Theme Park Market Report 2025

The theme park market size has grown strongly in recent years. It will grow from $63.63 billion in 2024 to $69.02 billion in 2025 at a compound annual growth rate (CAGR) of 8.5%. The growth during the historic period can be attributed to rising disposable incomes, expansion in domestic tourism, increasing urbanization driving higher demand, growth of special events and seasonal festivals, and increased government investments.

The theme park market size is expected to see strong growth in the next few years. It will grow to $94.72 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to the increasing demand for immersive and interactive experiences, expansion of indoor and year-round theme parks, heightened emphasis on safety and hygiene post-pandemic, rising investments in themed entertainment zones, and growth in tourism. Key trends during the forecast period include hyper-localization of attractions, seamless mobile integration and cashless parks, themed resort integration, edutainment and STEM-focused attractions, and real-time guest customization using AI.

The expanding tourism sector is expected to drive growth in the theme park market moving forward. Tourism encompasses travel for leisure, business, or other purposes and includes various types such as cultural, adventure, and ecotourism. The rise in tourism is attributed to more affordable transportation options, making travel accessible to a wider range of income groups both domestically and internationally. Theme parks contribute to tourism by acting as major attractions that draw large crowds, often serving as primary reasons for visiting a particular destination. They increase the destination’s appeal, encouraging visits from both domestic and international tourists. For example, in March 2025, the United Nations World Tourism Organization, a Spain-based specialized agency, reported that international tourism generated a record $2 trillion in export revenues - an 11% year-over-year increase from 2024 and approximately 15% above pre-pandemic levels. Therefore, the growth in tourism is propelling the theme park market.

Leading companies in the theme park sector are innovating by developing attractions such as neon trampoline parks to enhance visitor experiences, attract a wide range of age groups, and boost attendance and revenue. Neon trampoline parks are glow-in-the-dark indoor arenas featuring illuminated trampolines, interactive lighting, and music, offering a dynamic and immersive jumping experience for visitors of all ages. For instance, in November 2024, Imagicaaworld Entertainment Limited, an India-based theme park company, opened a new 10,000-square-foot indoor trampoline park called Imagicaa Arena at its Khopoli location. This zone includes interconnected trampolines, foam pits, slam dunk basketball areas, and freestyle jump sections catering to all ages. It combines immersive lighting and music systems to create an electrifying atmosphere, distinguishing it from standard trampoline parks. Safety is prioritized through trained staff and cushioned surfaces, providing an engaging yet secure environment.

In June 2022, Malpani Group, an India-based business conglomerate, acquired a 66.25% stake in Imagicaaworld Entertainment for $50 million (₹415 crore). This acquisition aims to strengthen Malpani Group’s presence in the entertainment industry by improving visitor experiences, upgrading park infrastructure, and expanding its footprint in the Indian amusement park market. Imagicaa World is an India-based company specializing in theme parks, water parks, and family leisure destinations.

Major players in the theme park market are The Walt Disney Company, Merlin Entertainments Limited, Universal City Development Partners Ltd., Cedar Fair L.P., SeaWorld Parks & Entertainment Inc., Six Flags Entertainment Corporation, Parques Reunidos Servicios Centrales S.A., Herschend Family Entertainment Corporation, Compagnie des Alpes SA, Europa-Park GmbH & Co Mack KG, Stichting Natuurpark de Efteling, Port Aventura Entertainment S.A.U., Overseas Chinese Town Enterprises Co. Ltd., Fantawild Holdings Inc., Ocean Park Corporation, IMG Worlds of Adventure LLC, DXB Entertainments PJSC, Lotte World Co. Ltd., Shenzhen OCT Vision Inc., Guangdong Chimelong Group Co. Ltd.

North America was the largest region in the theme park market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in theme park report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the theme park market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the recreation sector, particularly in the supply of imported sports equipment, outdoor gear, and leisure products. Manufacturers and retailers are facing higher costs for items such as bicycles, camping gear, fitness machines, and gaming consoles, much of which are sourced from overseas with limited domestic alternatives. Small businesses operating in the recreational retail space are especially affected, with some reducing inventory or increasing prices to offset margin pressure. Event organizers and recreational facilities are also facing cost hikes for imported equipment and infrastructure materials. In response, the industry is exploring alternative sourcing from tariff-free regions, increasing reliance on local suppliers, and urging policymakers to consider exemptions for non-essential but widely used recreational products.

A theme park is a large outdoor venue designed for entertainment, featuring rides, shows, games, and attractions centered around specific themes such as fantasy, adventure, or movies. It offers recreational experiences for visitors of all ages and plays a significant role in the tourism and leisure industry.

The main categories of theme parks include amusement type, sightseeing type, theme type, scenario simulation, and others. Amusement refers to entertainment or activities intended to provide enjoyment, fun, or pleasure, often through games, rides, shows, or playful experiences. Theme parks generate revenue from various sources such as ticket sales, food and beverages, merchandise, hotels and resorts, and more. Visitors are generally classified as domestic or international, with applications spanning various age groups, including millennials, Generation X, baby boomers, and others.

The theme park market research report is one of a series of new reports that provides theme park market statistics, including the theme park industry global market size, regional shares, competitors with the theme park market share, detailed theme park market segments, market trends, and opportunities, and any further data you may need to thrive in the theme park industry. This theme park market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The theme park market includes revenues earned by entities by live entertainment and shows, educational and themed experiences, transportation and parking services, and photo and video services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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