Strategic Intelligence: Life Insurance Sector Scorecard 2025

This report identifies the key themes in the life insurance market at present and ranks leading life insurers based on whether they are leaders or laggards within the theme. 10 themes are chosen and weighted according to their importance. Insurers are ranked based on a range of factors, and it is the decision of our insurance analysts about how well positioned they are in this particular theme for the years ahead.

AI is undoubtedly the leading theme within the insurance industry as a whole. It is also particularly influential within the life and health sector. Specific use cases include diagnostics, where AI tools will be able to identify basic illnesses and problems from customer symptoms.

Scope

• Progress and modernization within the industry will rely heavily on the quality of data and analysis that insurers are able to hold and produce. This will start with medical IoT devices such as wearables, how open consumers are to using them and sharing the data with insurers, and the quality of the insights insurers can produce from this wealth of consumer data.
• It is especially clear within our scorecard that newer and more modern insurers lead in the key themes. It is very hard for startups to establish themselves within the life sector, but those that have really excel in health and wellness, personalization, and use of AI in particular.

Reasons to Buy

• Identify the key themes in the life insurance sector.
• Understand why they are so important and what impact they are having to date.
• Discover the leading insurers within these themes.