Instant Redeemable Coupons (IRC) Market Report 2025

The instant redeemable coupons (IRCs) market size has grown rapidly in recent years. It will grow from $4.81 billion in 2024 to $5.36 billion in 2025 at a compound annual growth rate (CAGR) of 11.4%. The growth during the historic period can be attributed to the expansion of e-commerce, the rising popularity of in-store promotions, intensifying brand competition in the fast-moving consumer goods (FMCG) sector, increased customer footfall in offline retail, and growing consumer demand for immediate savings.

The instant redeemable coupons (IRCs) market size is expected to see rapid growth in the next few years. It will grow to $8.16 billion in 2029 at a compound annual growth rate (CAGR) of 11.1%. In the forecast period, growth is expected to be driven by a shift toward digital couponing, increased mobile phone and app usage, rising demand for personalized offers, greater retailer focus on omnichannel strategies, and stronger consumer preference for instant savings. Key trends include advancements in mobile coupon technology, development of real-time coupon redemption systems, innovations in AI-driven coupon targeting, progress in QR code-based promotions, and new approaches to personalized coupon delivery.

The rising demand for contactless payment solutions is expected to drive growth in the instant redeemable coupons (IRCs) market in the coming years. Contactless payment methods allow users to complete transactions by simply tapping a card or mobile device near a reader, eliminating physical contact. This growth is fueled by increasing consumer preference for faster, safer, and more convenient transactions during everyday purchases. Instant redeemable coupons integrate smoothly with contactless payments, enabling discounts to be applied in real time at checkout. They improve customer convenience by removing the need for manual code entry and shortening transaction times, supporting quicker and more seamless shopping experiences. This integration helps increase coupon redemption rates and enhances brand engagement across both digital and physical retail channels. For example, the European Central Bank, based in Germany, reported that contactless card payments rose by 24.3% to 20.9 billion in 2023 compared to 2022. Thus, the growing adoption of contactless payment solutions is fueling the expansion of the IRC market.

Key players in the instant redeemable coupons market are focusing on developing advanced AI-powered personalization platforms to deliver smarter, data-driven coupon campaigns. These platforms use artificial intelligence to analyze customer behavior and provide highly targeted coupon offers, enhancing relevance and increasing redemption rates. For instance, in May 2025, Loyal n Save, a US-based loyalty and rewards technology provider, introduced a digital coupons feature designed to empower retailers and delight customers. This solution enables retailers to easily create and distribute AI-personalized coupons via multiple channels including email, SMS, and push notifications. The coupons are integrated with the loyalty platform, supporting barcode or manual redemption and targeting specific customer segments for improved engagement. The platform also offers real-time performance tracking, allowing retailers to optimize campaigns for better outcomes. This intuitive system boosts customer engagement while simplifying coupon management for retailers.

In October 2023, ProMach Inc., a US-based manufacturing firm, acquired Lofton Label & Packaging Inc. for an undisclosed sum. Through this acquisition, ProMach aims to enhance its labeling and packaging capabilities by incorporating Lofton Label & Packaging’s expertise in custom labels, flexible packaging, and design services, enabling the company to offer more comprehensive, end-to-end packaging solutions. Lofton Label & Packaging Inc. specializes in instant redeemable coupons (IRCs) and is based in the US.

Major players in the instant redeemable coupons (IRCs) market are CCL Industries Inc., Multi-Color Corporation, ProMach Inc., Meyers Printing Company Inc., Imprimus Labels LLC, Mepco Label Systems Inc., Diversified Labeling Solutions Inc., PrintFlex Graphics Inc., Bay Tech Label Inc., Valley Forge Tape & Label Co Inc., Dry Release Technologies Inc., Adcraft Labels Inc., Gallimore Industries Inc., Labels & Specialty Products LLC, Red Oak Label Inc., Accu-Label Inc., Columbine Label Company Inc., Passion Labels Inc., Sun Label Company, and Star Label Products Inc.

North America was the largest region in the instant redeemable coupons (IRCs) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in instant redeemable coupons (IRCs) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the instant redeemable coupons (IRCs) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the retail and wholesale sector, particularly in sourcing, inventory management, and pricing strategies. Higher duties on imported consumer goods including electronics, apparel, furniture, and packaged foods have raised procurement costs for retailers and wholesalers, compelling many to either increase prices for end consumers or absorb losses. Small and mid-sized businesses with limited pricing power are especially vulnerable, often facing squeezed margins and reduced competitiveness. Inventory cycles are also disrupted as firms grapple with delays and uncertainty in international supply chains. Additionally, retaliatory tariffs in foreign markets have curtailed export opportunities for U.S. brands, limiting revenue growth. In response, companies are shifting toward domestic and regional suppliers, investing in supply chain resilience, and adopting data-driven demand forecasting to navigate cost volatility and maintain customer satisfaction.

Instant redeemable coupons (IRCs) are coupons that are either attached directly to a product’s packaging or placed near the product on retail shelves, enabling consumers to receive a discount immediately at the point of purchase. These coupons offer instant savings at checkout without requiring the buyer to collect or submit anything separately.

The main types of instant redeemable coupons include digital coupons, physical coupons, mobile coupons, and printable coupons. Digital coupons are electronically distributed discount offers that consumers can access and redeem through digital platforms without the need for a physical coupon. These coupons are distributed via various channels such as online platforms, offline methods, mobile applications, and social media. They are used across industries, including retail, consumer goods, food and beverage, healthcare, and more, serving a broad range of end users such as individual consumers and businesses.

The instant redeemable coupons market research report is one of a series of new reports that provides instant redeemable coupons market statistics, including instant redeemable coupons industry global market size, regional shares, competitors with an instant redeemable coupons market share, instant redeemable coupons market segments, market trends and opportunities, and any further data you may need to thrive in the instant redeemable coupons industry. This instant redeemable coupons market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The instant redeemable coupons (IRCs) market includes revenues earned by entities through promotional campaign planning, coupon design and printing, packaging integration, retail distribution coordination, redemption processing, and data analytics to track campaign effectiveness. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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