Vegan Food Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The vegan food market attained a value of USD 27.07 Billion in 2024. The market is expected to grow at a CAGR of 10.10% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 70.85 Billion.

The growing consumer prioritization of health is complementing the vegan food market expansion with high demand for plant-based foods free from cholesterol, hormones, and antibiotics. Major brands are offering products with clean ingredients and high protein. For instance, in July 2024, Ferrero launched the new vegan version of its Nutella spread by replacing milk with plant-based ingredients. This focus on health is supporting the growth in dairy alternatives and meat substitutes, mainly appealing especially to millennials and Generation Z individuals, who actively seek wellness-oriented diets.

Widespread retail presence is vital for the vegan food market growth. Supermarkets are expanding vegan aisles by launching private label products that cater to plant-based consumers. This strategy not only meets growing demand for ethical and health-conscious food choices but also allows retailers to offer affordable, exclusive alternatives to branded items. Foodservice chains are increasingly including plant-based options, making vegan food accessible to mass consumers. In January 2025, Starbucks launched its globally inspired winter menu featuring a Brown Sugar Oatmilk Cortado and a vegan Spicy Falafel Pocket. Moreover, online platforms are also boosting availability, with thriving specialty vegan marketplaces and direct-to-consumer brands.

The vegan food industry is attracting increasing venture capital and private equity funding to expand production. Investment is enabling scaling, innovation, and market entry for supporting startups and established firms. Funding growth also lowers production costs, enhances marketing, and expands distribution. In May 2025, High Time Foods invested USD 1.2 million in a funding round to develop non‑refrigerated, shelf‑stable plant‑based proteins for supporting wider distribution and food tech innovation. This financial momentum is signalling the confidence in the market’s profitability and long-term potential, encouraging more players to enter the vegan space.

Key Trends and Recent Developments

April 2025

Vegan Food Group partnered with Eat Just under an EUR 13 million agreement to produce Just Egg, a mung bean-based plant egg, in Europe. This helped the group to fund automated production lines at its Lüneburg and United Kingdom/Germany facilities while gaining exclusive manufacturing and distribution rights across British and European Union markets.

April 2025

United Kingdom-based vegan meat brand THIS unveiled its Super Superfood line, including Super Block and Marinated Pieces. Made with whole-food ingredients, these high-protein, high-fiber products cater to the growing consumer demand for cleaner, more nutritious plant-based alternatives within the evolving vegan food market.

February 2025

SOCIAL partnered with Veganuary to offer a limitedtime vegan menu across India in outlets, such as Mumbai, Delhi NCR, Bangalore, Kolkata, Chandigarh, Indore, Dehradun, and Pune. This menu features innovative, plant-based dishes including vegan meatballs.

July 2024

Spice Grill Flame introduced a new vegan menu featuring two categories, including 100% plant-based protein and a fully vegan range for retaining their signature bold flavours. Available at select outlets, this launch caters to health-conscious consumers seeking nutritious, flavourful, plant-based Indian and Chinese dishes.

Environmental Sustainability

The influx of sustainability concerns is driving the vegan food market to offer lower carbon footprints and water usage. As per industry reports, the livestock sector produced 12% of global greenhouse gas emissions as of March 2024. Consumers, especially in Europe and North America, prefer brands committed to eco-friendly sourcing and packaging. This trend also aligns with global climate goals, encouraging more governments and corporations to support vegan food production and consumption.

Product Innovation and Taste Improvement

Rapid advancements in food technology for significantly enhancing the taste and texture are impacting the vegan food market outlook. Using plant-based ingredients, companies are replicating meat and dairy flavours more realistically. Continuous research and development investments are also key to differentiation, with startups and established players releasing novel products, such as plant-based seafood and eggs. In April 2025, Swiss startup Catchfree has secured CHF 1.2 million in funding to scale production of its plant-based seafood alternatives, fuelling excitement and consumer loyalty.

Growing Millennial and Gen Z Influence

Younger generations are largely contributing to the vegan food market due to animal welfare, climate action, and health. Supporting with an instance, in January 2024, Kellogg introduced its new vegan cereal to specially cater to Generation Z snackers. Social media is amplifying awareness, with influencers promoting vegan lifestyles and products. Brands are also targeting these cohorts through digital campaigns and sustainable branding, aligning with their preferences for transparency and activism.

Digital Engagement and E-Commerce Growth

Online platforms are driving the vegan food market development by accelerating sales and boosting awareness. E-commerce is allowing improved access to niche products and brands unavailable in physical stores. Highlighting this trend, in July 2024, plant-based brand Plantaway introduced its new chicken alternative, available on its website. Subscription boxes, influencer collaborations, and targeted ads are enhancing personalized shopping experiences. Digital engagement is also fostering community-building, education, and recipe sharing, strengthening consumer loyalty and market expansion.

