Handicrafts Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The handicrafts market attained a value of USD 787.85 Billion in 2024. The market is expected to grow at a CAGR of 11.80% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 2.40 trillion.

The growing cultural appreciation for preserving heritage via traditional art forms is increasing the handicrafts market share. Governments, NGOs, and cultural institutions have initiated programs to revive and promote indigenous crafts. For instance, in August 2024, Vodafone Idea launched the "Artisans of India" initiative by collaborating with NGOs to showcase local handicrafts in 12 Indian states. As people seek deeper cultural connections and authenticity, these traditional handicrafts have become more desirable. This trend is particularly strong in tourism, where visitors prefer locally made souvenirs that reflect regional identities.

The expanding middle-class population, particularly in emerging economies, is increasing disposable incomes. According to the Organisation for Economic Co-operation and Development (OECD), real household income per capita within the OECD surged by 0.5% in Q4 of 2024. Consumers are more willing to spend on home décor, fashion, and lifestyle products that are aesthetically unique and culturally significant. Handicrafts cater to this desire for distinctive, non-mass-produced items. This demographic is also more likely to engage in home improvement and cultural consumption, which aligns with the appeal of handcrafted products.

Training initiatives are significantly favouring the handicrafts market revenue for enhancing the artisan skills, improving product quality, and fostering innovation. In May 2025, Flipkart Foundation and AIACA launched Phase II of their Sustainable Artisan Enterprise Programme in Gujarat, empowering 600+ women artisans through training, mentorship, market access. These programs teach modern design techniques alongside traditional craftsmanship, helping artisans create products that appeal to contemporary consumers.

Key Trends and Recent Developments

January 2025

UNESCO, the World Crafts Council, and India’s Ministry of Textiles hosted the World Crafts Forum in New Delhi for celebrating global traditional crafts and artisanal heritage. The event united artisans, policymakers, and craft leaders from over 20 countries, highlighting sustainable practices, cultural identity, and economic empowerment through craft.

December 2024

The Meghalaya government, in partnership with NIT Meghalaya, launched a cutting-edge Innovation & Research Centre for Handloom and Handicraft in Shillong under the RAMP program (Ministry of MSME, World Bank-supported). The centre aims to modernize traditional crafts through R&D, biodegradable design prototypes, artisan upskilling, and enhanced market access for local craftsmen.

October 2024

The French Embassy and Indian Institute of Crafts and Design (IICD) crafted a unique “Kavad” (portable shrine) in Jaipur, India, for blending Indian and French motifs. This art piece symbolized cultural cooperation and is now part of France's diplomatic collection, strengthening artist exchange.

September 2024

Saudi Arabia’s Ministry of Culture declared 2025 the “Year of Handicrafts” to honour the nation’s rich artisanal heritage. The initiative, approved by the Cabinet, seeks to promote traditional crafts, support local artisans, and elevate Saudi craftsmanship on the global stage through exhibitions, education, and international cultural collaborations.

Growing Preference for Sustainable and Eco-Friendly Products

The global push towards sustainability is largely contributing to the handicrafts market development. Consumers are increasingly rejecting mass-produced, synthetic goods in favour of environmentally conscious alternatives. Handicrafts, often made with natural, recycled, or upcycled materials, align with this eco-conscious mindset. In August 2024, NIT graduates recycled 350,000 kg of plastic waste into durable home décor, promoting sustainability and innovation through eco-friendly products. This green appeal is especially strong among younger demographics, who prioritize ethical consumption.

Expansion of E-Commerce and Online Marketplaces

The digital transformation of retail is dramatically increasing the accessibility of handicrafts. Online platforms are empowering artisans to reach global audiences from remote locations. In March 2024, Tunisia launched Souk Lemdina, an online platform for promoting local artisans’ handicrafts from décor to fashion globally while preserving tradition and boosting small-scale producers. Social media also serves as a powerful tool for showcasing products and storytelling. Moreover, e-commerce analytics and customer feedback loops help sellers refine offerings and target the right demographics.

Influence of Global Tourism on Handicraft Sales

Tourism remains a crucial driver for the handicrafts market, as travellers seek locally made, culturally rich souvenirs. Tourists are drawn to handmade goods that reflect a destination’s heritage. Tourist spending directly supports artisans and local economies, particularly in developing nations. As per the Japan Tourism Agency, the average spending on traditional handicrafts in Japan per visitor reached ¥13,338 in the July-September quarter of 2023. With the rising digital alternatives, in-person exposure to crafts during travel continues to play a vital role in stimulating demand for handmade products.

Government and Institutional Support for Handicrafts

Many governments and international bodies are recognizing the socio-economic and cultural value of handicrafts. Funding schemes, training programs, artisan cooperatives, and infrastructure support are helping to improve productivity and market access. In February 2025, the Europe Union and India launched seven textile and handicraft projects with EUR 9.5 million funding for enhancing sustainability, resource efficiency, market access across 9 states for 35,000 beneficiaries. This institutional backing enhances the visibility and viability of the handicrafts sector, encouraging growth via increased production capacity, skill development, and access to new markets.

