Phenoxyethanol Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global phenoxyethanol market size reached around USD 208.83 Million in 2024. The market is projected to grow at a CAGR of 4.50% between 2025 and 2034 to reach nearly USD 324.31 Million by 2034.

Asia-Pacific Presents Significant Growth Opportunities for the Phenoxyethanol Market

The Asia-Pacific region is expected to be one of the fastest-growing regions in the phenoxyethanol market, driven by the rising disposable incomes and changing lifestyles. The rising adoption of the product in the pharmaceutical industry in the region is further propelling the growth of the market. The rapidly rising personal care industry is also expected to present lucrative growth opportunities for the phenoxyethanol industry in the Asia-Pacific.

Europe and North America are also significant phenoxyethanol markets. The growth of the industry in these regions can be attributed to the rising demand for personal care products due to the improving living standards and increasing focus on aesthetic appearances. The approval of the product from various regulatory authorities like the USFDA has also aided the growth of the industry in Europe and North America.

Phenoxyethanol: Market Segmentation

Phenoxyethanol is a glycol ether with antibacterial, antiseptic, insect repellant, preservative, and solvent properties. It also acts against pseudomonas aeruginosa strains, even with a 20% serum. Phenoxyethanol is present naturally in green tea and can be used to reduce bacterial growth in cosmetics such as moisturisers, eye shadows, lipsticks, sunscreens, and other products.

On the basis of type, the market is divided into:

• Phenoxyethanol P5
• Phenoxyethanol P25

Based on application, the industry can be segmented into:

• Personal Care
• Home Care
• Paints and Coatings
• Inks and Dyes
• Pharmaceutical
• Others

The regional markets for the product include:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Rising Demand for Cosmetics to Aid the Global Phenoxyethanol Market Growth

The global phenoxyethanol market is driven by the rising demand for cosmetics due to the need for the protection of such beauty products from any bacterial development and to prolong the shelf life of products like lip and eye make-up, perfumes and deodorants, water-based skin lotions, and nail polish removers. The market is further aided by the rise in the adoption rate of phenoxyethanol by sectors, such as paints and coatings, pharmaceuticals, healthcare, soap, and other sectors. Some of the factors, such as product innovation by introducing natural alternatives, is predicted to generate new opportunities for the key players in the forecast period. Other factors, such as the rising disposable income, rapid urbanisation, and changing lifestyles, are also expected to aid the market growth for phenoxyethanol.

However, the market may face challenges owing to the strict government regulations in relation with the use of phenoxyethanol. In addition to this, the fact that phenoxyethanol is a potential allergen, due to which overexposure to the product may cause diarrhea, or vomiting, is also not favourable for the market growth.

Key Industry Players in the Global Phenoxyethanol Market

The report gives a detailed analysis of the following key players in the global phenoxyethanol market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• BASF SE
• Clariant International Ltd
• Galaxy Surfactants Limited
• Clariant Ltd
• Dow Chemical Company
• Schülke & Mayr GmbH
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.