Brokerage Self-Operated App Market Report 2026

The brokerage self-operated app market size has grown rapidly in recent years. It will grow from $10.47 billion in 2025 to $11.8 billion in 2026 at a compound annual growth rate (CAGR) of 12.7%. The growth in the historic period can be attributed to growth in retail investor participation, expansion of online trading infrastructure, increasing internet and smartphone penetration, rising popularity of discount brokerage models, growing demand for transparent trading platforms.

The brokerage self-operated app market size is expected to see rapid growth in the next few years. It will grow to $18.87 billion in 2030 at a compound annual growth rate (CAGR) of 12.5%. The growth in the forecast period can be attributed to increasing adoption of algorithmic trading tools, rising demand from millennial and gen z investors, expansion of multi-asset trading platforms, growing focus on cybersecurity and data privacy, increasing integration of blockchain-based trading features. Major trends in the forecast period include increasing adoption of mobile-first trading platforms, rising integration of ai-based trading analytics, growing demand for real-time market access, expansion of self-directed investment tools, enhanced focus on user experience and personalization.

The rising popularity of online trading is expected to drive the growth of the brokerage self-operated app market going forward. Online trading involves buying and selling financial assets through internet-based platforms offered by brokerage firms. The growth in online trading is fueled by widespread smartphone adoption and internet accessibility, allowing more individuals to participate in financial markets conveniently. Brokerage self-operated apps support online trading by enabling investors to place orders, monitor portfolios, and analyze market trends in real time without relying on intermediaries. For instance, in May 2025, according to the Financial Conduct Authority (FCA), a UK-based financial regulator, in May 2024, 3% of adults - equivalent to 1.6 million people - used a trading app, with usage higher among men (5%) than women (1%), and nearly half (47%) of users aged 18-34 compared to 18% aged 55 and above. Therefore, the increasing popularity of online trading is driving the growth of the brokerage self-operated app market.

Leading firms in the brokerage self-operated app market are prioritizing user-centric platforms and advanced tools to facilitate seamless, strategy-based trading. One such tool is the strategy builder, which enables users to create, back-test, and deploy customized trading strategies without coding skills. Strategy builders provide a no-code or low-code interface that lets users design and implement personalized trading approaches using predefined parameters. For instance, in June 2025, Firstock Broking Pvt. Ltd., an India-based brokerage firm, launched a completely redesigned trading and investment platform along with a refreshed corporate identity to enhance user experience, simplify navigation, and reflect its modern digital-first vision. The platform features a user-friendly interface with advanced tools such as a strategy builder, basket orders, and comprehensive futures and options tracking, combined with transparent and competitive brokerage fees. It aims to make investing accessible for both beginners and professional traders via web and mobile access across India.

In July 2025, RAKBANK, a UAE-based cryptocurrency brokerage provider through its mobile banking app, partnered with Austria’s Bitpanda GmbH to offer crypto trading services to retail customers. This collaboration seeks to deliver a seamless, fully regulated in-app crypto brokerage experience, enabling UAE retail clients to trade cryptocurrencies directly using their bank accounts in AED. Bitpanda GmbH is an Austria-based fintech company that provides a self-operated mobile app for brokerage services.

Major companies operating in the brokerage self-operated app market are The Charles Schwab Corporation, Rakuten Trade Sdn. Bhd., Ally Invest Securities LLC, Fidelity Investments LLC, The Vanguard Group Inc., Interactive Brokers LLC, Robinhood Markets Inc., Questrade Inc., IG Group Holdings Plc, Merrill Edge, Saxo Bank A/S, Angel One Limited, CMC Markets Plc, Webull Financial LLC, Zerodha Broking Limited, Stash Financial Inc., Upstox, Fyers Securities Pvt. Ltd., Firstrade Securities Inc., TradeZero America Inc., Moomoo Inc., SoFi Securities LLC.

North America was the largest region in the brokerage self-operated app market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the brokerage self-operated app market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the brokerage self-operated app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The brokerage self-operated app market includes revenues earned by providing services such as real-time market data access, mobile and web-based access, and equity trading services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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