The market is undergoing a significant transformation driven by urbanisation, dual-income households, and increasing awareness of early childhood development. According to the Ministry of Women and Child Development, around 3.5 crore children in the 0-6 age group benefit from the government’s Integrated Child Development Services (ICDS) scheme, indicating strong government attention. However, a substantial share of the urban population now seeks private alternatives offering structured curricula and global exposure.
Innovative models are reshaping the India pre-school/childcare market dynamics. Preschool firms like Footprints and Safari Kid have introduced AI-based child progress tracking and CCTV-enabled parental access, offering transparency and personalisation. Meanwhile, NEP 2020 has underscored the importance of foundational learning, recommending play-based methods in the early years, which has catalysed private sector participation. India's National Early Childhood Care and Education (ECCE) Policy further supports this with strategic frameworks.
Another notable trend in the market is hybrid pre-schooling. Platforms like KLAY and Amelio have introduced flexible modules integrating digital and physical spaces, ideal for parents in tier-1 cities juggling hybrid work. These initiatives highlight how convenience and personalisation are becoming the key areas of focus in India's evolving early learning ecosystem.
Key Trends and Recent Developments
January 2025
The Ruskin Bond International School (RBIS) franchise model, a novel endeavour to transform early childhood education, was introduced in the Indian educational scenario. This programme creates a comprehensive and engaging learning environment for young children by combining storytelling, experiential learning, and practical skills.March 2024
Kido International, a United Kingdom-based leading provider of early education, announced the acquisition of Amelio Early Education, one of the major preschool and daycare providers in India. It aims to offer international-level preschool experience to the students and boost the growth of the India pre-school/childcare market. Kido International's acquisition of Amelio marks a strategic consolidation, strengthening global-standard preschool access and signalling rising M&A activity in India’s early education sector.November 2023
The Finnish early education system was introduced in India with the announcement of a new cooperation between HEI Schools (Helsinki International Schools Group) and a well-known Indian education entrepreneur. This significant collaboration supports HEI Schools' enduring goal of offering top-notch instruction globally.September 2023
Safari Kid, a United States-based preschool chain, announced that it is investing around Rs 100 crore for its expansion in India and to provide premium services. It aims to open 20 preschools by March 2024 and 50 overall schools by 2028. Safari Kid’s INR 100 crore expansion plan reflects increasing investor confidence in India’s premium preschool category, driven by urban demand for quality early education and daycare infrastructure.Parental Demand for Transparency and Technology Integration
Urban parents have increasingly demanded real-time updates and personalisation. In response, pre-schools like EuroKids and KLAY have launched mobile apps for live video feeds, health tracking, and digital attendance logs, boosting the India pre-school/childcare market growth. Start-ups are embedding AI to track milestones and behavioural patterns, offering predictive insights to educators and guardians. These innovations are drawing attention from venture capitalists, fuelling the emergence of technology-first learning spaces. This trend, accelerated by post-pandemic safety concerns, is helping centres maintain trust and ensure consistent engagement with families across India’s metro cities.Government Push via NEP & ICDS Reforms
India's National Education Policy 2020 has formally recognised pre-primary education as essential, laying a framework that aligns early learning with a national curriculum, boosting the India pre-school/childcare market opportunities. The Ministry’s ICDS modernisation under Mission Poshan 2.0 is digitising nearly 13.9 lakh Anganwadi centres. These developments have sparked collaborations between private players and the government to professionalise and upgrade childcare services. For example, the Delhi government’s partnership model for private pre-schoolers within school premises is gaining traction. These reforms aim not only at increasing enrolments but also raising the quality bar through teacher training and infrastructure funding.Workplace-linked Childcare Uptake
In a push for employee retention and diversity, corporates are partnering with daycare brands to offer on-site childcare, accelerating the India pre-school/childcare market development. Firms like Infosys and TCS have enabled this model with providers like Amelio, ensuring care is within office campuses. Post-pandemic, hybrid setups are increasing demand for near-office and flexible daycares. This workplace-centric approach is seeing government reinforcement as well, with the Maternity Benefit (Amendment) Act mandating crèches for organisations with over 50 employees. This blend of compliance and care convenience is driving rapid expansion in the segment, especially in metro cities and IT parks.Tier-2 Expansion via Franchise and Budget Pre-Schools
