Healthcare Insurance Broker Market Report 2026

The healthcare insurance broker market size has grown strongly in recent years. It will grow from $64.08 billion in 2025 to $70.01 billion in 2026 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to increasing complexity of healthcare insurance products, growth in employer-sponsored health plans, rising consumer awareness of coverage options, expansion of private healthcare systems, increased reliance on intermediary advisory services.

The healthcare insurance broker market size is expected to see strong growth in the next few years. It will grow to $98.82 billion in 2030 at a compound annual growth rate (CAGR) of 9%. The growth in the forecast period can be attributed to growing adoption of AI-driven customer engagement tools, rising demand for value-based insurance advisory, expansion of digital enrollment platforms, increasing focus on underserved rural markets, growing integration of data-driven policy optimization. Major trends in the forecast period include increasing adoption of digital broker platforms, rising demand for personalized coverage advisory, growing integration of ai-based plan comparison tools, expansion of remote and online brokerage services, enhanced focus on regulatory compliance support.

The growing awareness of health insurance benefits is expected to drive the growth of the healthcare insurance broker market in the coming years. Health insurance benefits refer to the range of medical services and financial protections provided to insured individuals under a health insurance policy. This rising awareness is largely fueled by extensive government and health organization campaigns aimed at educating people about the importance of coverage, encouraging them to be more informed and proactive in seeking insurance. Healthcare insurance brokers play a key role in helping individuals access these benefits by assisting with plan selection, explaining coverage details, and ensuring that policies align with their medical and financial needs. For example, in June 2024, according to Health Affairs, a US-based peer-reviewed journal, an estimated 25 million people were projected to enroll in nongroup insurance coverage, marking an increase of 6 million compared to 2023. As a result, the growing awareness of health insurance benefits is contributing to the expansion of the healthcare insurance broker market.

Major companies in the healthcare insurance broker market are focusing on developing advanced solutions, such as digital health insurance ecosystem platforms, to improve operational efficiency, customer engagement, and service delivery. A digital health insurance ecosystem platform is a technology-driven system that connects insurers, healthcare providers, brokers, and customers to manage health insurance services online. For instance, in May 2024, Riskbirbal Insurance Brokers Private Limited, an India-based insurance broker company, introduced Wellconnect, a platform that integrates advanced technology, data-driven insights, and personalized care to transform the healthcare and insurance experience. It offers a wide range of features designed to enhance the employee health and insurance journey through an intuitive and efficient digital interface. Key features include simplified policy management, automated task handling, an integrated HR and claims dashboard, and seamless connectivity with existing HRMS systems to streamline onboarding processes.

In June 2024, Alliant Insurance Services Inc., a US-based insurance brokerage and consulting firm, acquired Health Market Solutions LLC for an undisclosed amount. This acquisition aims to strengthen Alliant Insurance Services Inc.’s position in the healthcare insurance brokerage sector and expand its capabilities in delivering customized health benefit solutions to clients across the US. Health Market Solutions LLC is a US-based health insurance agency specializing in healthcare insurance broker services.

Major companies operating in the healthcare insurance broker market are Marsh McLennan, Aon plc, Willis Towers Watson, Arthur J Gallagher & Co, Brown & Brown Inc., Lockton Companies LLC, Alliant Insurance Services Inc., HUB International Limited, Acrisure LLC, USI Insurance Services LLC, NFP Corp, Howden Insurance Brokers Ltd., Edgewood Partners Insurance Center EPIC, Unison Risk Advisors, Cottingham & Butler, CAC Group, INSURICA, M3 Insurance Solutions Inc., Sterling Seacrest Pritchard, Scott Insurance, Houchens Insurance Group, Starkweather & Shepley Insurance Brokerage, Moreton & Company, Christensen Group Insurance, The Loomis Company.

North America was the largest region in the healthcare insurance broker market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the healthcare insurance broker market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the healthcare insurance broker market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The healthcare insurance broker market includes revenues earned by entities by providing services such as policy comparison and advisory services, claims assistance and processing support, underwriting and risk assessment consultation, healthcare provider network guidance, enrollment and onboarding support, plan customization services, and regulatory compliance assistance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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