Technological Advances in Craft Production and Logistics

The influx of technology is increasingly aiding production and distribution in the handicrafts market outlook. Tools including laser cutters, 3D printing, and design software help artisans scale output without compromising on authenticity. In January 2025, LOKLiK launched its new smart cutter, LOKLiK iCraft™ to cater to DIY enthusiasts. Inventory and supply chain technologies also improve order management, while digital payments and logistics platforms streamline sales and delivery. These tech-enabled improvements are critical in making the handicraft sector competitive in the modern marketplace.

Handicrafts Industry Segmentation

The report titled “Handicrafts Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Woodware
• Artmetal Ware
• Handprinted Textiles and Scarves
• Embroidered and Crocheted Goods
• Zari and Zari Goods
• Imitation Jewellery
• Sculptures
• Pottery and Glassware
• Attars and Agarbattis
• Others

Key Insight: Woodware dominates the handicrafts market, prized for its blend of utility and artistry. This category includes furniture, decorative items, kitchen utensils, and carved sculptures made from teak, sandalwood, and rosewood. The rising demand for sustainable and eco-friendly products has fuelled woodware’s popularity. Urban consumers prefer wooden home décor and furniture for their natural aesthetic and longevity. As per the Observatory of Economic Complexity (OEC), United States exported USD 9.61B of wood products in 2024. This booming export markets in Europe and North America are driving the segment growth.

Market Breakup by End User

• Residential
• Commercial

Key Insight: The residential segment drives the handicrafts market expansion as homeowners increasingly seek unique, artisanal products to personalize their living spaces. Handcrafted items add character and cultural richness to homes. In February 2025, Prosperity launched a handcrafted Garden & Balcony Décor collection, blending traditional artistry with outdoor elegance to enhance serene living spaces. The rise of eco-conscious consumers has boosted demand for sustainable, handmade goods in residential settings. This segment also benefits from growing trends in home decoration, DIY culture, and the desire for authentic, story-rich pieces that reflect personal style and heritage.

Market Breakup by Distribution Channel

• Mass Retailers
• Departmental Stores
• Independent Retailers
• Online Stores
• Others

Key Insight: Online stores are largely propelling the handicrafts demand, driven by the global shift towards e-commerce and digital accessibility. As per Hostinger, nearly 2.71 billion people across the world shopped online in September 2024. Retail platforms and regional marketplaces are offering artisans a global reach and consumers easy access to diverse, authentic products. These platforms also support storytelling, transparency, and customization. Social media marketing and influencer collaborations have further boosted this segment, enabling small artisans to grow without a physical storefront.

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Key Insight: North America is leading the handicrafts market, driven by a strong appreciation for handmade, sustainable, and culturally rich products. The United States and Canada are witnessing rising consumer demand for artisanal goods, particularly via online platforms. For instance, in November 2023, Michaels launched MakerPlace, a unique online marketplace for handmade goods, artist-led classes, DIY guides, and creative supplies in the United States. The growing interest in fair-trade and ethically sourced products is supporting artisans from Latin America, Asia, and Africa, driving the regional market growth.

Handicrafts Market Share

Artmetal Ware & Handprinted Textiles and Scarves to Garner Popularity

Artmetal ware encompasses handcrafted items made from metals, such as brass, copper, and bronze, often decorated with intricate engravings or inlays. This segment includes statues, utensils, lamps, and ornamental pieces. For example, the brassware from Moradabad in India is globally recognized for its exquisite craftsmanship. The durability and metallic sheen of artmetal products appeal to collectors and home decorators alike. These items also symbolize cultural heritage and are sought after in international markets, especially for traditional gifting and ceremonial purposes.

Handprinted textiles and scarves are gaining popularity in the handicrafts industry as they involve fabric decorated by techniques, such as block printing, batik, and tie-dye. Scarves made from vibrant, hand-block printed cottons and silks are using natural dyes, combine artistry with everyday utility. These products appeal to fashion-conscious consumers who appreciate sustainable and artisanal clothing. In February 2025, Kingly revolutionized textiles with the European Union’s only GOTS-certified dye house offering precision Pantone colour matching for ensuring flawless accuracy and top sustainability standards. This growing interest in ethnic and eco-friendly fashion worldwide is adding to the segment growth.

Commercial Handicrafts to Record Preference

The commercial segment plays a vital role in the handicrafts industry for supplying businesses, such as hotels, restaurants, boutiques, and corporate offices. Handcrafted decor, textiles, and art pieces are used to create unique, culturally rich environments that enhance brand identity and customer experience. In November 2024, Jaypore launched aesthetic Dokra handicrafts for preserving traditional metal art while empowering artisans with sustainable livelihoods and cultural recognition. This segment is further growing as businesses recognize the value of artisanal products in differentiating their spaces and offerings.

Independent Retailers & Departmental Stores to Drive Handicraft Sales

Independent retailers are the backbone of the traditional handicrafts market, offering curated, handcrafted items with personalized customer service. These retailers work directly with artisans or small cooperatives for ensuring authenticity and fair-trade practices. Boutiques and craft stores in tourist hubs are playing a vital role in preserving local craft traditions. Independent shops also cater to niche audiences seeking meaningful, artisanal products. Close ties with producers are also allowing them to share stories behind each piece, enhancing customer connection.

