The global bread and rolls market stood at a value of nearly USD 221.87 Billion in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 2.20% and is projected to attain a value of USD 275.81 Billion by 2034. The industry is being driven by the surged demand for gluten-free products and nutritious food.
Europe and the Americas are the largest markets in the global bread and rolls industry. The industry in North America and Latin America, together, was valued at nearly USD 53 billion in 2016. It is expected to grow further in the two regions in the forecast period of 2025-2034. In the USA, a majority of the households consume baked goods, mainly bread or any bread-related item. Thus, the country serves as a giant and diversified consumer base for the bread and rolls industry. Supermarket and wholesale market are the leading distribution channel for the industry in the region.
In Europe, Germany is a leading producer and consumer of bread and rolls. In 2017, the annual average household consumption of bread and bakery products in Germany stood at 58.9 kg. In Germany, the consumption of the industrial bakery products generated sales of more than EUR 17 billion in 2017 while the artisanal bakeries generated sales of EUR 14.5 billion in the same year. The major segments in the bread and baked goods segment in the European country include sliced bread and toast. The country is also home to the leading multinational players and largely contributes to the overall European bakery industry.
The Asia-Pacific is also emerging as a significant region for the global bread and rolls industry. In the coming years, the regional market is expected to see a healthy growth. With the rise in disposable incomes, the consumers are ready to pay more for quality products. The increasing urbanisation and the demand for western taste are the key factors driving the growth of the industry in the Asia-Pacific region. The developing regions are witnessing a growth of packaged and ready-to-eat foods, thus, aiding the industry growth.
Artisanal breads are the most consumed type of bread, accounting for about 45% of the industry. The global artisanal bread and rolls industry was valued at USD 84.21 billion in 2016. It is further expected to grow rapidly in the forecast period of 2025-2034. Artisanal breads are made by hands and are known for their freshness and lean formulations (low sugar/fat level). The shifting consumer preferences and the need for the quality product are the key factors driving the growth of the artisanal breads.
The rising population and growing income levels have aided the market growth globally. The emerging middle class and the rise in their inclination towards processed food are the key factors driving the market growth.
Europe and the Americas are the largest markets in the global bread and rolls industry. The industry in North America and Latin America, together, was valued at nearly USD 53 billion in 2016. It is expected to grow further in the two regions in the forecast period of 2025-2034. In the USA, a majority of the households consume baked goods, mainly bread or any bread-related item. Thus, the country serves as a giant and diversified consumer base for the bread and rolls industry. Supermarket and wholesale market are the leading distribution channel for the industry in the region.
In Europe, Germany is a leading producer and consumer of bread and rolls. In 2017, the annual average household consumption of bread and bakery products in Germany stood at 58.9 kg. In Germany, the consumption of the industrial bakery products generated sales of more than EUR 17 billion in 2017 while the artisanal bakeries generated sales of EUR 14.5 billion in the same year. The major segments in the bread and baked goods segment in the European country include sliced bread and toast. The country is also home to the leading multinational players and largely contributes to the overall European bakery industry.
The Asia-Pacific is also emerging as a significant region for the global bread and rolls industry. In the coming years, the regional market is expected to see a healthy growth. With the rise in disposable incomes, the consumers are ready to pay more for quality products. The increasing urbanisation and the demand for western taste are the key factors driving the growth of the industry in the Asia-Pacific region. The developing regions are witnessing a growth of packaged and ready-to-eat foods, thus, aiding the industry growth.
Market Segmentation
Bread and rolls are the bakery products prepared from flour and water. They are widely consumed all over the world and can be called as one of the oldest man-made foods. They are used to prepare various food items like sandwiches, hotdogs, and can be found in most of the cuisines all over the world.Market Breakup by Type
- Artisanal
- Industrial
- In Store Bakery
- Tortilla
Market Breakup by Distribution Channels
- Specialist Retailers
- Hypermarkets and Supermarkets
- Independent Retailers
- Convenience Stores
- Others
Market Breakup by Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Market Analysis
The global bread and rolls market is being driven by the increasing awareness of the healthy food among people. The industry provides the customers with broader flavour profiles, which is healthy as well. The mounting demand for gluten-free products has aided the industry growth of gluten-free breads. Bread, traditionally prepared from wheat flour, can also be prepared from ground flours obtained from different non-wheat materials like almond, maize (corn), sorghum, etc., thus, providing a gluten-free option to the consumers. The diversification in the production of breads is further propelling the industry forward.Artisanal breads are the most consumed type of bread, accounting for about 45% of the industry. The global artisanal bread and rolls industry was valued at USD 84.21 billion in 2016. It is further expected to grow rapidly in the forecast period of 2025-2034. Artisanal breads are made by hands and are known for their freshness and lean formulations (low sugar/fat level). The shifting consumer preferences and the need for the quality product are the key factors driving the growth of the artisanal breads.
The rising population and growing income levels have aided the market growth globally. The emerging middle class and the rise in their inclination towards processed food are the key factors driving the market growth.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global bread and rolls market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:- Associated British Foods Plc.
- Almarai Company
- Yamazaki Baking Co., Ltd
- Flowers Foods, Inc.
- The Pillsbury Company, LLC,
- California Baking Company
- Orlando Baking Company
- Klosterman Baking Company
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Bread and Rolls Market Analysis
6 North America Bread and Rolls Market Analysis
7 Europe Bread and Rolls Market Analysis
8 Asia-Pacific Bread and Rolls Market Analysis
9 Latin America Bread and Rolls Market Analysis
10 Middle East and Africa Bread and Rolls Market Analysis
11 Market Dynamics
13 Competitive Landscape
Companies Mentioned
The key companies featured in this Bread and Rolls market report include:- Associated British Foods Plc.
- Almarai Company
- Yamazaki Baking Co., Ltd
- Flowers Foods, Inc.
- The Pillsbury Company, LLC,
- California Baking Company
- Orlando Baking Company
- Klosterman Baking Company
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 151 |
| Published | August 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 221.87 Billion |
| Forecasted Market Value ( USD | $ 275.81 Billion |
| Compound Annual Growth Rate | 2.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 9 |
