Personal Finance Management Market Report 2025

The personal finance management market size has grown strongly in recent years. It will grow from $1.12 billion in 2024 to $1.22 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period was driven by increasing smartphone penetration, rising awareness of financial literacy, greater adoption of digital banking, higher personal debt levels, and a growing need for budget control.

The personal finance management market size is expected to see strong growth in the next few years. It will grow to $1.66 billion in 2029 at a compound annual growth rate (CAGR) of 8.1%. In the forecast period, growth is expected to be supported by the rising use of blockchain in finance, growing demand for financial wellness solutions, increasing regulatory backing for fintech, the expanding popularity of subscription models, and heightened concerns over data privacy and security. Key trends anticipated include advancements in AI-driven budgeting tools, enhanced use of data analytics for personalized insights, the development of voice-enabled financial assistants, innovation in subscription-based finance applications, and progress in open banking integrations.

The increasing penetration of smartphones is expected to drive growth in the personal finance management market. Smartphone penetration refers to the proportion of a population that owns or regularly uses a smartphone in a given region or market. This growth is being fueled by the expansion of internet connectivity, which enables greater access to digital services, communication, and online content. Smartphones enhance personal finance management by providing broad access to mobile financial applications that allow users to track expenses, manage budgets, and make informed financial decisions anytime, anywhere. For example, in February 2023, Uswitch Limited, a UK-based provider of online and telephone comparison services, reported that there were 71.8 million active mobile connections in 2022, representing a 3.8% increase from 2021. Furthermore, by 2025, the UK’s population is projected to reach 68.3 million, with 95% of individuals expected to own smartphones. This growing adoption is fueling the expansion of the personal finance management market.

Companies in the personal finance management market are increasingly developing innovative solutions, such as hybrid finance management platforms, to offer integrated tools for budgeting, investment tracking, and financial planning within a single interface. These platforms combine traditional budgeting capabilities with advanced financial services, including investment oversight, goal setting, and advisory support, to deliver comprehensive personal finance solutions. For instance, in December 2023, Quicken Inc., a US-based financial software provider, launched Quicken Classic Business and Personal for Mac, designed to help Mac users manage both business and personal finances on one platform. The Mac-native solution enables seamless financial oversight, offering features such as integrated account tracking, customizable budgeting and reporting, bill payment, investment monitoring, and specialized tools for rental property management and tax planning.

In November 2024, Bain Capital LP, a US-based investment firm, acquired Envestnet Inc. for $4.5 billion. The acquisition aims to accelerate Envestnet’s growth and solidify its position as a leading wealth technology platform by leveraging its integrated ecosystem to improve financial advisor productivity and deliver enhanced outcomes for clients. Envestnet Inc. is a US-based financial technology company specializing in personal finance management (PFM) solutions.

Major players in the personal finance management market are Intuit Inc., Empower Personal Wealth LLC, Revolut Ltd., Social Finance Inc., Zeta Help Inc., Chime Financial Inc., Quicken Inc., Betterment LLC, Perfios Software Solutions Pvt. Ltd., Albert Inc., Stash Financial Inc., Acorns Grow Inc., Monarch Money Inc., Dayspring Technologies Inc., Spendee A.S., Toshl Inc., Buxfer Inc., CountAbout Corporation, PocketGuard Inc., and Vrid Wealth Technology Solutions Pvt Ltd.

North America was the largest region in the personal finance management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in personal finance management report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the personal finance management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

Personal finance management refers to the process of managing an individual’s financial resources through strategic planning and control of income, expenses, savings, and investments. It focuses on making informed decisions to ensure financial stability, achieve both short- and long-term objectives, and maintain a healthy financial balance.

The key components of personal finance management are software and services. Software includes digital tools and applications that enable users to monitor expenses, create budgets, set savings goals, and manage investments automatically. Leveraging technologies such as machine learning, predictive analytics, and natural language processing, these solutions are available on both web-based and mobile platforms. They are applied in areas such as budget management, investment management, debt management, retirement planning, and expense tracking, serving end users ranging from individual consumers to financial institutions.

The personal finance management market research report is one of a series of new reports that provides personal finance management market statistics, including personal finance management industry global market size, regional shares, competitors with a personal finance management market share, detailed personal finance management market segments, market trends and opportunities, and any further data you may need to thrive in the personal finance management industry. This personal finance management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The personal finance management market consists of revenues earned by entities by providing services such as expense tracking, savings management, and tax planning. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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