The global anti-ageing market value reached USD 68.33 Billion in 2024. The market is expected to grow at a CAGR of 7.50% in the forecast period of 2025-2034 to reach a value of USD 140.83 Billion by 2034.
Consumers aged between 35-55 years dominate the industry, reached more than half of the overall share. Additionally, anti-ageing products and services are more popular among women than men, which is taking the sector growth forward. Consumers having high incomes rule the sector as they can easily afford such products and services.
Ageing is a biological process that affects an individual's fitness and physical appearance, leading the human body to degrade over time. Anti-ageing is the process of minimising the effects of ageing using various treatments and techniques which enables the growth of the anti-ageing market.
In the MENA region, the elderly population is expected to grow significantly in the future decades. Bahrain's population aged 65 and more will increase to 9.0% by 2030 and 25.4% by 2050. Similarly, Kuwait's old population is anticipated to climb from 5.2% in 2030 to 16.1% in 2050, while Oman's will rise from 8.3% to 22.5% during the same time. Population of people aged 80 years and more will also increase, with Bahrain's population expected to rise from 0.6% in 2030 to 4.3% in 2050. Lebanon, Tunisia, Egypt, and Saudi Arabia are all experiencing increase in the population.
Australia's elderly population is also increasing at a very fast rate. By 2023, there were approximately 4 million persons of 65 to 84 years of age, with 0.7 million aged 85 and above. This figure is anticipated to rise drastically, with 6 million people aged 65 to 84 and 1 million over the age of 85 expected by 2033. By 2053, the population 65 to 84 years of age is anticipated to reach over 8 million, with those aged 85 and above approaching 2 million leading to a significant growth of the anti-ageing market.
This generational change leads to increasing demand for anti-aging products and services. As the elder population grows, there will be a higher demand for age-related solutions like cosmetics, vitamins, and wellness products. Companies dealing in anti-aging products can capitalize on this trend by focusing on technologies that meet the needs of the aging population. The increasing older population gives a tremendous opportunity for growth in the anti-aging industry, focusing the need of consumer base with personalized products and services.
The global anti-aging market is influenced by rising consumer interest in age-defying remedies.
The anti-ageing market dynamics and trends are being driven specialty stores and internet platforms which makes these products more accessible to customers. Increased Research and development activities will result in the launch of innovative anti-aging treatments and products, such as plastic surgeries and botulinum toxin injection therapies, which are likely to drive market growth throughout the projection period.
The industry is growing due to significant technological advancements, as well as the emergence of low-cost gadgets and services. Among various devices and technologies, the microdermabrasion devices category leads the business, accounting for a sizable market share, propelling the anti-ageing demand growth.
L’Oréal S.A.
L’Oréal S.A., founded in 1909 and headquartered in Paris, France, is a leading player in the beauty industry. It boasts a brand portfolio of 37 international brands and employs nearly 90,000 individuals. In 2023, the company generated sales of EUR 41.18 billion.
The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc., established in 1946 and headquarters in New York, United States, is a leading manufacturer, marketer, and seller of high-quality fragrance, skincare, makeup, and hair care products. Some of its renowned brands include Bumble and bumble, Bobbi Brown Cosmetics, TOM FORD, Clinique, Aramis, The Ordinary, and Too Faced, among others.
Other key players in the anti-ageing market include Unilever, among others.
Global Anti-Ageing Market Growth
The global anti-ageing industry is being propelled by growing concern of consumers about their physical appearance and aesthetic traits, which results in increased demand for many anti-aging products and equipment. The rising cosmetics and personal care industry is helping to boost the demand for the anti-ageing market.Consumers aged between 35-55 years dominate the industry, reached more than half of the overall share. Additionally, anti-ageing products and services are more popular among women than men, which is taking the sector growth forward. Consumers having high incomes rule the sector as they can easily afford such products and services.
Global Anti-Ageing Market Analysis
Skincare, among other industries, accounts for the bulk of market share due to customers' heightened concern about their skin health and look. The skin-care industry is followed by the haircare and dental-care industries ensuring the continued anti-ageing industry growth. France has the largest anti-ageing market in the world due to its high level of living and use of premium variations of these products.Ageing is a biological process that affects an individual's fitness and physical appearance, leading the human body to degrade over time. Anti-ageing is the process of minimising the effects of ageing using various treatments and techniques which enables the growth of the anti-ageing market.
