Instant Redeemable Coupons (IRC) Market Report 2026

The instant redeemable coupons (irc) market size has grown rapidly in recent years. It will grow from $5.36 billion in 2025 to $5.96 billion in 2026 at a compound annual growth rate (CAGR) of 11.2%. The growth in the historic period can be attributed to rising consumer demand for instant savings, growth of retail promotions, increasing FMCG consumption, expansion of supermarket chains, traditional print coupon campaigns.

The instant redeemable coupons (irc) market size is expected to see rapid growth in the next few years. It will grow to $9.04 billion in 2030 at a compound annual growth rate (CAGR) of 11%. The growth in the forecast period can be attributed to adoption of digital couponing platforms, integration with mobile wallets, AI-driven consumer insights, growth in e-commerce and omnichannel retail, increased demand for personalized promotions. Major trends in the forecast period include personalized coupon targeting, real-time redemption analytics, interactive in-store promotions, cross-channel coupon integration, gamification of discounts.

The increasing adoption of contactless payment solutions is anticipated to accelerate the expansion of the instant redeemable coupons (IRCs) sector in the coming years. Contactless payment solutions are payment methods that enable users to complete transactions by tapping a card or mobile device near a reader, without requiring physical contact. The rise in contactless payments is driven by growing consumer preference for quicker, safer, and more convenient transaction experiences in everyday purchases. Instant redeemable coupons work seamlessly with contactless payment systems, allowing discounts to be applied instantly at the point of sale. They improve customer convenience by removing the need for manual code entry and shortening checkout times, thereby supporting faster and smoother shopping experiences. This integration enhances coupon redemption rates and strengthens brand engagement across both online and offline retail channels. For example, in January 2024, the European Central Bank, a Germany-based central banking authority, reported that the number of contactless card transactions increased by 24.3% to 20.9 billion in 2023 compared with 2022. As a result, the rising demand for contactless payment solutions is contributing to the growth of the instant redeemable coupons (IRCs) sector.

Leading companies in the instant redeemable coupons (IRCs) space are prioritizing the development of advanced technological solutions, including artificial intelligence (AI)-driven personalization platforms, to enable precise, data-backed coupon campaigns. AI-powered personalization platforms leverage artificial intelligence to assess customer behavior and deliver highly customized coupon offers, enhancing relevance and increasing redemption rates. For example, in May 2025, Loyal n Save, a US-based loyalty and rewards technology firm, introduced a digital coupons feature designed to support retailers and enhance the shopping experience. This solution enables retailers to create and distribute AI-powered personalized coupons across multiple channels, including email, SMS, and push notifications. The coupons are seamlessly integrated with the loyalty platform, support barcode or manual redemption, and are tailored to specific customer segments to drive stronger engagement. Additionally, the platform offers real-time performance analytics, allowing retailers to refine campaigns and achieve improved outcomes. Overall, this easy-to-use system strengthens customer engagement while streamlining coupon management for retailers.

In October 2023, ProMach Inc., a US-based manufacturing firm, acquired Lofton Label & Packaging Inc. for an undisclosed sum. Through this acquisition, ProMach aims to enhance its labeling and packaging capabilities by incorporating Lofton Label & Packaging’s expertise in custom labels, flexible packaging, and design services, enabling the company to offer more comprehensive, end-to-end packaging solutions. Lofton Label & Packaging Inc. specializes in instant redeemable coupons (IRCs) and is based in the US.

Major companies operating in the instant redeemable coupons (irc) market are CCL Industries Inc., Multi-Color Corporation, ProMach Inc., Meyers Printing Company Inc., Imprimus Labels LLC, Mepco Label Systems Inc., Diversified Labeling Solutions Inc., PrintFlex Graphics Inc., Bay Tech Label Inc., Valley Forge Tape & Label Co Inc., Dry Release Technologies Inc., Adcraft Labels Inc., Gallimore Industries Inc., Labels & Specialty Products LLC, Red Oak Label Inc., Accu-Label Inc., Columbine Label Company Inc., Passion Labels Inc., Sun Label Company, Star Label Products Inc.

North America was the largest region in the instant redeemable coupons (IRCs) market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the instant redeemable coupons (irc) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the instant redeemable coupons (irc) market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The instant redeemable coupons (IRCs) market includes revenues earned by entities through promotional campaign planning, coupon design and printing, packaging integration, retail distribution coordination, redemption processing, and data analytics to track campaign effectiveness. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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