Departmental stores offer a middle ground between mass retail and niche boutique shopping. They typically stock a curated selection of handicrafts alongside mass-market goods. Several stores are featuring seasonal or regional collections of handmade decor, textiles, or accessories, especially during festivals or holidays. For instance, in November 2023, Reliance Retail unveiled Swadesh, a dedicated Arts & Crafts specialty retail format, showcasing authentic handcrafted products and empowering local artisans. These stores also provide visibility to select artisan brands, especially in urban markets.

Handicrafts Market Regional Analysis

Surging Handicrafts Demand in Europe & Asia Pacific

Europe holds a strong position in the handicrafts market, due to its deep-rooted appreciation for cultural preservation, quality craftsmanship, and sustainability. Germany, France, and the United Kingdom have thriving artisan markets and government-supported craft sectors. The popularity of handmade textiles, ceramics, and wooden decor is notable, particularly in Scandinavia where minimalism meets craftsmanship. European consumers value heritage and ethical production, supporting both local and imported crafts. Events including Maison & Objet in Paris and traditional Christmas markets also provide significant platforms for artisans.

Asia Pacific handicrafts market value is growing with India, China, Vietnam, and Indonesia emerging as major global suppliers of woodware, textiles, metal crafts, and ceramics. As per United Nations COMTRADE database, India’s ceramic product exports to Qatar reached USD 38.61 million in 2024. Urbanization and rising disposable incomes in India and China are slowly increasing internal demand for artisanal goods. Meanwhile, government initiatives like India’s “Make in India” and exhibitions, such as Surajkund Mela are also helping artisans gain visibility and foster regional market growth.

Competitive Landscape

Key players in the handicrafts market are deploying strategies that focus on expanding market access, enhancing product appeal, and leveraging technology. Many artisans and brands are utilizing e-commerce platforms, such as Amazon Handmade, Etsy, and IndiaHandmade to reach global customers directly, bypassing traditional middlemen. Players are investing in customization and personalization to cater to modern consumers seeking unique, handmade items. Sustainability and eco-friendliness are central to product innovation, with natural dyes, recycled materials, and biodegradable packaging becoming standard.

Government-backed initiatives, such as PM Vishwakarma and RAMP support artisan training, financial aid, and cluster development. International collaborations and exhibitions, and partnerships with European Union agencies, help promote Indian and global handicrafts abroad. Additionally, players are embracing social media marketing, influencer tie-ups, and storytelling to build brand identity and emotionally connect with buyers. Lastly, the establishment of design residencies and innovation centres, such as the Meghalaya-NIT launch, encourages R&D and contemporary design integration. These strategies collectively enhance visibility, profitability, and cultural relevance in a rapidly evolving global market.

Asian Handicrafts Pvt. Ltd.

Founded in 1976, Asian Handicrafts Pvt. Ltd. is an ISO certified export house headquartered in Gurgaon, Haryana. The company designs and exports a wide range of handicrafts, including home décor, gift items, Christmas ornaments, and fashion jewellery crafted from wood, metal, glass, and eco-friendly composites.

Native Crafts and Arts, Inc.

Founded in 1966 and headquartered in the Philippines, Native Crafts and Arts, Inc. is a prominent producer and exporter of home décor and lighting accessories. Serving clients across Asia, Europe, and the Americas, the company showcases Filipino craftsmanship through traditional weaving methods and the use of locally sourced natural materials.

Fakih Group of Companies

Established in 1994 and headquartered in Dubai, the United Arab Emirates, the Fakih Group of Companies specializes in a wide array of handicrafts, antiques, and gift items. Leveraging advanced technology and a modern manufacturing setup, the firm offers pashmina shawls, wooden crafts, home décor, brass artifacts, oil-based perfumes, and custom wooden boxes.

Vietnam Handicraft Co., Ltd.

Vietnam Handicraft Co., Ltd., founded in 2010 and headquartered in Hanoi, specializes in eco-friendly handcrafted products, such as baskets, lampshades, and home décor. Using natural and recycled materials, the company supports local artisans by promoting traditional craftsmanship, fair wages, and community development while preserving Vietnam’s cultural heritage.

Other players in the handicrafts market are Gangamani Fashions (Art & Crafts), S. N. Handicrafts, HN Handicrafts, Unique Handicrafts Ltd, Haswani Handicrafts, and Sushil Craft, among others.

Key Features of the Handicrafts Market Report

• Comprehensive analysis of global and regional handicrafts market size and growth.
• Detailed segmentation by product type, end user, distribution channels and region.
• Insights on consumer preferences and emerging sustainable craft trends.
• Evaluation of key players, competitive landscape, and market share.
• Impact assessment of government initiatives and export policies on handicrafts.
• Forecasts and projections for market trends through 2025 and beyond.

Why Choose This Research?

• Reliable, data-driven insights from verified industry sources.
• Customized reports tailored to client-specific needs and sectors.
• In-depth competitor benchmarking and market opportunity analysis.
• Regular updates ensuring access to latest market developments.