Rising consumer interest in animal protein is driving the India animal feed market. Due to rapid urbanization and rising incomes, dietary habits are shifting towards protein-rich foods to include eggs, meat, and seafood. As per industry reports, India's per capita chicken meat consumption stood at 3.23 kilograms in 2023, making it one of the most accessible and affordable sources of animal protein. This surging demand is directly boosting the poultry feed requirements, with farmers and commercial producers largely seeking high-quality as well as nutritionally balanced feeds for optimizing the bird growth and productivity.
Farmer awareness about the impacts of balanced nutrition on livestock productivity is favouring the Indian animal feed industry. Awareness initiatives by major companies are playing a significant role in educating farmers about the link between proper nutrition and higher milk yield, faster weight gain, better reproductive health, and disease resistance in livestock. Government programs are also helping to promote the use of high-quality commercial feed and mineral mixtures.
The growing pet population in India, particularly in urban areas is fuelling the animal feed demand in India. With rising dog and cat ownership, urban families are increasingly treating pets as family members, leading to a surge in demand for nutritionally balanced, packaged pet foods. According to industry reports, India had over 31 million pet dogs as well as 2.44 million pet cats as of May 2024. This trend is driven by rising incomes, busier lifestyles, and greater awareness of pet health. This changing attitudes toward pet ownership and care in India is adding to the market growth.
Key Trends and Developments
April 2025
Indian agri-innovation firm Nectar Origin introduced Manka Cattle Feed to revolutionize dairy nutrition and boost livestock productivity. This new product is designed to enhance cattle health and milk yield, offering farmers a scientifically formulated solution for improved dairy performance and overall herd well-being.May 2024
European feed additives company Nuqo expanded into the Indian market with the establishment of Nuqo Animal Nutrition India Pvt Ltd. With this, the affiliate introduced its innovative phytogenic and phycogenic solutions to India's growing animal nutrition sector.December 2023
Anpario plc partnered with Saife Vetmed India Pvt. Ltd. to locally manufacture Orego-Stim at a GMP+ certified facility in Dehradun. This collaboration helped to boost accessibility of high-quality phytogenic feed additives and support sustainable livestock farming in India while expanding the reach of the product.July 2023
Amul Dairy expanded into the poultry feed sector by launching production lines at its existing cattle feed plants in Gujarat and Maharashtra with plans of extending operations to Punjab, West Bengal, and Madhya Pradesh. Amul’s poultry feed is entirely vegetarian and aims to reduce disease risks and improve feed efficiency.Growth of Commercial Poultry Farming
The rising evolution of commercial poultry farming from backyard setups to highly organized operations is complimenting the India animal feed market expansion. This shift has boosted demand for quality feed products, such as pellets and crumbles that improve bird health and growth. The rise of contract farming and integrated poultry models is further driving the demand for specialized feeds. In November 2024, Allana Group launched Indian Poultry Alliance with a USD 120 million investment to boost growth and innovation in India’s poultry sector, reinforcing poultry as the leading segment in animal feed consumption.Expansion of Dairy Industry
The expansion of the dairy industry is accelerating the India animal feed market. According to industry reports, India's milk production surged by 3.78% to 239.30 million tons during 2023-24. As dairy farming modernizes and intensifies, the demand for high-quality cattle feed is rising to improve milk yields and animal health. Nutritious feed formulations including concentrates, mineral mixes, and total mixed rations are helping farmers to increase productivity and profitability. Major dairy cooperatives are also heavily investing in cattle nutrition programs, while feed companies develop specialized products to support breed-specific needs.Technological Advancements in Feed Formulation
Advances in feed formulation technologies, including enzyme inclusion, pelletizing, and extrusion for improving feed efficiency and animal health is increasing the India animal feed market share. Companies are increasingly using precision nutrition to optimize feed conversion ratios while reducing wastage and production costs. In January 2024, advancing precision animal management firm eFeed secured ₹25 lakh from Indian Council of Agricultural Research to boost livestock innovation. These measures are ensuring consistent pellet quality and nutrient retention, critical for large-scale farms.Government Initiatives Supporting Livestock Growth
