India is the fastest growing video game market in Asia. According to this proprietary research, India will be home to more than half a billion gamers by the end of 2025 and over 700 million in the next five years.
Despite these significant numbers, video game developers, publishers, and distributors face a significant challenge in getting Indian gamers to spend. As India is a vast and diverse country, regional states and buying power are critical factors in identifying the spending behavior in the country.
This Knowledge Brief explores the relationship between income, geographic location, and gamer preferences in India, while attempting to provide some starting recommendations for companies looking to segment audiences in this market.
Knowledge Briefs are timely, short-form topic reports written by senior analysts using proprietary data on Asia and MENA. Based on the proprietary data and insights, the publisher writes and publishes a new Knowledge Brief every two weeks. These short-form reports empower companies to access high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits:
- Median Monthly Incomes of Top 5 States Based on Respondent Origin
- Reasons to Spend on Games
- Preferred Activities of Developing States Relative to Rich States