Smaller cities are witnessing a surge in budget-friendly and franchised models. Chains like Kidzee and Little Millennium are rapidly franchising in cities like Bhubaneswar, Indore, and Patna. With lower real estate costs and rising middle-class awareness, these regions offer a lucrative proposition. Government’s smart city push is improving infrastructure, indirectly supporting India pre-school/childcare market penetration. Many pre-schools in these towns offer multilingual programmes tailored to local cultures, appealing to aspirational parents looking for affordable global education prospects. This localisation strategy combined with low entry costs is making franchise-based expansions highly viable.Curriculum Innovation: STEAM, Multilingual & Sensory Learning
Preschools are shifting from rote-learning to experience-based curriculums. Preschool companies like Safari Kid are integrating STEAM education including Reading, Writing, Math, Public Speaking, Art and Physical Development, from early years. Sensory learning environments, with music zones, nature play, and mindfulness corners, are emerging as key differentiators. With NEP encouraging mother-tongue instruction till Grade 5, many centres are introducing multilingual modules, blending English, Hindi, and regional languages. This new wave of curriculum diversification aligns with global standards and supports holistic development.India Pre-School/Childcare Industry Segmentations
The report titled “India Pre-School/Childcare Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:Market Breakup by Facility
- Full Day Care
- After School Care
Market Breakup by Ownership
- Public
- Private
Market Breakup by Age Group
- Less Than 2 Years
- 2-4 Years
- 4-6 Years
- Above 6 Years
Market Breakup by Location
- Standalone
- School Premises
- Office Premises
Market Breakup by Major Cities
- Delhi-NCR
- Bengaluru
- Hyderabad
- Chennai
- Mumbai
- Kolkata
- Rest of India
Market Breakup by Region
- North India
- West and Central India
- South India
- East India
India Pre-School/Childcare Market Share
By Facility, Full Day Care Accounts for the Dominant Share of the Market
Full-day care remains the dominant in the Indian market due to the rise in nuclear families and working parents. Operating typically from 9 a.m. to 6 p.m., these centres combine structured learning with meals, rest, and socialisation. Players like KLAY, Ipsaa, and Footprints cater to premium urban demand with CCTV access and real-time app updates. Corporates also prefer full-day childcare models for on-campus deployment, supporting employee productivity. NEP 2020's focus on early childhood education has led to improved curriculums within these centres. Customisable schedules, nutritional programmes, and activity-based learning have made this format the go-to option for urban professionals, impacting the India pre-school/childcare market revenue.After-school care is emerging as the fastest-growing category, especially in urban hubs with dual-income households. Centres operate between 2 p.m. and 7 p.m., offering tutoring, art, language, and play. Childcare providers like Amelio and Mindseed are diversifying into this niche, offering STEM clubs and coding classes for early learners. Increasing academic pressure and lack of safe play areas have made these structured after-school options popular. With over 70% of school-going children in metro cities lacking adult supervision post-school hours, this category is gaining traction. Many providers also offer pick-up from schools, gamifying learning and keeping children creatively occupied until parents return from work.
By Ownership, the Private Category is Gaining Significant Traction in the Indian Market
Private pre-schools occupy the dominant share of the Indian market. Chains like EuroKids, Little Elly, and Hello Kids are pioneering personalised curriculums, technology integration, and parent engagement tools. Franchising enables scalability with quality assurance, especially in tier-2 cities. Investments from private equity firms are fuelling innovation and infrastructure upgrades. The private sector also enjoys flexibility in curriculum design and teacher recruitment, giving it an edge over standardised public models. With growing aspirations for globalised early education, private centres are embedding international pedagogies like Montessori and Reggio Emilia, appealing to new-age Indian parents seeking global readiness from early years.Public early education, powered by Anganwadis, is seeing modernisation under Mission Poshan 2.0., accelerating the pre-school/childcare demand in India. While still fragmented, digital dashboards, biometric attendance, and play-based teaching are being introduced. These centres serve low-income households, particularly in rural and semi-urban areas. Government incentives and NGO partnerships are bridging learning gaps. States like Tamil Nadu and Karnataka piloted preschool classrooms within public schools with trained facilitators. Despite resource challenges, public centres offer scalability and reach. Policy emphasis and funding for early childhood development, like budget hikes under ICDS, are gradually making public ownership more competitive.