The rising government support for livestock development through schemes is benefiting the Indian animal feed industry. In October 2024, the Indian government introduced the 21st Livestock Census and allocated USD 25 million fund to strengthen animal health surveillance and biosecurity measures. These initiatives are encouraging the use of quality feed, breed improvement, and infrastructure development. Subsidies and credit support for feed manufacturing units are also enabling expansion into underserved regions.Focus on Sustainable and Eco-Friendly Feeds
Sustainability is driving the India animal feed market on account of the development of eco-friendly feed ingredients as well as manufacturing processes. Companies are incorporating agro-industrial by-products whilst reducing the reliance on conventional grains for lowering feed costs and environmental footprint. For instance, in May 2024, Indian agritech startup Loopworm introduced a sustainable animal feed protein using silkworms for offering an eco-friendly alternative to traditional feed sources. The push for sustainability is further backed by government guidelines on emission reduction and waste management, further impacting the feed formulation trends and encouraging innovations in the sector.India Animal Feed Industry Segmentation
The report titled “India animal feed market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:Market Breakup by Product
- Poultry Feed
- Cattle Feed
- Swine Feed
- Aqua Feed
- Pet Feed
- Others
Market Breakup by Form
- Pellets
- Crumbles
- Mash
- Others
Market Breakup by Region
- North Region
- East and Central Region
- West Region
- South Region
India Animal Feed Market Share
Cattle Feed & Aqua Feed to Gain Popularity in India
The cattle feed segment is growing in the India animal feed market with its cruciality in the dairy industry. Demand is driven by the strong need for improving milk yield and animal health, mainly in high-yielding dairy cattle. Leading companies are offering balanced cattle feed with energy, protein, and mineral supplementation. Pellet-based and fortified feed varieties are also gaining preference. Government schemes, such as the National Dairy Plan and subsidies on feed components are also supporting this sector’s growth.The aqua feed segment is witnessing significant growth, driven by the growth of aquaculture in coastal states. Many companies in this sector are focusing on high-protein, floating, and sinking feed formulations to improve water quality and fish health. For instance, in April 2023, Maharashtra Feeds launched a fish feed mill in India with an annual capacity of 35,000 metric tons to cater to North, Central, East, and Western regions. The governmental push for Blue Revolution and support for inland and brackish water aquaculture is further propelling demand.
Rising Demand for Animal Feed Pellets & Mash in India
The pellets segment in the India animal feed market is poised for growth with its ability to offer uniform composition, superior digestibility, and reduced feed wastage in cattle, poultry, and aqua nutrition. The pelleting process helps to improve nutrient bioavailability and aid in better feed conversion ratios, emerging popular among commercial farmers. Leading players are offering pelleted feed tailored for different livestock needs. Rising dominance in commercial dairy farms and poultry broiler operations is also boosting the segment growth.Mash is gaining traction in the Indian animal feed industry driven by its rising presence in commercial livestock operations. Mash feed is primarily used in rural poultry and cattle farming due to its low cost and ease of preparation. This feed offers flexibility in ingredient mixing, making way for capacity expansions. Reflecting this trend, in September 2024, RICHI successfully installed and commissioned its first mash feed plant in India for providing advanced feed production solutions. With modernization and the shift toward intensive farming, the use of mash is gradually rising in backyard farms.
India Animal Feed Market Regional Analysis
Booming Animal Feed Adoption in East and Central & West Regions of India
The East and Central regions are recording fastest growth in the India animal feed market due to the expansion of poultry, aqua, and swine feed segments. According to industry reports, the egg production in Bengal touched 1,623.9 crore eggs in the 2023-24. West Bengal, Bihar, Chhattisgarh, and Odisha are witnessing increasing commercial livestock and aquaculture activities due to untapped rural demand, improving infrastructure, and rising farmer awareness. The focus on integrated farming is also favouring the regional market growth.The West region, including Gujarat, Maharashtra, and Rajasthan, witnesses mature and well-structured India animal feed market, primarily focused on dairy and poultry. While Gujarat is a leading milk producer, Maharashtra is a growing hub for aquaculture feed, with several companies setting up new production facilities. The region's strong cooperative network and government programs are supporting continued expansion, making the West a stable and dominant contributor.
