Brokerage Self-Operated App Market Report 2025

The brokerage self-operated app market size has grown rapidly in recent years. It will grow from $9.55 billion in 2024 to $10.77 billion in 2025 at a compound annual growth rate (CAGR) of 12.8%. The growth during the historic period can be attributed to the increasing penetration of smartphones among retail investors, greater awareness of personal financial planning, a rising number of tech-savvy millennial investors, wider availability of low-cost trading platforms, and growing demand for real-time access to financial markets.

The brokerage self-operated app market size is expected to see rapid growth in the next few years. It will grow to $17.27 billion in 2029 at a compound annual growth rate (CAGR) of 12.5%. In the forecast period, growth is expected to be driven by an increased focus on self-directed investment behavior, expansion of commission-free trading models, growing need for commission-free trading services, emphasis on user-friendly and intuitive app interfaces, and rising adoption of decentralized finance tools. Key trends during this period include advancements in AI-driven investment algorithms, innovations in robo-advisory platforms, integration of multi-asset trading within single apps, improvements in biometric security features, and innovations in real-time portfolio tracking.

The growing popularity of online trading is expected to drive the expansion of the brokerage self-operated app market. Online trading involves buying and selling financial assets via internet-based platforms offered by brokerage firms. This activity is increasing due to widespread smartphone penetration and improved internet access, enabling more people to easily engage with financial markets. Brokerage self-operated apps support online trading by allowing investors to place orders, track portfolios, and analyze market trends in real time without intermediaries. For example, in October 2023, FinTech Global Incorporated, a Japan-based document preparation services company, reported that approximately 130 million people worldwide used stock trading apps in 2022 - a 15.5% increase over the previous year. Hence, the rising popularity of online trading is propelling growth in the brokerage self-operated app market.

Leading firms in the brokerage self-operated app market are prioritizing user-centric platforms and advanced tools to facilitate seamless, strategy-based trading. One such tool is the strategy builder, which enables users to create, back-test, and deploy customized trading strategies without coding skills. Strategy builders provide a no-code or low-code interface that lets users design and implement personalized trading approaches using predefined parameters. For instance, in June 2025, Firstock Broking Pvt. Ltd., an India-based brokerage firm, launched a completely redesigned trading and investment platform along with a refreshed corporate identity to enhance user experience, simplify navigation, and reflect its modern digital-first vision. The platform features a user-friendly interface with advanced tools such as a strategy builder, basket orders, and comprehensive futures and options tracking, combined with transparent and competitive brokerage fees. It aims to make investing accessible for both beginners and professional traders via web and mobile access across India.

In July 2025, RAKBANK, a UAE-based cryptocurrency brokerage provider through its mobile banking app, partnered with Austria’s Bitpanda GmbH to offer crypto trading services to retail customers. This collaboration seeks to deliver a seamless, fully regulated in-app crypto brokerage experience, enabling UAE retail clients to trade cryptocurrencies directly using their bank accounts in AED. Bitpanda GmbH is an Austria-based fintech company that provides a self-operated mobile app for brokerage services.

Major players in the brokerage self-operated app market are The Charles Schwab Corporation, Rakuten Trade Sdn. Bhd., Ally Invest Securities LLC, Fidelity Investments LLC, The Vanguard Group Inc., Interactive Brokers LLC, Robinhood Markets Inc., Questrade Inc., IG Group Holdings Plc, Merrill Edge, Saxo Bank A/S, Angel One Limited, CMC Markets Plc, Webull Financial LLC, Zerodha Broking Limited, Stash Financial Inc., Upstox, Fyers Securities Pvt. Ltd., Firstrade Securities Inc., TradeZero America Inc., Moomoo Inc., SoFi Securities LLC.

North America was the largest region in the brokerage self-operated app market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in brokerage self-operated app report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the brokerage self-operated app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s recommendations and conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

A brokerage self-operated app is a digital trading platform that allows individual and institutional investors to independently manage and execute financial transactions without the need for traditional intermediaries. These apps are popular in modern investment strategies because they improve accessibility, lower transaction costs, and give users direct control over their financial decisions.

The main categories of brokerage self-operated apps include cloud-based and on-premises solutions. Cloud-based apps are software or services delivered and accessed via the internet from remote servers. These platforms come in various forms such as mobile apps, web-based applications, and desktop applications, offering features such as real-time market data, advanced trading tools and analytics, portfolio management, educational resources, customer support, and community forums. They serve a diverse user base including retail investors, institutional investors, high-net-worth individuals (HNWIs), and millennial and Gen Z investors. Common applications include stock trading, forex trading, commodities trading, cryptocurrency trading, and more.

The brokerage self-operated app market research report is one of a series of new reports that provides brokerage self-operated app market statistics, including the brokerage self-operated app industry's global market size, regional shares, competitors with the brokerage self-operated app market share, detailed brokerage self-operated app market segments, market trends and opportunities, and any further data you may need to thrive in the brokerage self-operated app market. This brokerage self-operated app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The brokerage self-operated app market includes revenues earned by providing services such as real-time market data access, mobile and web-based access, and equity trading services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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