The global virtual fitting room market attained a value of nearly USD 6.24 Billion in 2024. The market is further expected to grow at a CAGR of 18.30% during the forecast period of 2025-2034 to reach a value of USD 33.50 Billion by 2034.
Amazon is another major company which is utilising this technology in its physical retail store. The store displays one sample of every item with a QR code and allows the customers to scan the code and add that item to their digital basket. This clothing item can then be tried on later in the fitting room at the customer’s convenience and further boosts the growth of the virtual fitting room industry.
There has been a rise in collaborations between fashion retail brands and technology companies. For instance, NeXR, a technology company, announced its partnership with H&M Thailand in September 2022. Under this partnership, the H&M customers in the country could create their digital avatars from 2023 and use those avatars to try on which clothing item and size fits them best by scanning through the stores. This further contributed to the virtual fitting room industry revenue.
Technological Advancements, such as Augmented Reality and AI Are Driving the Adoption of Virtual Fitting Rooms in Online Shopping
Virtual Fitting Room Market Growth
Growing Number of Smartphone Users to Boost the Market Growth of Virtual Fitting Room
The rising online buying habits, the number of mobile users, and the increasing usage of digital technology by retailers to expand their consumer base are major factors that are driving the growth of the virtual fitting room market. Virtual reality, with the growing introduction of emerging technology, has taken a step forward in online and offline shopping. Further, significant adoption of advanced technologies, including AR and VR, and high usage of internet-based services in the region are the key factors that support the growth of the market.Virtual Fitting Room Market Trends
Instituting Virtual Reality and Augmented Reality To Stimulate Opportunities For Development
Increasing IT spending in the retail industry is likely to generate new opportunities for the growth of the industry by increasing the use of smartphones as well as virtual fitting room-powered mobile apps. Virtual reality (VR) and augmented reality (AR) deployments in changing rooms is major trend of virtual fitting room market. By offering a virtual product view, VR technology helps to enhance customer experience, while AR technology uses devices and applications to enhance product demonstration and minimize persistent inefficiency in the e-commerce ecosystem. The growth of the market is expected to be driven by factors such as the growing adoption of virtual fitting to provide better customer service and increasing deployment across multiple physical stores such as shopping malls and independent stores around the world.Recent Developments
As per the virtual fitting room market dynamics and trends, Inditex’s brand BERSHKA, a Spain-based company, announced its partnership with 3DLOOK, an AI-powered 3D body measuring solution provider, for enhancing the shopping experience of customers.Industry Outlook
As per the virtual fitting room industry analysis, several fashion brands are leveraging the capabilities of VR, AR, and AI to design virtual fitting rooms. For instance, the flagship store of Zara in northeast of England uses smart technology to allow customers to try its clothes faster. It offers interactive tablets with different sizes and colours as well as the ability to search for clothes online in real-time while in store.Amazon is another major company which is utilising this technology in its physical retail store. The store displays one sample of every item with a QR code and allows the customers to scan the code and add that item to their digital basket. This clothing item can then be tried on later in the fitting room at the customer’s convenience and further boosts the growth of the virtual fitting room industry.
There has been a rise in collaborations between fashion retail brands and technology companies. For instance, NeXR, a technology company, announced its partnership with H&M Thailand in September 2022. Under this partnership, the H&M customers in the country could create their digital avatars from 2023 and use those avatars to try on which clothing item and size fits them best by scanning through the stores. This further contributed to the virtual fitting room industry revenue.
Technological Advancements, such as Augmented Reality and AI Are Driving the Adoption of Virtual Fitting Rooms in Online Shopping
- Rapid advancements in augmented reality (AR) and artificial intelligence (AI) enhancing the accuracy and user experience of virtual fitting rooms.
- Strong presence of leading tech companies and startups investing in virtual fitting room technologies can boost virtual fitting room demand growth.
- Increasing adoption by fashion retailers aiming to reduce return rates and improve customer satisfaction.
- Enhanced ability to personalize shopping experiences through data analytics and machine learning.
- High development and implementation costs for advanced virtual fitting room technologies.
- Dependence on high-quality cameras and internet connectivity for optimal user experience.
- Technical challenges in accurately simulating fit, fabric, and movement in virtual environments.
