Mineral Supplements Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global mineral supplements market was valued at USD 13.04 Billion in 2024. The market is anticipated to grow at a CAGR of 5.20% during the forecast period of 2025-2034, with the values likely to reach USD 21.65 Billion by 2034. The market is driven by the rising health awareness, aging populations, and increasing prevalence of mineral deficiencies are key drivers fuelling global demand for convenient, effective, and preventive mineral supplement solutions.

Key Market Trends and Insights

• By ingredient, the calcium segment emerged as the market leader during the historical period, accounting for the highest revenue share of 45%.
• In terms of sales channel, pharmacies and drug stores segment held the dominant position in the historical period, contributing 55% of the total market revenue.
• Regionally, Asia-Pacific led the global market during the historical period, capturing a significant 41% share of total revenue.

Market Size and Forecast

• Market Size (2024): USD 13.04 Billion
• Projected Market Size (2034): USD 21.65 Billion
• CAGR (2025-2034): 5.20%

Mineral Supplements Market Overview

The market is experiencing steady growth, driven by rising health awareness, aging populations, and increased prevalence of mineral deficiencies. Consumers are increasingly turning to supplements to support immunity, bone health, and overall wellness, especially in preventive healthcare routines. Advancements in delivery formats, such as gummies and powders, along with clean-label and bioavailable formulations, are enhancing consumer appeal. Additionally, growing investments and strategic collaborations within the industry are strengthening market presence and fueling expansion across both developed and emerging regions. The market is poised for continued growth during the forecast period. The market is anticipated to grow at a CAGR of 5.20% during the forecast period of 2025-2034.

Mineral Supplements Market Growth Drivers

Bioavailable Mineral Innovations Strengthening Market Growth

The growing consumer preference for better‑tasting and highly effective supplement formats and rising demand for clean‑label solutions are key market drivers. For instance, in July 2025, Jungbunzlauer unveiled bioavailable organic mineral innovations for gummy supplements at IFT FIRST 2025, showcasing fine‑micronized magnesium citrate alongside zinc and calcium citrates optimized for improved texture, flavor, and nutrient delivery in gummies. These advancements enhance sensory appeal and absorption, supporting the global shift toward gummy formats. This development is poised to drive market growth throughout the forecast period by enabling brands to meet evolving consumer expectations.

Mineral Supplements Market Trends

Major market trends include innovation in products, investment, partnerships, and rising health awareness.

Product Innovations to Meet Rising Mineral Supplements Market Demand

In April 2025, Centrum launched “Centrum Recharge,” an effervescent energy drink mix formulated with essential vitamins and minerals targeting active individuals. This product combines hydration, energy support, and micronutrient supplementation in a convenient format, catering to evolving consumer lifestyles. As demand for multifunctional supplements grows globally, innovation in delivery formats like drink powders and on-the-go sachets continues to shape market dynamics. The launch underscores how leading brands are expanding their product portfolios to meet diverse health goals, fueling global market development and consumer engagement across sports nutrition and general wellness categories.

Private Equity Investments Driving Mineral Supplements Market Expansion

In January 2024, Sunday Natural, a premium nutritional supplement brand based in Europe, secured investment from CVC Fund VIII to support international growth and product innovation. This strategic funding highlights investor confidence in the high-growth mineral supplements market, particularly in the clean-label and premium segments. Backing from private equity firms enables brands like Sunday Natural to expand operations, enhance research and development capabilities, and reach new markets. Such financial support plays a pivotal role in accelerating market expansion, introducing science-backed formulations, and strengthening the global competitiveness of mineral supplement brands.

Rising Health Awareness Accelerating Mineral Supplements Market Growth

Growing consumer awareness about the role of micronutrients in maintaining overall health is significantly driving the global mineral supplements market. Increasing incidences of lifestyle-related disorders such as osteoporosis, anemia, and immune deficiencies have led to greater demand for mineral-rich dietary solutions. Consumers are proactively incorporating supplements like calcium, magnesium, zinc, and iron into their daily routines to prevent deficiencies and support long-term wellness. This shift toward preventive healthcare, along with improved access to nutritional information, is expanding the consumer base and fueling consistent growth in the global market.

