Mayonnaise Market Growth Analysis - Forecast Trends and Outlook (2025-2034)

The global mayonnaise market reached a value of about USD 12.39 Billion in 2024. The market is further expected to grow at a CAGR of nearly 4.10% between 2025 and 2034 to reach a value of around USD 18.52 Billion by 2034.

North America is the leader in the global mayonnaise market because of the immense prevalence of fast food products and snacks, particularly in the United States and Canada. In the end-user sector, the institutional sector holds nearly three-fourths of the industry share. Supermarkets and hypermarkets are the major segments of the distribution channel as they provide customers with convenience by providing a wide variety of goods and brands.

Key Trends and Developments

Rising health consciousness; flavour innovations; surging focus on sustainability; and the thriving e-commerce sector are favouring the mayonnaise market expansion.

December 2024

Lawson introduced “Nomu Mayo,” a mayonnaise-flavored drink that is designed to deliver ‘rich and sour’ essence of mayonnaise. The product is available in luxurious packaging and 200-millilitre (6.8-ounce) cup of Nomu Mayo costs 198 yen.

May 2024

Unilever’s Hellmann's introduced flavour mayonnaise to attract millennial and Gen Z consumers. The Chipotle flavour uses real chipotle peppers, a hint of lime, and garlic to create an authentic and smoky flavour, whereas the Chili Lime Mayonnaise is made with Tajín Clásico seasoning. Moreover, the Italian Herb & Garlic Mayonnaise blends oregano and basil to deliver aromatic notes.

May 2024

Duke's unveiled Plant-Based Mayo, the latest addition to its product lineup that caters to the growing demand for plant-based alternatives. The product boasts a creamy and smooth texture and does not contain sugar or eggs.

March 2022

Marico Limited forayed into the healthy spreads segment with the launch of its Saffola Mayonnaise and Saffola Peanut Butter. Saffola Mayonnaise is a healthy eggless offering that is made from milk cream. Through the launch, the company aims to expand its portfolio of healthy food products.

Rising health consciousness

The rising health-consciousness is surging the demand for mayonnaise that is made from high-quality ingredients and boasts reduced levels of calorie and fat. The growing preference for transparency in food labelling is further prompting key players to develop mayonnaise that does not contain artificial flavours, preservatives, colours, and flavourings.

Flavour innovations

There is an increasing trend of diversifying traditional mayonnaise with unique and new flavour profiles such as chipotle mayo, truffle mayo, garlic mayo, herb-infused mayo, and sriracha mayo to appeal to the evolving taste profiles of customers.

Increasing focus on sustainability

The growing emphasis on sustainability is positively influencing the mayonnaise market outlook. Companies are focusing on using responsibly sourced ingredients (such as eggs), exploring eco-friendly packaging options, and adopting transparent and socially responsible practices.

Robust growth of the e-commerce sector

The robust growth of the e-commerce sector is encouraging customers to buy mayonnaise from online retail channels due to their convenience, accessibility, and variety. Various premium mayonnaise brands are also adopting direct-to-consumer models to offer unique products and personalised experiences to consumers.

Market Segmentation

Mayonnaise refers to a thick, creamy sauce made from egg yolks, butter, vinegar or lemon juice, and different seasonings. It is a popular condiment that is used in sandwiches or burgers, snacks, and even tacos or rolls. It is also used as a basis for the preparation of other sauces, including tartar sauce and thousand-island salad dressing. Mayonnaise also provides a range of commonly ingested advantages, including a decrease in cholesterol, food intake, and heart health enhancement.

Market Breakup by Type

• Unflavoured Mayonnaise
• Flavoured Mayonnaise

Market Breakup by End Use

• Institutional
• Retail

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others

Market Breakup by Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Market Analysis

The global mayonnaise market is being led by various market trends. As lifestyles and dietary preferences shift drastically, consumers are now demanding inexpensive and convenient fast food that needs minimal cooking. Because of the change in eating habits, the versatility, along with the taste of mayonnaise, the product has various uses in pizza, sandwiches, burgers, snack dips, rolls, and tacos. It also improves the flavour of raw vegetables and is, thus, used as a dressing in salads. A major transition to vegan diets and increased public health awareness have led manufacturers to manufacture egg-free, vegan, low-fat, and organic mayonnaise varieties. They have also added many flavours to suit the diversified tastes and desires of a broad customer base. These factors have aided the growth of the global mayonnaise market. Other factors that are making a major contribution to the market growth include an increasing urbanisation, awareness of world cuisines, and the expansion of online retail outlets to enable a smooth global product delivery. The introduction of a variety of mayonnaise under various brands is further leading to the mayonnaise market growth.

Competitive Landscape

Key mayonnaise market players are introducing low-fat and reduced-calorie mayonnaise to capitalise on the growing health-consciousness. Mayonnaise companies are also launching plant-based and vegan mayo options to cater to the growing flexitarian and vegetarian populations.

Nestlé S.A.

Nestlé S.A., headquartered in Vevey, Switzerland, and founded in 1866, is one of the leading foods and beverages companies. Some of its leading brands include Beggin’, Beneful, Blue Bottle Coffee, Carnation, Chef, Dentalife, and Felix, among others. With 273,000 employees and factories or operations in almost every country, the company achieved sales of CHF 84.3 billion.

The Kraft Heinz Company

The Kraft Heinz Company, established in 2015 and headquartered in Illinois, United States, is one of the largest food and beverage companies in the world. Some of its iconic brands include Oscar Mayer, Kraft, Heinz, Lunchables, Philadelphia, Primal Kitchen, and Classico, among others. In 2023, the company achieved net sales of USD 27 billion.

Unilever Food Solutions

Unilever Food Solutions is a leading manufacturer of seasonings, desserts and baked goods, base sauces and gravies, soups, and ketchups and dressings, among others. With a team of more than 300 global chefs, the company helps businesses develop quality products, create trending recipes, and source sustainable ingredients.

McCormick & Company, Inc.

McCormick & Company, Inc., headquartered in Maryland, United States, and founded in 1889, is one of the leading flavour companies. It is a leading manufacturer, marketer, and distributor of seasoning mixes, spices, condiments, and flavourful products to the food industry. Its flavours and products are used in diverse applications, ranging from snacks, beverages, bakery/confectionery, dairy, and savoury products.

The comprehensive report provides an in-depth assessment of the mayonnaise market based on the Porter's five forces model along with giving a SWOT analysis.