Rising Demand for Natural Products to Aid the Wintergreen Oil Market Growth
The demand for wintergreen oil has been aided by the rising demand for natural products. The primary component of wintergreen that is, methyl salicylate, is widely utilised in topical creams, pain relievers, personal care products, and massage blends owing to its soothing properties. As wintergreen and birch are the only plants wherein methyl salicylate occurs naturally, the demand for wintergreen oil in various applications has increased.North America is expected to be one of the most significant markets for the product. The demand is growing in the region due to the rising consumer inclination towards natural products and higher standards of living.
Wintergreen Oil: Industry Definition and Segmentation
Wintergreen oil is the oil obtained from the wintergreen plant. It was traditionally derived from the leaves of the plant through the process of distillation. The production process includes fermentation of the natural material (leaves, stems, and others) of the plant, which is distilled to obtain its purer form. Thus, the final product comprises almost entirely of methyl salicylate, which is the active ingredient of the oil.Based on type, the market is bifurcated into:
- Organic
- Conventional
On the basis of application, the industry can be segmented into:
- Aromatherapy
- Personal Care
- Pharmaceutical
- Food and Beverage
- Others
The regional markets for the product include:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Favourable Properties of Wintergreen Oil to Aid its Market Growth
The product has witnessed a reasonable growth due to the growing demand for wintergreen oil in different applications. The product is known for its soothing, anti-inflammatory, and pain-relieving properties. The oil is utilised as a flavouring agent in candies, toothpaste, and chewing gum in small amounts. Moreover, it gives a refreshing aroma upon diffusion and can be used as a scent additive. The wintergreen essential oil is considered an excellent soothing agent and offers a warming effect when applied to the skin after dilution. Thus, the growing demand for natural ingredients in the end-use applications and escalating disposable incomes have boosted the sales volumes of the product over the past few years. Owing to the thriving retail sector, the consumers can purchase the products with ease and at their convenience, which also acts as a market driver. However, the lack of awareness regarding wintergreen oil among the general population and the availability of synthetic methyl salicylate might act as a restraint for the market growth.Key Industry Players in the Global Wintergreen Oil Market
The report gives a detailed analysis of the following key players in the global wintergreen oil market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:- Lebermuth Co., Inc.
- NOW Health Group, Inc.
- NHR Organic Oils
- Vinayak Ingredients India Pvt Ltd.
- Rakesh Sandal Industries
- Others
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Companies Mentioned
The key companies featured in this Wintergreen Oil market report include:- Lebermuth Co., Inc.
- NOW Health Group, Inc.
- NHR Organic Oils
- Vinayak Ingredients India Pvt Ltd.
- Rakesh Sandal Industries