Contactless EMV Cards Market Report 2025

The contactless Europay, MasterCard, and Visa (EMV) card market size has grown rapidly in recent years. It will grow from $23.25 billion in 2024 to $26.48 billion in 2025 at a compound annual growth rate (CAGR) of 13.9%. The growth during the historic period can be attributed to the rising demand for secure payment methods, an increase in card-based transactions, wider adoption of EMV standards, growing consumer preference for convenience, and expanding financial inclusion efforts.

The contactless Europay, MasterCard, and Visa (EMV) card market size is expected to see rapid growth in the next few years. It will grow to $44.04 billion in 2029 at a compound annual growth rate (CAGR) of 13.6%. In the forecast period, growth is expected to be driven by a heightened focus on contactless payments following the pandemic, increased deployment of digital wallets, government mandates promoting cashless economies, expansion of fintech ecosystems, and a growing urban population. Key trends anticipated include advancements in near field communication (NFC) chip technology, innovations in biometric EMV cards (Europay, MasterCard, and Visa), progress in dual-interface card technology, enhancements in secure authentication features, and greater integration with mobile payment platforms.

The growing demand for contactless payments is expected to drive the expansion of the contactless Europay, MasterCard, and Visa (EMV) cards market in the future. Contactless payments involve quick and secure transactions made by tapping a card or smart device near a compatible terminal, eliminating the need for physical contact or PIN entry. This increase is fueled by consumers seeking faster, more convenient transactions that reduce checkout times and limit physical interaction. Contactless EMV cards cater to this demand by enabling secure tap-and-go payments, enhancing speed and convenience at the point of sale. For example, in January 2025, the European Central Bank reported that contactless card payments at physical point-of-sale terminals in Germany rose by 13.2% in the first half of 2024, reaching $29.83 billion (€25.8 billion) compared to the same period in 2023. Thus, the rising preference for contactless payments is boosting the growth of the contactless EMV cards market.

Key players in the contactless Europay, MasterCard, and Visa (EMV) cards market are focusing on developing advanced technologies such as contactless EMV open payment systems to improve transaction speed, user convenience, and seamless integration with public transport and retail networks. A contactless EMV open payment system is a secure, interoperable payment method that allows users to make real-time tap-and-go transactions using EMV-compliant cards or devices across various public and commercial platforms. For instance, in July 2024, Conduent Transportation, a US-based provider of automated and analytics-driven transportation solutions, introduced an EMV contactless open payment system on Venice’s public transportation network operated by Azienda Veneziana della Mobilità (AVM). This system allows passengers to pay fares using contactless credit and debit cards as well as NFC-enabled devices such as smartphones and smartwatches with digital wallets. It supports multiple transport modes including water buses, ferries, speedboats, motorboats, buses, trams, and people movers, with over 2,200 validators installed network-wide. The system accepts various ticket types, such as Venezia Unica cards and electronic tickets, and automatically calculates the best fare for users.

In June 2025, TOPPAN Holdings Inc., a Japan-based provider of secure smart cards and digital ID solutions, acquired dzcard Group for an undisclosed sum. This acquisition aims to significantly broaden TOPPAN Security’s footprint and capabilities in the Asia-Pacific region, reinforcing its leadership in the Asian payment card market. It also enhances TOPPAN’s ability to deliver localized, secure physical and digital payment solutions in emerging and high-growth markets. dzcard Group, based in Thailand, specializes in manufacturing and personalizing smart cards, including contactless EMV cards, along with related digital solutions.

Major players in the contactless EMV cards market are Wells Fargo & Company, American Express Company, Capital One Financial Corporation, Barclays Public Limited Company, Visa Inc., Mastercard Incorporated, Discover Financial Services, Toppan ID Solutions Corporation, Giesecke+Devrient GmbH, IDEMIA Identity & Security France SAS, HID Global Corporation, Entrust Corporation, CPI Card Group Inc., Matica Technologies AG, Perfect Plastic Printing Corporation, Watchdata Technologies Ltd., Advanced Card Systems Limited, Multos International Pte. Ltd., China UnionPay Co. Ltd., Tag Systems S.A., and CardLogix Corporation.

North America was the largest region in the contactless EMV cards market in 2024. The regions covered in contactless EMV cards report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the contactless EMV cards market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

Contactless Europay, MasterCard, and Visa (EMV) cards integrate secure EMV chip technology with near field communication (NFC), allowing users to make payments by simply tapping or waving the card near a compatible terminal without inserting or swiping it. This improves transaction speed and delivers a convenient, seamless payment experience, while ensuring robust security through dynamic data encryption and authentication to prevent fraud.

The primary types of contactless Europay, MasterCard, and Visa (EMV) cards include dual-interface cards, contactless cards, and contact cards. Dual-interface cards are smart cards that support both contact and contactless transactions, allowing users to either insert the card into a reader or tap it on a terminal for secure and convenient use. These include various card types such as credit, debit, and prepaid cards, and employ technologies such as NFC, radio frequency identification (RFID), among others. They are used in sectors such as healthcare, government-issued identification (e-passports), retail, and more, serving a wide range of end users including financial institutions, retailers, governments, and service providers.

The contactless Europay, MasterCard, and Visa (EMV) cards market research report is one of a series of new reports that provides contactless EMV cards market statistics, including contactless EMV cards industry global market size, regional shares, competitors with a contactless EMV cards market share, detailed contactless EMV cards market segments, market trends and opportunities, and any further data you may need to thrive in the contactless EMV cards industry. This contactless EMV cards market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The contactless EMV cards market consists of revenues earned by entities by providing services such as contactless payments, secure transactions, multi-currency support, and online and mobile payments. The market value includes the value of related goods sold by the service provider or included within the service offering. The contactless EMV cards market also includes sales of products, including transit cards, wearable payment devices, co-branded cards, corporate expense cards, and government benefit cards. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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