Mobile Pool Service Franchise Market Report 2025

The mobile pool service franchise market size has grown strongly in recent years. It will grow from $2.29 billion in 2024 to $2.47 billion in 2025 at a compound annual growth rate (CAGR) of 8.1%. The growth observed during the historical period is attributed to the rising number of residential pools, increased demand for convenient pool maintenance, the expansion of franchise business models, higher disposable incomes, and heightened awareness of water hygiene.

The mobile pool service franchise market size is expected to see strong growth in the next few years. It will grow to $3.33 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The projected growth during the forecast period is driven by the increasing urban population adopting luxury lifestyles, a growing preference for subscription-based services, heightened interest in health and wellness activities, the expansion of eco-friendly pool solutions, and the rise of tourism properties featuring pools. Key trends in the forecast period include the integration of the Internet of Things in pool monitoring, advancements in automated cleaning technologies, development of mobile app-based service scheduling, innovations in water conservation systems, and the use of AI for optimizing service routes.

The expansion of the leisure and hospitality sector is anticipated to boost the mobile pool service franchise market moving forward. This sector encompasses industries that offer recreational, entertainment, lodging, and food services to consumers. Increased consumer spending on travel, dining, and entertainment typically results from higher disposable incomes, better economic conditions, or a surge in tourism and demand for experiences. Mobile pool service franchises play a crucial role in efficiently maintaining and managing swimming pools at resorts, hotels, and recreational venues within this sector. For example, in March 2024, the US Bureau of Labor Statistics (BLS), a government agency, reported that the leisure and hospitality sector added 49,000 jobs, exceeding the average monthly gain of 37,000 over the previous 12 months. This increase highlights the sector’s growing demand and expands opportunities. Consequently, the rise of the leisure and hospitality sector is propelling the growth of the mobile pool service franchise market.

Key players in the mobile pool service franchise market are concentrating on expanding their franchise networks to give franchisees more control over service delivery. Franchise expansion involves growing a business by opening new franchise locations through agreements with independent operators. For instance, in April 2024, America’s Swimming Pool Company, a US-based franchised swimming pool service chain, announced the addition of six new franchise locations, including its first in Minnesota under ASP of Minneapolis. New outlets are also opening in Florida (Santa Rosa County and South Shore), Arkansas (Little Rock), Indiana (North Indianapolis), and North Carolina (Inner Banks). Alongside these openings, ASP secured franchise development agreements with three new owners and brought on board two experienced business coaches to support its newly launched Construction Division.

In July 2022, Norwest Venture Partners, a US-based investment firm, acquired Poolwerx for an undisclosed sum. This acquisition aims to utilize Norwest’s resources and expertise to speed up Poolwerx’s expansion within the United States and into international markets, enabling existing franchise partners to grow their businesses faster. Poolwerx is an Australia-based retail and mobile franchise specializing in the pool and spa industry.

Major players in the mobile pool service franchise market are Pinch A Penny, America's Swimming Pool Company, Pool Troopers, Swimart, Clark Rubber, Jim's Pool Care, Premier Pool Service, Pool Pro, Desjoyaux Pools, Ultra Pool Care Squad, Pool Scouts, Pool Pal, Clean Pools R Us, BLUPOOL, Puddle Pool Services, PoolZenia, A Safe Pool, Brighton Pools, PoolReady, and LWR Pool Care.

North America was the largest region in the mobile pool service franchise market in 2024. The regions covered in mobile pool service franchise report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the mobile pool service franchise market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the services sector, particularly in business services, IT, and professional consulting operations. Higher costs for imported technology, office equipment, and essential digital infrastructure have raised operating expenses for service providers, forcing them to either pass on costs to clients or absorb margin pressures. Outsourcing firms and IT service companies are also facing challenges due to increased costs of hardware components and delayed global supply chains, affecting project delivery timelines and profitability. Additionally, retaliatory tariffs have dampened demand for U.S.-based professional services in key international markets, leading to a slowdown in export-driven revenue streams. The sector must now prioritize digital transformation, cost optimization, and expanding domestic client bases to sustain growth and maintain competitiveness amid ongoing trade uncertainty.

A mobile pool service franchise is a business model in which franchise owners provide pool cleaning, maintenance, and minor repair services directly at the customer’s location. This approach is designed for convenience, offering professional pool care without requiring clients to travel. It enables entrepreneurs to manage operations with low overhead and high efficiency.

The primary types of mobile pool service franchises are those operated with purchased vehicles and those operated with rental vehicles. Franchises operated by purchased vehicles involve service providers using fully equipped, company-owned vehicles to achieve cost efficiency, better logistical control, and a consistent brand presence. These franchises offer a range of services, including regular maintenance, emergency repairs, seasonal opening and closing, water testing and chemical balancing, and cleaning services. The equipment used includes automated cleaning devices, manual cleaning tools, water testing kits, pumps and filters, and heating systems. They utilize various technology solutions such as mobile app integration, online booking platforms, automated service notifications, remote monitoring systems, and data analytics and reporting tools. Their customer base comprises residential clients, commercial customers, luxury pool owners, property management firms, and real estate agencies.

The mobile pool service franchise market research report is one of a series of new reports that provides mobile pool service franchise market statistics, including the mobile pool service franchise industry global market size, regional shares, competitors with the mobile pool service franchise market share, detailed mobile pool service franchise market segments, market trends, opportunities, and any further data you may need to thrive in the mobile pool service franchise industry. This mobile pool service franchise market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile pool service franchise market consists of revenues earned by entities by providing services such as pool equipment installation and replacement, green pool cleanup, leak detection and repair, energy efficiency upgrades, and pool lighting installation. The market value includes the value of related goods sold by the service provider or included within the service offering. The mobile pool service franchise market also includes sales of chemical dispensers, leaf skimmers and rakes, pool brushes, telescopic poles, vacuum heads, and hoses. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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