Competitive Landscape
Key players in the India animal feed market are adopting measures to focus on improving product quality, expanding distribution, and leveraging technology to meet the growing demand. Leading companies are investing in research and development to formulate nutritionally balanced and species-specific feeds for poultry, cattle, aqua, and swine sectors. These players are increasingly deploying fortified feed with additives for enhancing animal health and productivity. To ensure consistent raw material supply and cost control, vertical integration with crop producers is widely adopted.Meanwhile, expansion into rural and semi-urban markets via dealer networks and digital platforms is helping companies in forming strategic partnerships with cooperatives, farmers, and veterinary service providers to reinforce their supply chains and improve brand loyalty. Automation and precision feeding technologies are largely introduced in manufacturing units to upgrade efficiency and reduce waste. Sustainability is further gaining importance, with some players focusing on eco-friendly practices, including reduced antibiotic use and alternative protein sources, such as insect meal or algae.
Cargill, Incorporated
Cargill, Incorporated was founded in 1865 and is headquartered in Minnesota, the United States. Within India, Cargill offers a wide range of animal nutrition products including feed for poultry, dairy, and aquaculture. The company emphasizes sustainable practices and tailored nutrition solutions to support livestock health and improve farmer productivity.Suguna Foods Private Limited
Suguna Foods Private Limited, headquartered in Coimbatore, India, and founded in 1984, is a leading player in India’s poultry sector that provides broiler feed, layer feed, and value-added poultry products. Suguna supports integrated farming models and offers services such as hatcheries, feed mills, and poultry farming solutions to empower rural farmers.Japfa Comfeeds India Pvt. Ltd.
Japfa Comfeeds India Pvt. Ltd. is a subsidiary of Japfa Ltd, which commenced operations in 1997 in India. Headquartered in Chennai, the company supplies compound feed for poultry, dairy, and aquaculture. Japfa also focuses on quality manufacturing, farmer education, and integrated livestock farming for improving the productivity in the animal husbandry sector.
Nouriture
Nouriture is the animal nutrition brand under Anmol Feeds, which was founded in 2000. Headquartered in Kolkata, India, Nouriture delivers scientifically formulated feed for cattle, poultry, and fish. The firm emphasizes nutritional efficiency and innovation while supporting farmers with modern feed solutions for enhancing livestock growth and profitability.Other players in the India animal feed market are Godrej Agrovet Limited (GAVL), SKM Animal Feeds & Foods (India) Private Limited, Kapila Agro Group, KSE Limited, Avanti Feeds Limited, Uno Feeds, Growel Feeds Pvt. Ltd., and The Waterbase Limited, among others.
Key Features of the India animal feed market Report
- In-depth quantitative analysis of market size, share, and growth forecast till 2034.
- Segment-wise insights on poultry, cattle, aqua, swine, and pet feed industries.
- Regional breakdown highlighting leading markets like North, South, West, East and Central India.
- Competitive landscape with profiles of major players and their market strategies.
- Trends in feed formats including mash, pellets, and crumbles with usage patterns.
- Impact of government schemes and industry regulations on market performance.
- Trusted source for accurate, data-driven, and industry-specific insights.
- Experienced analysts with deep knowledge of regional and global agribusiness markets.
- Tailored market reports designed to guide investment and strategic decisions.
- Proven track record of helping businesses identify growth opportunities effectively.
Table of Contents
Companies Mentioned
The key companies featured in this India Animal Feed market report include:- Cargill, Incorporated
- Suguna Foods Private Limited
- Japfa Comfeeds India Pvt. Ltd.
- Nouriture
- Godrej Agrovet Limited (GAVL)
- SKM Animal Feeds & Foods (India) Private Limited
- Kapila Agro Group
- KSE Limited
- Avanti Feeds Limited
- Uno Feeds
- Growel Feeds Pvt. Ltd.
- The Waterbase Limited
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 117 |
Published | August 2025 |
Forecast Period | 2025 - 2034 |
Estimated Market Value ( USD | $ 14.34 Billion |
Forecasted Market Value ( USD | $ 21.02 Billion |
Compound Annual Growth Rate | 3.9% |
Regions Covered | India |
No. of Companies Mentioned | 13 |