Liquid Butter Alternatives Market Growth Analysis - Market Size, Share, Forecast Trends and Outlook Report (2025-2034)

The global liquid butter alternatives market was valued at USD 1.32 Billion in 2024. The industry is expected to grow at a CAGR of 7.50% during the forecast period of 2025-2034 to attain a valuation of USD 2.72 Billion by 2034.

North America to Significantly Drive the Demand for Liquid Butter Alternatives

North America is among the leading regions for the liquid butter alternatives market. The demand in the region is primarily being driven by the eating habits of the consumers. The region is anticipated to maintain its significant position in the industry in the coming years as the preference for packaged food, and baked goods remain steadily high, contributing to the substantial consumption of butter and margarine. Liquid butter alternative acts as a healthy and cost-effective substitute for butter. Since the product is free from fat and cholesterol, it is widely preferred among the consumers. Apart from North America, the Asia-Pacific is likely to witness a robust growth in the coming years due to the rising demand from emerging economies like India and China, who are witnessing increased consumption of baked goods.

Liquid Butter Alternatives: Market Segmentation

Liquid butter alternative, also referred to as phase oil, is widely used as a low-price substitute for butter or margarine. This alternative is versatile since it does not burn, spatter, or scorch. It has plenty of uses in the restaurant and hotel industries. It is most commonly used for frying and baking, among other uses.

Breakup by Type

• Palm Oil
• Soybean Oil
• Canola Oil
• Lauric Oil
• Others

Breakup by Distribution Channel

• Direct Sales
• Indirect Sales

Breakup by End Use

• Household
• Commercial

Breakup by Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Rising Awareness of the Health Benefits of Liquid Butter Alternatives to Bolster the Market Growth

The market is primarily being driven by the factor that the product provides the flavour of butter without using fatty and cholesterol-rich butter. The demand is also continuously increasing due to the product's lightly salted formula and high heat tolerance, which make it ideal for cooking. The product is widely demanded among the health-conscious consumers as it has zero grams of trans fat per serving as compared to regular butter and contains no cholesterol. It has plenty of applications in the food industry as the product imparts a rich and buttery flavour to the food without adding fat. Liquid butter alternatives have a longer shelf life and are, thus, more convenient. Along with being convenient for the consumers, the product is also cost-effective and helps save more as compared to butter. These are some of the factors boosting the sales of the product, along with factors like the rising middle-class population, rapid urbanisation, and the increasing disposable incomes of the consumers.

Key Industry Players in the Global Liquid Butter Alternatives Market

The report gives a detailed analysis of the following key players in the global liquid butter alternatives market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Cargill, Inc.
• Bunge Limited
• Ventura Foods, LLC
• AAK Foodservice
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.