Charity Fundraising Platform Market Report 2025

The charity fundraising platform market size has grown rapidly in recent years. It will grow from $6.76 billion in 2024 to $7.7 billion in 2025 at a compound annual growth rate (CAGR) of 13.8%. The growth during the historic period is attributed to the increase in online donations, the rise of social media, heightened corporate social responsibility, the expansion of crowdfunding models, and the growing ease of digital transactions.

The charity fundraising platform market size is expected to see rapid growth in the next few years. It will grow to $12.75 billion in 2029 at a compound annual growth rate (CAGR) of 13.5%. The growth in the forecast period is expected to be driven by rising demand for data-driven donor insights, greater adoption of artificial intelligence and machine learning, expansion into emerging markets, the emergence of subscription-based giving, and stronger regulatory focus on transparency and impact reporting. Key trends anticipated include advancements in AI-powered donor analytics, innovations in blockchain-based donation tracking, improvements in mobile-first and contactless payment platforms, incorporation of remote engagement tools such as livestreams and virtual events, and the development of hybrid fundraising models combining online and offline approaches.

The growing adoption of peer-to-peer fundraising is expected to drive the expansion of the charity fundraising platform market in the coming years. Peer-to-peer fundraising involves individuals raising funds on behalf of nonprofit organizations by engaging their networks through social media, events, or digital campaign tools. This growth is fueled by an increase in socially driven participation, where people are more motivated to support causes shared by friends, family, or influencers, based on trust and emotional connections formed in digital environments. Charity fundraising platforms facilitate peer-to-peer fundraising by providing tools for campaign creation, donor engagement analytics, and social media integration, making these efforts more scalable and accessible. For example, in 2024, PeerToPeerForum, a US-based platform for peer fundraising insights, reported that America’s Top 30 peer-to-peer fundraising programs collectively grew by 3%, marking the third consecutive year of post-pandemic growth. The Heart Walk raised $110 million, 18 programs experienced growth, Velosano doubled its revenue to $14.5 million through major gifts, the Walk to End Alzheimer’s increased participation by 16,000, and the T1D walk saw a 20% rise in turnout. Thus, the increasing use of peer-to-peer fundraising is contributing significantly to the growth of the charity fundraising platform market.

Leading companies in the charity fundraising platform market are focusing on creating innovative tools such as peer-to-peer texting solutions to enhance supporter outreach and boost fundraising effectiveness. Peer-to-peer texting technology allows nonprofits to send personalized, two-way SMS messages to supporters, enabling real-time conversations and relationship-building on a large scale. For instance, in July 2025, Wiland Inc., a US-based marketing intelligence company, introduced its Peer-to-Peer Texting Solution. This tool helps nonprofits communicate directly with donors via customized SMS messages, improving engagement and fundraising response rates. It also provides real-time analytics to optimize messaging strategies and monitor campaign outcomes. Integrated with Wiland’s data intelligence services, the solution assists nonprofits in targeting the right audiences and is designed to maximize fundraising results during critical moments such as giving days and disaster relief campaigns.

In January 2022, GoFundMe, a US-based crowdfunding platform, acquired Classy for an undisclosed amount. Through this acquisition, GoFundMe sought to expand beyond individual fundraising by incorporating Classy’s enterprise-level fundraising tools. This integration empowers nonprofits with advanced donation management, donor engagement, and campaign optimization features within a single platform. Classy is a US-based fundraising platform tailored specifically for nonprofit organizations.

Major players in the charity fundraising platform market are Tencent Holdings Limited, Waterdrop Inc., GoFundMe Inc., OneCause Inc., Keeto, Neon One LLC, Bloomerang LLC, JustGiving Foundation, Crowdfunder Ltd, Qgiv Inc., Rebel Idealist LLC (Donorbox), One Drop Foundation, Charities Aid Foundation, BIS Global Inc., Creative Science Inc. (Donately), RallyUp LLC, CauseVox Inc., Mightycause Inc., Fundly LLC, and GACI Global Inc.

North America was the largest region in the charity fundraising platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in charity fundraising platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the charity fundraising platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The swift increase in U.S. tariffs and the ensuing trade tensions in spring 2025 are significantly affecting the social services market by increasing costs for essential goods, assistive devices, and digital infrastructure - critical components often imported from tariff-affected regions. Providers of healthcare, elderly care, and community support services now face squeezed budgets, as many government contracts and funding arrangements limit their ability to pass on higher costs. The uncertainty has also delayed investments in digital transformation and telehealth platforms, hindering efforts to expand service accessibility and efficiency. To adapt, organizations are prioritizing local sourcing, forming collaborative purchasing agreements to reduce costs, and embracing low-cost digital solutions to maintain service delivery amid fiscal pressures.

Charity fundraising platforms are digital tools designed to assist nonprofit organizations, individuals, and communities in collecting funds via online channels. These platforms help simplify fundraising processes, broaden reach through social media and digital marketing, and provide real-time tracking of donations to enhance the impact of charitable efforts.

The primary categories of charity fundraising platforms include crowdfunding, peer-to-peer fundraising, event fundraising, donation management, and others. Crowdfunding platforms enable individuals, organizations, or businesses to gather money from many people, usually through small contributions, to support a cause, project, or venture. These platforms employ technologies such as mobile apps, web-based interfaces, social media integration, blockchain, artificial intelligence, and data analytics tools. They are available in different deployment models, including cloud-based and on-premises solutions. These platforms serve various purposes, including social networking, electronic commerce, consumption scenes, content sharing, and critical illness fundraising, with major users being nonprofits, NGOs, educational institutions, and religious groups.

The charity fundraising platform market research report is one of a series of new reports that provides charity fundraising platform market statistics, including the charity fundraising platform industry global market size, regional shares, competitors with the charity fundraising platform market share, detailed charity fundraising platform market segments, market trends, and opportunities, and any further data you may need to thrive in the charity fundraising platform industry. This charity fundraising platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The charity fundraising platform market consists of revenues earned by entities by providing services such as online donation processing, auction-based fundraising support, security services, analytics, and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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