Oat Milk Market Report and Forecast 2025-2034

The global oat milk market attained a value of approximately USD 3.04 billion in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 11.80% to reach a value of about USD 9.29 billion by 2034.

Growing Preference for Immunity-Inducing Products to Cater to the Growth of Oat Milk Industry

The global oat milk industry is being driven by factors such as rising population with lactose intolerance and shifting consumer preferences towards immunity-boosting products. Further, the outbreak of coronavirus accelerated the already shifting preferences for immunity-inducing products; thereby contributing to the market growth of oat milk. In line with this, industry participants are being motivated to develop fresh solutions as customers are now increasingly shifting to nutrition-dense replacements and low-calorie diets. The growing demand for such solutions is propelling the oat milk industry. Additionally, growing awareness about the dietary benefits of oat milk, which contains high level of calcium and Vitamin B12, is bolstering the market growth of oat milk.

Oat Milk: Market Segmentation

Oat milk is a lactose-free, plant-based beverage that is commonly used as a dairy milk substitute in tea, smoothies, coffee, and other health drinks due to the high level of iron, potassium, protein, calcium, and vitamin D content in it.

The oat milk industry is segmented on the basis of source into:

• Organic
• Conventional

The market, on the basis of flavour, is divided into:

• Plain
• Flavoured

By packaging form, the market is segregated into:

• Carton
• Bottle

Based on distribution channel, the industry is categorised into:

• Supermarket and Hypermarket
• Convenience Stores
• Online
• Others

The report looks into the regional markets of oat milk like:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

New Innovations in the Industry to Boost the Market Growth of Oat Milk

The market for oat drinks is being driven by a rise in customer demand for flavour. As a result, there is a growing emphasis on developing fresh and flavourful oat beverage products. This is expected to aid the market expansion of oat milk and the development of client loyalty. These initiatives have also resulted in the introduction of a variety of oat beverage options. For example, in the coffee industry, the Barista version of oat beverages is gaining popularity due to its froth-forming capabilities. Customers with or without a sweet tooth can choose between sweetened or unsweetened oat drinks, respectively. Companies frequently innovate and introduce oat drinks in a variety of tastes. Recent flavour introduction includes vanilla, blueberry, and chocolate. This is expected to help boost sales, consequently aiding the market growth.

The market is further growing due to the rising adoption of veganism across the globe. Since dairy milk exploits animals, people practicing veganism inhibit the intake of dairy products and look for alternatives available in the market. Oat milk is a good substitute for dairy milk as it offers a rich, neutral taste and has a minimal environmental impact. The aforementioned factors are expected to bolster the market growth over the forecast period.

Key Industry Players in the Global Oat Milk Market

The report presents a detailed analysis of the following key players in the global oat milk market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Califia Farms, LLC
• Oatly AB
• Danone SA
• Earth’s Own Food Company Inc.
• Others

The comprehensive report looks into the macro and micro aspects of the industry. The report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.