Home Services Market Report 2025

The home services market size has grown strongly in recent years. It will grow from $388.47 billion in 2024 to $424.86 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. The growth during the historic period can be attributed to increasing urbanization, a growing elderly population, higher disposable incomes, expanded smartphone and internet penetration, and the rise of IoT technologies.

The home services market size is expected to see strong growth in the next few years. It will grow to $599.91 billion in 2029 at a compound annual growth rate (CAGR) of 9%. The growth projected for the forecast period can be attributed to the increasing preference for convenience-based lifestyles, rising demand for personalized in-home services, growing adoption of digital platforms, expansion of the middle-class population, and heightened awareness of home hygiene and wellness. Key trends during this period include advancements in AI and automation, a shift toward digital platforms, progress in smart home integration, a move from one-time services to subscription models, and developments in eco-friendly solutions.

The increasing number of dual-income households is expected to drive the growth of the home services market in the coming years. A dual-income household is defined as a family where both partners or adults earn an income, usually through full-time or part-time employment. This arrangement raises the total household income and often supports a higher standard of living. The rise in dual-income households is fueled by the need for increased family income and greater financial security amid growing living expenses. Due to less available time for household chores, these households tend to demand home services that provide convenience and time-saving solutions. For example, according to Statistics Korea, a South Korean government agency, the number of double-earner households reached 6.115 million as of October 2023, an increase of 268,000 households compared to the same period in 2022. Hence, the growth of dual-income households is propelling the home services market.

Leading companies in the home services market are investing in technological innovations such as service apps to simplify booking processes, improve communication with customers, enable real-time service tracking, and enhance overall efficiency and satisfaction. Service apps are mobile or web-based platforms that allow users to easily book, manage, and monitor home services such as cleaning, repairs, or maintenance in real time. For instance, in May 2025, GreenPal, a U.S.-based online platform connecting homeowners with local, pre-screened lawn care professionals via mobile and web applications, launched its on-demand lawn care service in Laredo, Texas. This digital solution allows homeowners to instantly connect with vetted landscapers who submit competitive bids for service requests. Through the app, users can compare quotes, check provider ratings, schedule appointments, and securely process payments - all without contracts. This launch reflects GreenPal’s ongoing expansion of streamlined, technology-driven lawn care services across the U.S.

In June 2025, Evive Brands, a U.S.-based multi-branded service organization, acquired Maid Brigade for an undisclosed amount. Through this acquisition, Evive Brands seeks to broaden its presence in the home services sector by leveraging Maid Brigade’s trusted brand, extensive franchise network, and expertise in eco-friendly cleaning to drive growth and foster cross-brand collaboration. Maid Brigade is a U.S.-based franchise offering residential and commercial eco-friendly cleaning services throughout North America.

Major players in the home services market are The Home Depot Inc., Lowe’s Companies Inc., UrbanClap Technologies India Private Limited, Angi Inc., NoBroker Technologies Solutions Private Limited, HomeAdvisor Inc., Houzz Inc., Thumbtack Inc., Helpling GmbH & Co. KG, MyClean Inc., Oneflare Pty Ltd, Sweeten Inc., Paintzen Inc., McQuillan Bros Plumbing Heating and AC LLC, Preferred Home Services LLC, Pann Home Services and Remodeling Inc., AskforTask Inc., Gapoon Online Consumer Services Pvt. Ltd., Handy Technologies Inc., Homeaglow Inc., and Tidy Technologies Inc.

North America was the largest region in the home services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in home services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the home services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the services sector, particularly in business services, IT, and professional consulting operations. Higher costs for imported technology, office equipment, and essential digital infrastructure have raised operating expenses for service providers, forcing them to either pass on costs to clients or absorb margin pressures. Outsourcing firms and IT service companies are also facing challenges due to increased costs of hardware components and delayed global supply chains, affecting project delivery timelines and profitability. Additionally, retaliatory tariffs have dampened demand for U.S.-based professional services in key international markets, leading to a slowdown in export-driven revenue streams. The sector must now prioritize digital transformation, cost optimization, and expanding domestic client bases to sustain growth and maintain competitiveness amid ongoing trade uncertainty.

Home services encompass a variety of tasks and support offered at residential properties, including maintenance, repair, cleaning, renovation, and installation. The goal of home services is to assist homeowners in efficiently maintaining, improving, or managing their homes without having to undertake the work themselves.

The primary categories of home services include home care and design, repair and maintenance, health and wellbeing (HWB), and others. Home care and design services involve professional support aimed at ensuring a safe and comfortable living environment, as well as enhancing a home's aesthetic and functional qualities through interior design, remodeling, or space planning. These services are delivered through multiple channels, including both offline and online platforms, and operate under various business models such as commission-based and subscription-based platforms. Key service providers range from independent contractors and small businesses to franchises and large enterprises.

The home services market research report is one of a series of new reports that provides home services market statistics, including the home services industry global market size, regional shares, competitors with the home services market share, detailed home services market segments, market trends, and opportunities, and any further data you may need to thrive in the home services industry. This home services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The home services market consists of revenues earned by entities by providing services such as plumbing, electrical, and heating, ventilation, and air conditioning systems (HVAC) installation and maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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