tools that support teacher efficiency and inclusive learning, focus on immersive digital learning tools to boost student engagement, focus on personalized communication platforms to improve student outcomes, focus on diy kits to strengthen applied stem learning, focus on saas platforms that streamline school payments and parent engagement, focus on integrated professional development platforms to strengthen educator performance, focus on the solutions segment to maximize growth potential, focus on educational gaming to capture high-growth demand, expand in emerging markets, continue to focus on developed markets, focus on expanding multi-channel distribution to increase market reach, focus on tiered and value-based pricing to drive adoption and retention, focus on evidence-based messaging to build credibility and drive decision-making, focus on multistakeholder engagement to expand reach and influence, focus on online delivery channels to maximize market growth, focus on primary school segment to capture strongest growth opportunities.
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Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Global K-12 Education Technology Growth Analysis and Strategic Analysis Framework
9 Global K-12 Education Technology Market Segmentation
10 K-12 Education Technology Market, Regional and Country Analysis
11 Asia-Pacific Market
12 Western Europe Market
13 Eastern Europe Market
14 North America Market
15 South America Market
16 Middle East Market
17 Africa Market
18 Competitive Landscape and Company Profiles
19 Other Major and Innovative Companies
22 Key Mergers and Acquisitions
23 Recent Developments in the K-12 Education Technology market
24 Opportunities and Strategies-
25 K-12 Education Technology Market, Conclusions and Recommendations
26 Appendix
Executive Summary
K-12 Education Technology Global Market Opportunities and Strategies To 2034 provides the strategists; marketers and senior management with the critical information they need to assess the global K-12 education technology market as it emerges from the COVID-19 shut down.Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for K-12 education technology? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The K-12 education technology market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider K-12 education technology market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by technology, by applications and by downstream industry.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis and Strategic Analysis Framework - Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size and Growth - Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional and Country Analysis - Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by technology, by applications and by downstream industry in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth - Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major and Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Competitive Dashboard - Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Recent Developments - Information on recent developments in the market covered in the report.
- Market Opportunities and Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations - This section includes recommendations for K-12 education technology providers in terms of product/service offerings geographic expansion, marketing strategies and target groups
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) By Type: Hardware; Solution; Software; Support2) By Technology: Educational Gaming; Educational Analytics; Educational Enterprise Resource Planning (ERP); Educational Security; Educational Dashboard
3) By Application: Online; Offline
4) By Downstream Industry: Pre-Primary School; Primary School; Middle School; High School
Companies Mentioned: Pearson Education Inc.; Mcgraw-hill Education; Cengage Learning Pvt. Ltd.; Stride Learning Inc.; TAL Education Group
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; K-12 education technology indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing:Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
The companies featured in this K-12 Education Technology market report include:- Pearson Education Inc.
- Mcgraw-hill Education
- Cengage Learning Pvt. Ltd.
- Stride Learning Inc.
- TAL Education Group
- BlackBoard Inc.
- Amazon Web Services (AWS) for Education
- Microsoft Education
- Byju's (Think and Learn Pvt. Ltd.)
- International Business Machines (IBM) Corporation
- Etrainu Pty Ltd
- Edrolo
- Samsung Electronics Co., Ltd
- Google LLC
- Educomp Solutions Limited (ESL)
- Adobe Inc
- VIBGYOR Group
- GEMS Education
- Benesse Corporation
- Navitas
- Zee Learn Limited
- Sinarmas World Academy (SWA)
- Chungdahm Learning
- JEI Corporation
- i-Garten
- Luxrobo
- TagHive Inc.
- Namibox
- New Oriental Education & Technology Group Inc.
- Knowbox
- Mainichi Education Inc.
- K. International School Tokyo (KIST)
- Wonder Code Japan (WCJ)
- Kansai International Academy
- Daekyo
- Figma
- Koding Next
- Extramarks Education
- EduSpaze
- Liulishuo
- Zuoyebang
- VIPKID
- Yuanfudao
- iFlytek
- NetEase Youdao
- Z-kai Group
- Classi Corp.
- Monoxer Inc.
- Lentrance Inc.
- Atama Plus Inc.
- Classting
- Riiid
- Mathpresso
- Knowre
- Enuma Korea
- ebs (Korea Educational Broadcasting System)
- MegaStudyEdu
- i-Scream Media
- Redbrick
- Sanoma Corporation
- Anthology
- Learnosity
- iTutorGroup
- D2L Corporation
- Quizlet
- Nearpod
- Tutor Me Education
- Bettermarks GmbH
- MyTutor
- IXL Learning
- Imagine Learning
- UBTECH
- Dukes Education Group
- Pango Education
- Blended Labs
- HEI Schools
- Qridi Oy
- Smartschool
- Brainly
- Preply
- InternetUrok
- Skyeng
- Vulcan
- Learnetic
- Xeropan
- Domo Inc
- Carnegie Learning
- Kira Talent
- Apple Inc
- Edsby
- Clever
- Xyleme
- SchoolMint Inc
- Hurix Systems Private Limited
- SMART Technologies
- F6S
- Compugen Inc
- Slashdot
- Arco Platform
- Descomplica (Brazil)
- Eduqo
- Mosyle
- TICMAS (Argentina)
- uDocz (Peru)
- Aanaab (Saudi Arabia)
- Alef Education (UAE)
- Classera
- K12 Techno Services Pvt. Ltd.
- Noon Academy
- Orcas
- Afrilearn
- AltSchool Africa
- Edves
- SPARK Schools
- HyperionDev
- ADvTECH Group
- iSchool Egypt
- Edufun Technik
- STEMROBO Technologies
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 363 |
| Published | September 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 25.6 Billion |
| Forecasted Market Value ( USD | $ 230.18 Billion |
| Compound Annual Growth Rate | 24.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 120 |