Key Trends and Developments
Increasing geriatric population; growing demand for anti-ageing skincare; rising trend of personalisation; and technological advancements and innovations are favouring the anti-ageing market expansion.January 2025
BASF’s Personal Care business announced the launch of VitaGuard® A to capture the thriving market for retinol. VitaGuard® A was developed using patented solid lipid particles to limit skin irritation, protect retinol from degradation, and allow better skin bioavailability for improved cosmetic efficacy.September 2024
Minimalist announced the launch of Retinal 0.2 percent Liposomal Cream, its latest anti-ageing solution designed to tackle visible signs of ageing. The cream is formulated with Retinal 0.2 percent and features an innovative liposomal delivery system to ensure deeper penetration of active ingredients and enhance skin rejuvenation.July 2024
SkinCeuticals announced the launch of P-TIOX, its clinically-backed peptide serum designed to reduce the appearance of contraction lines and offer advanced wrinkle modulation, radiant skin, and improved skin smoothness. P-TIOX is effective on its own and complements neurotoxin injections to achieve wrinkle correction.March 2024
L’Oréal Groupe announced the launch of MelasylTM, its latest molecule designed to address localised pigmentation issues leading to post-acne marks and age spots. Cosmetics formulated with the molecule are aimed at providing more natural and even skin tones.Rising geriatric population
The growing ageing population, especially in developed countries, is substantially driving the demand for anti-ageing skincare and treatment to improve the appearance of skin and reduce visible signs of ageing. As the prevalence of chronic diseases among the geriatric population surges, key players are incorporating immune-boosting and anti-inflammatory ingredients into their anti-ageing products to improve overall health.Growing demand for anti-ageing skincare
There is a growing demand for anti-ageing skincare products such as serums and moisturisers that can prevent and delay dry patches, sunspots, acne scars, wrinkles, and fine lines. Anti-ageing skincare ingredients such as Vitamin C, hyaluronic acid, retinoids, copper peptides, and alpha-hydroxy acids are gaining significant popularity.Increasing trend of personalisation
With customers increasingly demanding personalised skincare regimes, key players are leveraging AI-powered devices and apps to analyse skin with improved precision and suggest specific products and routines tailored to specific skin needs. Moreover, scientists are exploring gene editing technologies such as CRISPR-Cas9 to develop personalised anti-ageing treatments tailored to individual genetic profiles.Technological advancements and innovations
Technological advancements and innovations are revolutionising the anti-ageing market landscape. LED light therapy, Radio Frequency (RF) technology, laser skin treatment, and microneedling are expected to gain significant traction to reduce wrinkles, improve skin texture, boost collagen production, and improve skin tone. In addition, the growing application of artificial intelligence (AI) and machine learning (ML) to develop effective novel ingredients is anticipated to bolster the market in the forecast period.Global Anti-Ageing Industry Outlook
The expanding older population, both in the the Middle East and Australia, has important ramifications for the anti-aging sector, boosting the anti-ageing industry revenue.In the MENA region, the elderly population is expected to grow significantly in the future decades. Bahrain's population aged 65 and more will increase to 9.0% by 2030 and 25.4% by 2050. Similarly, Kuwait's old population is anticipated to climb from 5.2% in 2030 to 16.1% in 2050, while Oman's will rise from 8.3% to 22.5% during the same time. Population of people aged 80 years and more will also increase, with Bahrain's population expected to rise from 0.6% in 2030 to 4.3% in 2050. Lebanon, Tunisia, Egypt, and Saudi Arabia are all experiencing increase in the population.
Australia's elderly population is also increasing at a very fast rate. By 2023, there were approximately 4 million persons of 65 to 84 years of age, with 0.7 million aged 85 and above. This figure is anticipated to rise drastically, with 6 million people aged 65 to 84 and 1 million over the age of 85 expected by 2033. By 2053, the population 65 to 84 years of age is anticipated to reach over 8 million, with those aged 85 and above approaching 2 million leading to a significant growth of the anti-ageing market.
This generational change leads to increasing demand for anti-aging products and services. As the elder population grows, there will be a higher demand for age-related solutions like cosmetics, vitamins, and wellness products. Companies dealing in anti-aging products can capitalize on this trend by focusing on technologies that meet the needs of the aging population. The increasing older population gives a tremendous opportunity for growth in the anti-aging industry, focusing the need of consumer base with personalized products and services.
The global anti-aging market is influenced by rising consumer interest in age-defying remedies.
- Consumers are increasingly looking for effective ways to reduce wrinkles, improve skin suppleness, and maintain a young appearance.
- Continuous innovation in anti-aging therapies, such as the creation of improved skincare products and technologies, is driving market expansion.
- The development and production of cutting-edge anti-aging treatments frequently need extensive research and high-quality components, resulting in premium pricing.
- The anti-aging sector is subject to stringent regulatory requirements to assure product safety and efficacy.
- Emerging markets are seeing an increase in demand for anti-aging products as middle-class populations grow and consumer spending on personal care increases.
- Introducing new anti-aging formulas and combining them with additional health benefits, such as skin hydration or UV protection, can help reach a larger audience.
- The anti-aging market is extremely competitive, with numerous brands competing for customer attention.
- Maintaining product quality and matching consumer expectations require a regular supply of high-quality ingredients as well as effective cost management.
Key Players in the Global Anti-Ageing Market and their Key Initiatives
L’Oréal S.A.- Acquired Australian luxury brand Aēsop, enhancing holistic beauty and anti-aging portfolio.