- Limited consumer awareness and adoption in some regions can affect the virtual fitting room demand forecast.
- Potential privacy concerns related to data collection and usage in virtual fitting rooms.
- Collaboration with fashion brands and retailers for customized virtual fitting solutions.
- Development of cross-platform virtual fitting rooms for seamless integration with various devices and apps.
- Increasing focus on sustainability and reducing waste through accurate sizing and fitting can boos virtual fitting room demand.
- Potential for virtual fitting rooms in other industries, such as eyewear, accessories, and beauty.
- Rising trend of social shopping and influencer marketing leveraging virtual try-ons.
- Intense competition from both established tech giants and innovative startups can affect virtual fitting room market value.
- Economic uncertainties affecting consumer spending on discretionary items like fashion.
- Resistance from traditional retailers and consumers preferring in-store shopping experiences.
Virtual Fitting Room Industry Segmentations
Virtual fitting room (VFR) refers to a technology that allows shoppers in a virtual world to try a new form of clothing. When they do not have to visit the shop directly, it becomes easier for the customer to pick the colour, type, height, fitting of the clothes or some other purchase. Virtual Fitting Room Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:By component, the virtual fitting room industry is divided into:
- Hardware
- Software
- Services
On the basis of application, the market is segmented into:
- Apparel
- Eyewear
- Jewellery and Watches
- Beauty and Cosmetics
- Others
Based on end-use the market is bifurcated into:
- Physical Store
- Virtual Store
Based on region the market is bifurcated into:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The report gives a detailed analysis of the following key players in the global virtual fitting room industry, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:- ELSE Corp Srl
- Autumn Rock Limited
- Magic Mirror
- Fit Analytics GmbH
- True Fit Corporation
- FXGear Inc.
- Others
Virtual Fitting Room Market Regional Analysis
North America occupies a major market share owing to the growing focus on technological advancements such as AI and virtual reality (VR) in the region. For instance, several e-commerce sites are adopting VR and AR technologies so their customers can try on different outfits, which can also boost the virtual fitting room market share.Key Price Indicators of the Global Virtual Fitting Room Market
Costs of Developing and Maintaining AR and AI Technologies
The expenses involved in creating and updating AR and AI technologies directly influence the prices of virtual fitting room solutions.Influence of Hardware Prices
The cost of essential hardware components like high-resolution cameras and sensors plays a significant role in determining the overall system price.Market Competition
Competitive pricing strategies among leading virtual fitting room providers impact the overall market price for these technologies and can hinder virtual fitting room market opportunities.Research and Development Expenses
Investment in research and development activities for advanced features and updates can lead to higher costs for cutting-edge virtual fitting room solutions.Licensing and Subscription Models
The structure of licensing fees and subscription plans affects the overall affordability of virtual fitting rooms for retailers.Key Demand Indicators of the Global Virtual Fitting Room Market
Adoption of E-commerce and Online Shopping Platforms
The growth of e-commerce is driving demand for virtual fitting rooms as a tool to enhance the online shopping experience.Convenient and Personalized Experiences
Consumers seeking personalized and convenient shopping experiences are fuelling the demand for virtual fitting room technologies as well as virtual fitting room market revenue.Mobile Shopping
The rise in mobile shopping is increasing the need for virtual fitting rooms that are optimized for smartphone users.Seasonal Trends and Marketing Campaigns
Seasonal fashion trends and targeted marketing efforts are boosting consumer interest in using virtual fitting rooms for try-ons.Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Virtual Fitting Room Market Analysis
6 North America Virtual Fitting Room Market Analysis
7 Europe Virtual Fitting Room Market Analysis
8 Asia-Pacific Virtual Fitting Room Market Analysis
9 Latin America Virtual Fitting Room Market Analysis
10 Middle East and Africa Virtual Fitting Room Market Analysis
11 Market Dynamics
13 Competitive Landscape
Companies Mentioned
The key companies featured in this Virtual Fitting Room market report include:- ELSE Corp Srl
- Autumn Rock Limited
- Magic Mirror
- Fit Analytics GmbH
- True Fit Corporation
- FXGear Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 177 |
| Published | August 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 6.24 Billion |
| Forecasted Market Value ( USD | $ 33.5 Billion |
| Compound Annual Growth Rate | 18.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 7 |
