Digital Signage in Banking and Finance Market Report 2025

The digital signage in the banking and finance market size has grown rapidly in recent years. It will grow from $3.71 billion in 2024 to $4.22 billion in 2025 at a compound annual growth rate (CAGR) of 13.7%. The growth during the historic period can be attributed to rising demand for customer engagement, early adoption by developed economies, decreasing costs of display technology, growing brand visibility requirements, and regulatory support for digital communication.

The digital signage in the banking and finance market size is expected to see rapid growth in the next few years. It will grow to $6.97 billion in 2029 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to increasing demand for real-time content updates, expansion of branch digitization, improvements in customer experience strategies, growing need for centralized digital communication, and heightened focus on operational efficiency. Key trends during the forecast period include advancements in interactive display technology, integration of artificial intelligence and machine learning, innovations in content automation platforms, development of cloud-based digital signage systems, and emphasis on immersive visual experiences.

The growing adoption of digital marketing is expected to drive the growth of the digital signage market in banking and finance going forward. Digital marketing involves using digital channels such as social media, email, and search engines to promote products or services and engage customers. Its rise is fueled by financial institutions prioritizing personalized, real-time customer interactions through digital platforms. Digital signage in banking and finance enhances digital marketing by delivering targeted, real-time content to customers within branches. This dynamic display technology boosts engagement, helping institutions promote services and strengthen brand visibility. For example, in November 2022, Wyzowl, a UK-based video marketing agency, reported that business adoption of video content marketing rose to 91% in 2023, up from 86% in 2022. Thus, increasing digital marketing adoption is propelling the digital signage market in banking and finance.

Leading companies in this market are focusing on strategic partnerships to offer more personalized, data-driven content solutions tailored for financial institutions. A strategic partnership is a collaborative alliance between organizations to combine resources and expertise toward common goals, typically enhancing services, technology, or market reach. For instance, in March 2023, Telecine, a Canada-based media and software company, partnered with YCD Multimedia, a US-based digital signage firm, to launch RAMP Up - a co-branded financial news TV channel for banks. This channel features automatic Bloomberg News updates, integration of bank logos and commercials, ADA-compliant layouts, playlist automation, and customizable content zones designed to deliver fresh, engaging, institution-branded content that informs and retains branch customers. The solution reduces the workload on in-house marketing teams by streamlining content delivery with minimal manual effort.

In February 2022, Creative Realities Inc., a US-based digital signage and marketing technology company, merged with Reflect Systems Inc. for an undisclosed amount. Through this merger, Creative Realities aims to become North America’s largest end-to-end digital signage provider by acquiring Reflect, thereby enhancing its SaaS, AdTech, and interactive offerings across sectors such as retail, healthcare, banking, and corporate communications. Reflect Systems Inc. is a US-based provider of digital signage technology for financial services.

Major players in the digital signage in banking and finance market are Samsung Electronics Co. Ltd., LG Electronics Inc., Intel Corporation, Cisco Systems Inc., NEC Corporation, The Element Group Inc., STRATACACHE Inc., Scala Inc., ScreenCloud, Broadsign International LLC, BrightSign LLC, Allsee Technologies Ltd., Visix Inc., Omnivex Corporation, YCD Multimedia Ltd., SpinetiX SA, Skykit LLC, The MediaTile Company, Wallboard Display LLC, Arreya Digital Signage Suite LLC, MetroClick Inc., RMG Enterprise Solutions Inc.

North America was the largest region in the digital signage in the banking and finance market in 2024. The regions covered in digital signage in the banking and finance report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the digital signage in the banking and finance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

Digital signage in the banking and finance sector refers to the use of digital displays to convey information, promote services, and enhance the customer experience within bank branches and financial institutions. These screens show real-time data such as interest rates, stock market updates, currency exchange rates, service wait times, promotional content, and educational materials. Digital signage helps modernize the banking environment, streamline communication, reduce perceived wait times, and promote cross-selling of financial products and services.

The main types of digital signage in banking and finance include digital notice boards, digital standees, bank lobby displays, kiosks, bank window displays, media walls, and others. Digital notice boards in banks present real-time static or dynamic information such as interest rates and service updates, ensuring customers receive accurate and current details at branch locations. These systems comprise various components such as hardware, software, and services, and employ technologies including liquid crystal display (LCD), light-emitting diode (LED), organic light-emitting diode (OLED), and projection. They can be located both inside and outside branches. Applications include customer engagement, internal communication, branding and marketing, queue management, and more.

The digital signage in banking and finance market research report is one of a series of new reports that provides digital signage in banking and finance market statistics, including the digital signage in banking and finance industry global market size, regional shares, competitors with the digital signage in banking and finance market share, detailed digital signage in banking and finance market segments, market trends, opportunities, and any further data you may need to thrive in the digital signage in banking and finance industry. This digital signage in banking and finance market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital signage in the banking and finance market consists of revenues earned by entities by providing services such as content management, digital display installation, software integration, real-time data feeds, remote monitoring, maintenance, interactive kiosks, and customer analytics solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital signage in the banking and finance market also includes sales of commercial-grade displays, media players, sensors, projectors, interactive kiosks, video walls, content management systems (CMS), touchscreens, mounting hardware, and content creation tools. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.