With a record amount of new inventory hitting the market, the multifamily housing is growing increasingly competitive. Newer and older properties must vie for renters, and key decision makers are looking towards meaningful ways of differentiating their communities. This study examines renter demand for smart, safe, and secure living solutions, looking at the actual impact to renter decision making. It identifies the impact of investments into resident-facing apps and app functions, property access control, security cameras and smart security solutions, and smart door locks for residential units, comparing them against more traditional amenities.
This study draws from the analyst's Q1 2025 survey of 8,000 U.S. internet households. The survey is demographically representative of U.S. internet households, with quotas for age, income, gender, and educational attainment.
