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Source Market Insight: South Africa (2025)

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    Report

  • 36 Pages
  • September 2025
  • Region: South Africa
  • GlobalData
  • ID: 6169818
This report provides a thorough insight into the South Africa domestic and outbound tourism market. The report looks at the profiles of South Africa tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into South Africa's outbound travel market.

This report helps to understand tourism industry in South Africa and outbound how it is beneficial to the tourism industry growth. This report helps to understand how tourism industry supports economy growth.

This report also explores the key market destinations for South Africa travelers alogn with opportunities and challenges.

Scope

  • This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into Australia's outbound travel market.

Reasons to Buy

  • This report provides clear insight into developments in South Africa's domestic and outbound tourism markets.
  • The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
  • The report explores the different profiles of South Africa's tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
  • The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.

Table of Contents

  • Overview
  • Country Snapshot 2024
  • At a glance: South African tourism in 2024
  • Risk
  • Main Findings
  • South Africa's Tourist Profile
  • What types of holidays do South African's travelers take?
  • Insight into the South African traveler
  • Domestic Tourism
  • Domestic Flows
  • Domestic Spending
  • Domestic Destinations
  • Outbound Tourism
  • Outbound Flows
  • Outbound Spending
  • Source Market Attractiveness Index
  • Main and Developing Destination Markets
  • Where did South African tourists travel to in 2024
  • Main Destination Markets
  • Developing Destination Markets
  • Outlook
  • Opportunities
  • Challenges
  • Appendix