Road Safety Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

The global road safety market attained a value of about USD 3.63 Billion in 2024. The road safety market is further expected to grow in the forecast period of 2025-2034 at a CAGR of nearly 9.00% to reach a value of around USD 8.59 Billion by 2034. The road safety market is primarily being driven by the rising number of road accidents resulting in an increasing demand for road safety measures.

Key Trends and Developments

The road safety market is growing, driven by increased demand for advanced driver assistance systems (ADAS), connected and autonomous vehicles (CAVs), smart traffic management systems, and technologies focused on pedestrian and cyclist safety.

February 2025

Ride-hailing firm Lyft revealed plans to launch a fleet of robotaxis in Dallas by 2026, using Intel's Mobileye self-driving technology. In collaboration with Japanese conglomerate Marubeni for fleet operations, Lyft intended to extend this autonomous service to other markets in the future.

February 2025

DeepSeek's cost-effective AI model has been integrated into electric vehicles from Geely and BYD, enhancing their connected car and self-driving technologies. This partnership strengthens the automakers' positions in the competitive EV market, with Geely also aiming to improve AI-driven features in its future smart connected cars.

February 2025

Kazakhstan introduced the 'Qorgau' smart policing system, transforming traffic management through advanced technologies. Since its implementation, the system boosted traffic fine compliance from 50.5% in 2017 to 88.1% in 2023, showcasing the positive effects of digital transformation on public safety and traffic efficiency.

October 2024

The Partnership for Analytics Research in Traffic Safety (PARTS) published a report showing substantial growth in the deployment of ADAS in U.S. passenger vehicles. By the 2023 model year, 10 out of 14 ADAS features had achieved over 50% market penetration, with five features surpassing 90%, highlighting the swift adoption of these safety technologies.

Advanced Driver Assistance Systems (ADAS) is Fuelling the Road Safety Market Opportunities

ADAS is a pivotal factor in the expansion of the road safety market, offering real-time alerts and automated assistance to enhance driver safety. Features such as lane-keeping assist, adaptive cruise control, and emergency braking prevent accidents. In February 2025, Hesai Technology deepened its partnership with BYD, supplying lidar for over 10 new models expected to enter mass production in 2025. The market for lidar saw remarkable growth, with Hesai delivering over 100,000 units in December 2024 and targeting 2 million in 2025.

Connected and Autonomous Vehicles (CAVs) is Impacting the Road Safety Market Revenue

Connected and autonomous vehicles (CAVs) are revolutionising road safety by enabling communication between vehicles and infrastructure. This technology facilitates collision avoidance, traffic flow improvements, and pedestrian protection. As CAVs become more widespread, they are set to reduce accidents caused by human error. In February 2025, Uber launched robot food deliveries in Jersey City in partnership with Avride, offering customers the option of autonomous deliveries, with plans to expand beyond downtown Jersey City.

Smart Traffic Management Systems is Enhancing the Growth of the Road Safety Market

Smart traffic management systems leverage AI, sensors, and data analytics to optimise traffic flow and minimise congestion, thus improving road safety. These systems can adjust traffic signals, monitor road conditions, and alert drivers to potential hazards, preventing accidents caused by heavy traffic or poor road conditions. In February 2025, Galveston, Texas, secured nearly USD 2 million to develop a system for prioritising emergency vehicles in traffic light control. This is part of a broader project aimed at improving traffic flow and safety.

Pedestrian and Cyclist Safety Technologies are Boosting the Road Safety Market Revenue

With rising pedestrian and cyclist accidents, the importance of safety technologies to protect them has surged. Advanced sensors, cameras, and radar systems are being integrated into vehicles to detect pedestrians and cyclists in blind spots, offering alerts or automatically applying brakes to prevent accidents. In October 2024, GM introduced technologies like the Side Bicyclist Alert and Front Pedestrian and Bicyclist Braking systems, designed to prevent collisions. These features are now standard on a variety of 2025 GM vehicles.

Market Segmentation

Road safety is the set of strategies and measures that avoid death or serious injury to commuters using the road. Typical commuters who use the road are pedestrians, cyclists, car drivers, and public road passengers (mainly buses).

Marker Breakup by Component

• Solutions
• Services

Market Breakup by Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Market Analysis

Factors like increased mobility, increased vehicle adoption, and rising traffic are expected to increase the demand for road safety. The construction of safer roads, improving facilities to protect pedestrians and cyclists, and implementing safer riding initiatives would minimize road injury and contribute to the health among the public. Therefore, the leading global players are increasingly concentrating on the production of goods that provide road safety and incorporate systems into different technologies to enhance performance at a lower cost, thus, propelling the growth of the road safety market.

Competitive Landscape

The road safety market key players offer advanced optical and sensor-based solutions across sectors like automotive, aerospace, and defence. These companies prioritise innovation, safety, and efficiency with high-precision products, striving to improve mobility, reduce environmental impact, and enhance transportation safety and efficiency for municipalities, businesses, and drivers.

Jenoptik AG

Jenoptik AG is a global technology company based in Jena, Germany, established in 1991. It provides advanced optical and sensor-based solutions for industries such as automotive, aerospace, and defence. The company focuses on innovation, safety, and efficiency through its high-precision products and services.

Kapsch TrafficCom AG

Kapsch TrafficCom AG, headquartered in Vienna, Austria, was founded in 2002. Specialising in intelligent transportation systems, the company develops solutions for tolling, traffic management, and vehicle tracking. Kapsch TrafficCom aims to enhance mobility and reduce environmental impacts through cutting-edge technology in the transport sector.

Sensys Gatso Group AB

Sensys Gatso Group AB, established in 1999, is headquartered in Kista, Sweden. The company specialises in traffic enforcement systems, including speed cameras and red-light detection. Sensys Gatso offers solutions to enhance road safety and compliance with traffic regulations across global markets.

Verra Mobility Corporation

Verra Mobility Corporation, founded in 2018, is based in Arizona, United States. It provides mobility solutions, including tolling, parking, and photo enforcement services. Verra Mobility operates across North America and internationally, offering technology-driven services aimed at improving transportation efficiency and safety for municipalities, businesses, and drivers.

Other key players in the road safety market report are Teledyne FLIR LLC, and Motorola Solutions, Inc., among others.