Allergen-Friendly and Specialized Products

The demand for allergen-free foods, including gluten-free and nut-free options, is benefitting the vegan food market. As per industry reports, nearly 1 in 133 people across the United States were affected by celiac disease as of April 2025. Several brands are offering products that cater to allergies and dietary restrictions, broadening the consumer base. This inclusivity is aligning with the rising food sensitivities and personalized nutrition trends.

Vegan Food Industry Segmentation

The report titled “Vegan Food Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Dairy Alternatives
• Milk
• Cheese
• Yoghurt
• Dessert
• Others
• Meat Substitutes
• Tofu
• Textured Vegetable Protein (TVP)
• Seiten
• Quorn
• Others
• Egg Alternative
• Vegan Bakery
• Confectionery
• Plant-Based Snacks
• Others

Key Insight: The dairy alternatives segment is a major contributor of the vegan food market. Milk substitutes, such as oat, almond, and soy milk have become household staples globally. Vegan cheese, including mozzarella and cheddar alternatives, from companies are gaining popularity for cooking and snacking. To serve these applications, in January 2025, Brooklyn-based brand RIND introduced ALPINE SVVISS, its new cashew-based artisan vegan cheese. Plant-based yogurts are catering to health-conscious consumers seeking probiotics without dairy. Vegan desserts are offering indulgent yet ethical options. This diverse segment continues to innovate, appealing to lactose-intolerant and eco-aware consumers globally.

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online

Key Insight: Supermarkets and hypermarkets are leading the vegan food market growth by offering wide product variety, accessibility, and competitive pricing. Major retail chains are dedicating significant shelf space to plant-based options including dairy alternatives, meat substitutes, and ready-to-eat meals. In May 2024, well-known retailer Walmart launched an assortment of new plant-based products, such as boxed mac and cheese and oat milk ice cream. These outlets also allow consumers to physically inspect products and compare brands. With extensive reach and frequent footfall, supermarkets and hypermarkets remain the most influential channel driving vegan food adoption globally.

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Key Insight: North America dominates the vegan food market, driven by increasing health awareness, ethical consumerism, and strong product innovation. For instance, in May 2025, Lindt & Sprüngli unveiled its LINDOR Vegan Truffles across Canada for catering to the surging demand for indulgent and plant-based chocolate alternatives. The United States hosts major players, whose products are widely available in retail and foodservice sectors. Government support for sustainable food systems and the growing flexitarian population is boosting the market demand. Rapid advances in food technology, such as lab-grown meat alternatives are helping to mimic the taste and texture of animal products. The presence of established distribution channels is further driving vegan food consumption in North America.

Vegan Food Market Share

Meat Substitutes & Egg Alternatives to Garner Substantial Demand

The meat substitutes segment in the vegan food market includes tofu, textured vegetable protein (TVP), seitan, Quorn, and others. Tofu remains a staple due to its versatility and high protein content, widely used in Asian and Western cuisines. TVP is favoured for its meat-like texture and affordability, often found in processed foods, such as plant-based burgers. Seitan, made from wheat gluten, offers a chewy, meat-like experience popular in gourmet vegan dishes. Quorn, a mycoprotein-based brand, provides innovative alternatives such as nuggets and fillets, appealing to flexitarians. Together, these products are largely catering to diverse consumer preferences for sustainable, protein-rich meat alternatives.

Egg alternatives are an emerging segment of the vegan food industry due to rising penetration in baking, cooking, and processed foods. Liquid egg replacers made of mung bean, chickpea, and potato proteins to powdered mixes have grown suitable for commercial baking. In April 2025, Corbion introduced its innovative egg replacers, Vantage™ 12E and Vantage™ 11E to empower bakeries. The segment appeals to vegans and those with egg allergies, offering cholesterol-free, sustainable options. Ongoing innovation and increasing availability in grocery and foodservice channels are further expanding consumer acceptance and market presence.

Vegan Food Sales to Expand through Specialty Stores & Online

Specialty stores, such as health food shops, organic markets, and vegan-only outlets, are gaining traction in the vegan food market as they cater to niche consumer bases seeking premium and ethically certified products. These stores stock organic, gluten-free, and allergen-conscious items, appealing to health-focused or ethically motivated buyers. Brands, such as Whole Foods Market and Planet Organic are offering curated vegan selections, including artisanal cheese alternatives, plant-based supplements, and superfoods. This segment further remains important for brand-building and education.