Mineral Supplements Market Share

Calcium to Lead the Market Segmentation by Ingredient

By ingredient, calcium held the leading position in the historical period, capturing 45% of the total market revenue. It is expected to retain the largest share in the market due to its essential role in bone health, osteoporosis prevention, and cardiovascular support. Its widespread use across all age groups, especially among aging populations and postmenopausal women, continues to drive demand. Additionally, increased awareness of calcium deficiency-related disorders is prompting greater consumer adoption, making this segment a sustained growth driver for the mineral supplements market globally.

Mineral Supplements Market Analysis by Region

Asia-Pacific and North America Emerging as Key Regional Markets

Asia-Pacific continues to lead the market, driven by rising awareness of nutritional health, an aging population, and increasing mineral deficiency rates across developing nations. With a 41% revenue share in the historical period, countries like China and India are contributing significantly through growing supplement consumption and government health campaigns. Meanwhile, North America is also a major market, supported by high consumer spending on wellness, a well-established supplement industry, and growing preference for clean-label and fortified mineral products across the United States and Canada.

Mineral Supplements Market: Competitive Landscape and Leading Players

The key features of the market report comprise strategic initiatives by the leading players. The major companies in the market are as follows:

Glanbia Plc

Founded in 1964 and headquartered in Kilkenny, Ireland, Glanbia Plc is a global nutrition company known for its performance nutrition and ingredients portfolio. Its brands include Optimum Nutrition, BSN, Isopure, and SlimFast. The company also supplies functional and nutritional ingredients worldwide. In April 2025, Glanbia shares rose nearly 10% after strong Q1 performance, driven by protein demand and easing whey prices.

Nestle S.A

Nestlé S.A., founded in 1866 and based in Vevey, Switzerland, is the world’s largest food and beverage company. It operates Nestlé Health Science, a division that produces dietary supplements and therapeutic nutrition products. Its portfolio includes Boost, Garden of Life, and Pure Encapsulations. Nestlé continues to expand its presence in personalized nutrition and medical food solutions.

Herbalife Nutrition Ltd.

Founded in 1980 and headquartered in Los Angeles, California, Herbalife Nutrition Ltd. is a global health and wellness company. It offers nutritional supplements, weight management products, and personal care items across more than 90 countries. The company distributes its products through a global network of independent distributors, with a strong focus on protein, vitamins, and minerals.

Sanofi

Sanofi S.A., established in 1973 and based in Paris, France, is a leading pharmaceutical company with a strong consumer healthcare and vaccines division. Its product portfolio spans diabetes care, immunology, oncology, and rare diseases. In November 2024, Sanofi invested EUR 40 million in its Lyon site to boost biologics production, particularly for a new antibody targeting type 1 diabetes.

Other players in the market include Amway Corp., Bayer AG, Biovea, Bio Botanica, Inc., and DSM.

Mineral Supplements Market Segmentation

“Global Mineral Supplements Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Ingredient

• Calcium
• Magnesium
• Iron
• Potassium
• Zinc
• Chromium
• Selenium
• Others

Market Breakup by Formulation

• Capsule
• Tablets
• Powder
• Liquid/Gel
• Others

Market Breakup by Application

• General Health
• Bone and Joint Health
• Gastrointestinal Health
• Immunity
• Others

Market Breakup by Sales Channel

• Supermarkets/Hypermarkets
• Pharmacies/Drug Stores
• Online Channels

Market Breakup by Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Key Questions Answered in the Mineral Supplements Market

• What was the global mineral supplements market value in 2024?
• What is the global mineral supplements market forecast outlook for 2025-2034?
• What is the market segmentation based on ingredients?
• What is the market segmentation based on formulation?
• What is the market segmentation based on the application?
• What is the market segmentation based on the end user?
• What is the market segmentation based on the sales channel?
• What are the major factors aiding the global mineral supplements market demand?
• How has the market performed so far, and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints?
• What are the major global mineral supplements market trends?
• Which ingredients will lead the market segment?
• Which formulation will lead the market segment?
• Which application will lead the market segment?
• Which end user will lead the market segment?
• Which sales channel will lead the market segment?
• Who are the key players involved in the global mineral supplements market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping market dynamics?