Smart Tracker Market Report 2025

The smart trackers market size has grown rapidly in recent years. It will grow from $3.27 billion in 2024 to $3.63 billion in 2025 at a compound annual growth rate (CAGR) of 11%. The growth during the historic period can be attributed to increasing demand for child tracking devices, smart city projects, a rise in the elderly population needing monitoring, expansion in fleet management solutions, and a surge in sports and fitness activities.

The smart trackers market size is expected to see rapid growth in the next few years. It will grow to $5.43 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. The growth projected for the forecast period is driven by rising concerns about personal safety, the expansion of e-commerce and logistics, increasing vehicle thefts, a growing need for asset tracking in businesses, and the widespread use of smartphones. Key trends in the forecast period include the adoption of IoT devices, growth in wearable technology, demand for pet monitoring solutions, technological advancements in GPS and RFID, and integration with AI and machine learning.

The growth of the smart tracker market is being driven by the rise in e-commerce, which is increasing demand for real-time delivery visibility and customer convenience. E-commerce refers to the buying and selling of goods and services through online digital platforms. This growth is largely due to the widespread adoption of smartphones and improved internet access, enabling users to shop easily from anywhere. Smart trackers enhance e-commerce by providing live shipment updates, improving visibility, and boosting customer confidence in the delivery process. For example, in May 2025, the Census Bureau, a US-based government agency, reported that e-commerce sales in the first quarter of 2025 increased by 5.6% (±0.9%) compared to the same quarter in 2024, while total retail sales rose by 3.2% (±0.4%) over the same period. Thus, the expansion of e-commerce is propelling the smart tracker market forward.

Companies in the smart tracker market are increasingly developing advanced solutions, such as smart motion sensor-integrated trackers, to improve battery efficiency. These trackers utilize built-in motion sensors to detect movement and provide real-time updates on the location and activity of people or assets. For instance, in January 2025, Giesecke+Devrient (G+D), a security technology company based in Germany, introduced the G+D Smart Label tracking solution. This compact and lightweight device transforms any package into an IoT-enabled asset, incorporating hardware, integrated iSIM, global connectivity, and a cloud-based platform for easy deployment and management. It includes smart motion sensors for detecting movement and acceleration, and GPS technology that offers location accuracy within 10 meters under optimal conditions. The label also features tamper detection via an open-close sensor, proof of delivery, and temperature monitoring to safeguard sensitive or high-value items. Designed for user convenience, the label activates when applied, is reusable, approved for air transport, and provides an economical and adaptable tracking option across various industries.

In December 2024, GPS Trackit, a US-based provider of fleet and asset management solutions, acquired Zonar for an undisclosed amount. Following the acquisition, the company is redirecting its automotive strategy to reinforce its core strengths. This initiative also aims to promote the development of innovative and customer-focused solutions in the fleet management industry. Zonar is a US-based company that manufactures smart asset trackers.

Major players in the smart tracker market are Apple Inc., Samsung Electronics Co. Ltd., Sony Corporation, Teltonika Co., Queclink Wireless Solutions Co. Ltd., Tile Inc., Ruptela, Atrack Technology Inc., GalileoSky Co., TopFlyTECH Co. Ltd., Cube Tracker Inc., Kaltio Technologies Oy, Pebblebee Inc., Lil Tracker, Chipolo D.o.o, Suntech, Eelink Communication Technology Co. Ltd., Navtelecom LLC, SinoTrack, iStartek Technology Co. Ltd., PitPat, Fitbit Inc.

North America was the largest region in the smart trackers market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in smart tracker report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the smart tracker market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

A smart tracker is a compact and intelligent device designed to monitor, record, and deliver information about the location or condition of an object, person, or asset. It functions through an integrated system that allows for real-time or periodic data collection and reporting. Smart trackers are valued for providing enhanced visibility, improving organization, and aiding timely decision-making in various situations.

The primary types of smart trackers include wearable trackers, smartphone-based trackers, standalone trackers, and embedded trackers. Wearable trackers are electronic devices worn on the body, usually on the wrist, that monitor and gather data on physical activity, health metrics, and movement. They utilize various technologies such as GPS-based trackers, Bluetooth trackers, cellular trackers, and RFID trackers, and support multiple connectivity options, including real-time tracking, near-field communication (NFC), IoT-enabled tracking, and geofencing. These trackers are used for personal tracking, vehicle and fleet management, pet tracking, supply chain and logistics, environmental monitoring, and more by a range of end users including individuals, corporations, and governments.

The smart trackers market research report is one of a series of new reports that provides smart trackers market statistics, including smart trackers industry global market size, regional shares, competitors with a smart trackers market share, detailed smart trackers market segments, market trends and opportunities, and any further data you may need to thrive in the smart trackers industry. This smart trackers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smart tracker market consists of revenues earned by entities by providing services such as lost item recovery assistance, activity monitoring, multi-device synchronization, and battery management. The market value includes the value of related goods sold by the service provider or included within the service offering. The smart tracker market also includes sales of key finders, wallet trackers, bike trackers, and supply chain tags. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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