The online segment is swiftly growing in the vegan food market. Several e-commerce platforms and brand-specific websites are allowing consumers to access a broader range of vegan products, especially in areas lacking physical stores. Driven by these factors, in May 2025, Kameda LT Foods introduced Krispy Hopu, its new vegan and gluten-free snack available on e-commerce platforms. Subscription boxes and direct-to-consumer models have also become popular, offering convenience and discovery of new brands. Online retail is supporting small and emerging vegan startups in reaching global audiences.

Vegan Food Market Regional Analysis

Europe & Asia Pacific to Witness Significant Vegan Food Consumption

Europe vegan food market is largely bolstered by the presence of a well-established regulatory framework that promotes sustainability, animal welfare, and healthier diets. The United Kingdom, Germany, and the Netherlands are witnessing a sharp rise in plant-based consumption. With European consumers increasingly motivated by environmental concerns, plant-based innovation is picking pace with new dairy-free and meat-alternative products. Catering to this trend, in June 2025, Redefine Meat launched its latest range of plant-based meat alternatives by rolling out new burger and beef mince across retail stores in the Netherlands, Germany, and France.

Asia Pacific is an emerging revenue hub in the vegan food market, experiencing rapid growth due to rising health consciousness, lactose intolerance rates, and evolving dietary patterns. China, Japan, and India are recording growing interest in plant-based diets. Innovative startups are gaining traction with localized meat alternatives. While traditional Asian diets already include many plant-based foods, the market is witnessing a shift toward Western-style vegan products. The increasing investments and urbanization are also positioning Asia Pacific as a major future driver.

Competitive Landscape

Vegan food market players are adopting strategies that focus heavily on product innovation to meet the consumer expectations. These firms are developing plant-based alternatives that closely replicate the taste, texture, and nutritional value of animal-derived foods. This includes innovations in meat substitutes, dairy-free cheeses, and egg replacements through advanced food technologies to improve product quality and appeal. Vegan brands are emphasizing health benefits, ethical considerations, and environmental sustainability to attract not only vegans but also flexitarians and health-conscious consumers.

Sustainability is a key initiative for many players working on eco-friendly sourcing and production practices that reduce carbon footprints and animal cruelty. This commitment is resonating strongly with environmentally conscious customers, helping brands differentiate themselves in a crowded market. To reach more consumers, companies are expanding their distribution networks by partnering with mainstream grocery chains, restaurants, and e-commerce platforms. Making vegan products more accessible is also encouraging wider trial and adoption. Additionally, competitive pricing and promotions are helping to lower the cost barrier compared to traditional animal products.

Danone S.A.

Founded in 1919, Danone S.A. is headquartered in Paris, France and offers a diverse range of food and beverage products, including plant-based alternatives via its Alpro and Silk brands. The company’s portfolio includes non-dairy milk, yogurt, and desserts, with a strong focus on health and sustainability.

Daiya Foods Inc.

Daiya Foods Inc., founded in 2008 and headquartered in Burnaby, Canada, specializes in dairy-free products, such as plant-based cheese, yogurt, dressings, and frozen meals. Known for its allergen-friendly ingredients, the brand caters to vegan and lactose-intolerant consumers seeking convenient, flavourful alternatives to traditional dairy.

Ripple Foods PBC

Founded in 2014 and headquartered in Emeryville, the United States, Ripple Foods PBC focuses on plant-based dairy alternatives made primarily from yellow peas. Ripple’s product range includes milk, protein shakes, and creamers, known for their creamy texture, high protein content, and commitment to environmental sustainability.

Impossible Foods Inc.

Impossible Foods Inc., founded in 2011 and headquartered in Redwood City, the United States., is known for its meat alternatives made from plants, including the popular Impossible Burger. The company’s offerings aim to replicate the flavour and texture of meat while reducing environmental impact and supporting animal welfare.

Other players in the vegan food market are Beyond Meat, Inc., Amy's Kitchen, Inc., Tofutti Brands, Inc., Earth’s Own Food Company Inc., Conagra, Inc., The Hain Celestial Group, Inc., Schouten Europe B.V., and Greenleaf Foods, SPC, among others.

Key Features of the Vegan Food Market Report

• In-depth quantitative analysis of global vegan food market size and growth.
• Comprehensive segmentation by product type, distribution channel, and region.
• Market trends and consumer behaviour insights shaping industry developments.
• Competitive landscape with key players’ strategies, profiles, and market share.
• Forecasts up to 2034 highlighting future growth opportunities and risks.
• Data-driven insights to support investment, expansion, and strategic planning decisions.

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