Peer-to-Peer (P2P) Crowdfunding Market Report 2025

The peer-to-peer (P2P) crowdfunding market size has grown rapidly in recent years. It will grow from $8.84 billion in 2024 to $10.06 billion in 2025 at a compound annual growth rate (CAGR) of 13.8%. The growth in the historic period was driven by increased internet access, rising awareness of alternative funding sources, growing demand from startups and small businesses, expansion of mobile payment systems, and growing dissatisfaction with traditional banking services.

The peer-to-peer (P2P) crowdfunding market size is expected to see rapid growth in the next few years. It will grow to $16.65 billion in 2029 at a compound annual growth rate (CAGR) of 13.4%. In the forecast period, growth is expected to be fueled by a rising preference for decentralized finance models, greater adoption of peer-backed investments, enhanced financial inclusion efforts in emerging markets, expansion of crowdfunding platforms targeting niche sectors, and increasing demand for transparency in fundraising. Key trends anticipated include technological advancements in fundraising platforms, ongoing innovation in smart contract integration, increased investment in AI-powered fraud detection, intensified research and development in platform scalability, and the creation of personalized donor engagement tools.

The rising adoption of digital payment systems is expected to drive growth in the peer-to-peer (P2P) crowdfunding market. Digital payment systems are electronic methods for transferring money and conducting financial transactions via internet-enabled platforms and devices. Their increased use is fueled by growing smartphone penetration, which facilitates easy access to mobile wallets and digital banking apps. These systems improve P2P crowdfunding by enabling fast, secure, and seamless transfers between donors and recipients, while reducing transaction costs and fostering trust through transparent, real-time, and trackable payments. For example, in January 2024, the European Central Bank reported that contactless card payments in the first half of 2023 rose by 24.3% to 20.9 billion from the same period in 2022, with the total value increasing 25.9% to $545.27 billion. This trend is accelerating the growth of the P2P crowdfunding market.

Leading companies in the peer-to-peer (P2P) crowdfunding market are focusing on decentralized finance (DeFi) platforms to facilitate secure, direct transactions between funders and recipients. DeFi platforms are blockchain-based systems that enable financial activities without intermediaries such as banks. They use smart contracts to offer secure, transparent, and automated services including lending, borrowing, and investing. For instance, in December 2024, Definder Global, a UK-based DeFi firm, launched a peer-to-peer lending platform featuring blockchain smart contracts that connect investors directly with businesses. This platform provides faster, more transparent, and cost-effective lending and has already raised over $235,000 for real-world asset projects, illustrating how smart contracts enhance efficiency, security, and accessibility in P2P crowdfunding.

In May 2023, StartEngine, a US-based equity crowdfunding and fintech provider, acquired SeedInvest’s assets for an undisclosed amount. This acquisition aims to strengthen StartEngine’s position in the US equity crowdfunding market by expanding its investor base and offering more entrepreneurs alternative capital-raising options. SeedInvest is a US-based platform specializing in equity and revenue-based crowdfunding.

Major players in the peer-to-peer (P2P) crowdfunding market are GoFundMe Inc., OneCause Inc., Givebutter Inc., StartEngine, Indiegogo, JustGiving, RaiseNow AG, Donorbox LLC, Tiltify Inc., FundRazr Inc., Mightycause Corporation, Donately Corporation, CanadaHelps.org, Chuffed.org, GiveWP, CiviCRM LLC, Fundly Inc., CauseVox Inc., Give Lively LLC, Handbid Inc., and CharityEngine Inc.

North America was the largest region in the peer-to-peer (P2P) crowdfunding market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in peer-to-peer (P2P) crowdfunding report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the peer-to-peer (P2P) crowdfunding market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

Peer-to-peer (P2P) crowdfunding is a digital fundraising method where individuals directly provide financial support to projects, causes, or ventures via online platforms. By removing traditional intermediaries, it allows fundraisers to connect with a broad audience. The objective is to make funding more accessible, enabling entrepreneurs, creators, or those in need to quickly secure capital. This approach also fosters community involvement and collective financial support to reach specific goals.

The primary types of P2P crowdfunding investments include equity crowdfunding, debt crowdfunding, reward-based crowdfunding, and donation-based crowdfunding. Equity crowdfunding involves individuals investing in startups or small businesses in exchange for ownership shares and potential financial returns. This method is facilitated through various platform types, including both online and offline platforms, and covers diverse project categories such as startups, small and medium enterprises (SMEs), social initiatives, and nonprofits. It is applicable to a range of users, including individuals and businesses, and serves multiple industry sectors such as technology, healthcare, real estate, entertainment, and energy.

The peer-to-peer crowdfunding market research report is one of a series of new reports that provides peer-to-peer crowdfunding market statistics, including the peer-to-peer crowdfunding industry global market size, regional shares, competitors with the peer-to-peer crowdfunding market share, detailed peer-to-peer crowdfunding market segments, market trends, and opportunities, and any further data you may need to thrive in the peer-to-peer crowdfunding industry. This peer-to-peer crowdfunding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The peer-to-peer (P2P) crowdfunding market consists of revenues earned by entities by providing services such as campaign management tools, automated payment processing, risk scoring systems, escrow account handling, and platform analytics solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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