- Expanded dermocosmetics offerings, driven by rising consumer demand for health-oriented skincare to meet the growing demand in of the anti-ageing market.
Beiersdorf AG
- Developed a new active ingredient to combat sugar-induced skin ageing after ten years of research.
- Entered a multi-year partnership with Rubedo Life Science to develop breakthrough anti-aging solutions.
- Launched the Estée Lauder Longevity Collective, focusing on skin longevity research and innovation to create new opportunities in the anti-ageing market.
- Announced a collaboration with the Stanford Center on Longevity to advance longevity research.
Procter & Gamble
- Launched Olay Regenerist Collagen Peptide 24, targeting collagen-depleted skin for a firmer appearance.
- Invested in R&D for advanced anti-ageing formulations, enhancing product efficacy and consumer satisfaction.
Global Anti-Ageing Industry Segmentation
Global Anti-Ageing Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:Market Breakup by Demography
- Age Group
- Gender
- Income
Market Breakup by Industry
- Skin Care Industry
- Hair Care Industry
- Dental Care Industry
Market Breakup by product-types
- Anti-Wrinkle Products
- Anti-Wrinkle Cream
- Botulinum Toxin A Injections
- Dermal Fillers
- Anti-Pigmentation
- Anti-Pigmentation Creams
- Chemical Peels
- Sunscreen Products
- Hair Care Products
- Hair Colour products
- Anti-Hair Fall products
- Hair Gain products
Market Breakup by device and technology
- Microdermabrasion Devices
- Aesthetic Energy Devices
- Laser Devices
- Intense Pulsed Light Devices
- Radio Frequency Devices
- Ultrasound Devices
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Anti-Ageing Market Share
The growth of the anti-ageing market is benefiting from significant technological advancements, as well as the emergence of low-cost gadgets and services. Among various devices and technologies, the microdermabrasion devices category leads the business, accounting for a sizable market share. This expansion is being driven by increased consumer awareness of the availability of numerous anti-ageing devices.The anti-ageing market dynamics and trends are being driven specialty stores and internet platforms which makes these products more accessible to customers. Increased Research and development activities will result in the launch of innovative anti-aging treatments and products, such as plastic surgeries and botulinum toxin injection therapies, which are likely to drive market growth throughout the projection period.
The industry is growing due to significant technological advancements, as well as the emergence of low-cost gadgets and services. Among various devices and technologies, the microdermabrasion devices category leads the business, accounting for a sizable market share, propelling the anti-ageing demand growth.
Competitive Landscape
Key anti-ageing market players are actively investing in research and development activities to develop new formulations and treatment methods to address specific signs of ageing like fine lines and wrinkles. Anti-ageing companies are also integrating AI-powered skin analysis tools to analyse the skin conditions of users through online platforms or mobile apps in order to provide personalised recommendations to customers.L’Oréal S.A.
L’Oréal S.A., founded in 1909 and headquartered in Paris, France, is a leading player in the beauty industry. It boasts a brand portfolio of 37 international brands and employs nearly 90,000 individuals. In 2023, the company generated sales of EUR 41.18 billion.
Beiersdorf AG
Beiersdorf AG, founded in 1882 and headquartered in Hamburg, Germany, is a leading beauty company that offers high-quality and innovative skincare products. Some of its prominent brands include NIVEA, La Prairie, Eucerin, Chantecaille, and Hansaplast, among others. The company boasts over 170 affiliates across the world.The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc., established in 1946 and headquarters in New York, United States, is a leading manufacturer, marketer, and seller of high-quality fragrance, skincare, makeup, and hair care products. Some of its renowned brands include Bumble and bumble, Bobbi Brown Cosmetics, TOM FORD, Clinique, Aramis, The Ordinary, and Too Faced, among others.
Procter & Gamble
Procter & Gamble, established in 1837 and headquartered in Ohio, United States, is one of the world's largest consumer goods companies. Some of its iconic brands include Charmin®, Head & Shoulders®, Always®, Pantene®, and Vicks®, among others. The company’s products are sold and marketed in nearly 70 countries.Other key players in the anti-ageing market include Unilever, among others.
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Anti-Ageing Market Analysis
6 North America Anti-Ageing Market Analysis
7 Europe Anti-Ageing Market Analysis
8 Asia-Pacific Anti-Ageing Market Analysis
9 Latin America Anti-Ageing Market Analysis
10 Middle East and Africa Anti-Ageing Market Analysis
11 Market Dynamics
12 Competitive Landscape
Companies Mentioned
The key companies featured in this Anti-Ageing market report include:- L’Oréal S.A.
- Beiersdorf AG
- The Estée Lauder Companies Inc.
- Procter & Gamble
- Unilever
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 163 |
| Published | August 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 68.33 Billion |
| Forecasted Market Value ( USD | $ 140.83 Billion |
| Compound Annual Growth Rate | 7.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 6 |