By Age Group, the 2-4 Years Category Registers the Major Share of the Market
The 2-4 years category is the dominant age group in the market. Children in this stage begin structured learning, foundational language, and cognitive development. Most NEP-compliant curriculums begin at this level, making it central to both public and private offerings. Pre-schools like EuroKids, Kangaroo Kids, and Safari Kid focus their main programmes on this age group. Sensory rooms, interactive play, and audio-visual storytelling are commonly used to engage this group.The less than 2 Years segment is the fastest-growing age group within the preschool/childcare market in India, as modern parents increasingly opt for early care due to shorter maternity leaves and nuclear setups. Providers like KLAY and Amelio have created infant care modules including feeding, sleep tracking, and milestone logging through digital apps. Centres are using IoT-enabled devices for temperature and hygiene monitoring to ensure infant well-being. Government encouragement via workplace crèche mandates has made infant care services vital, especially within IT parks and co-working spaces.
By Location, the Standalone Category Occupies a Substantial Share of the Market
Standalone centres remain the dominant location, particularly in metro cities and tier-1 cities. These allow flexibility in curriculum, space design, and branding. Preschools like Kidzee and Bachpan have built expansive networks using this format. Operators can customise learning environments with sensory zones, gardens, and digital classrooms. The model appeals to franchisees due to manageable capex and scalable neighbourhood presence. Standalone units also accommodate hybrid care models like flexible timings and emergency bookings. Their autonomy enables faster integration of new learning technologies and design innovations. This segment is supported by increasing interest in personalised care and curriculum independence, particularly among mid-income and premium urban consumers.Childcare located within or near office premises is the fastest-growing category, strengthening the India pre-school/childcare demand forecast. Increasing compliance with the Maternity Benefit (Amendment) Act, 2017 is prompting corporates to adopt on-site childcare. Preschool chains like Amelio and Ipsaa have scaled such models in collaboration with IT firms and MNCs. These centres offer convenience and secure environments, thereby boosting workforce productivity and retention. They typically include custom programmes, live app updates, and trained staff tailored for professional parents. Office premises-based preschools blend accessibility with high safety standards and cater to the new hybrid work culture.
India Pre-School/Childcare Market Regional Analysis
By Region, South India Holds the Leading Position in the Market
South India typically holds significant market share due to the presence of cities such as Bangalore and Chennai where rapid urbanisation and presence of high-end pre-schools are boosting growth. The increased penetration of branded pre-schools throughout Tier 1 and Tier 2 cities, combined with a growing population income in urban areas also increase the India pre-school/childcare industry revenue. The burgeoning presence of key market players such as EuroKids and KLAY Schools in these cities offers easy access to upper-class and middle-class families to enrol their children in the top institutes of the country.North India is also expected to witness significant growth due to the presence of prominent preschool and childcare providers in the NCR region. The rise of nuclear families and single parents in big cities due to job purposes further fuels category growth and positively impacts the demand forecast. In addition, the growing change in the Indian education sector, together with a rising awareness about the value of early childhood education, will further boost this regional market in India during the forecast period.
Competitive Landscape
The India preschool/childcare market players like EuroKids, Footprints, KLAY, and Safari Kid are focusing on technology integration, parent transparency, and curriculum innovation. The rise of edu-franchising offers low-cost scalability while preserving curriculum quality. AI-based learning paths, IoT-monitored infant care, and parent dashboards are emerging as standard offerings. Players are tapping into corporate partnerships and real estate collaborations to increase reach and reduce overheads.Emerging India preschool/ childcare companies are targeting tier-2 and tier-3 cities with vernacular-first, culturally contextual modules. International curriculum adoption like Reggio Emilia and Montessori is being indigenised. The sector offers opportunities in content creation, app development, and teacher skilling. Demand for integrated services including nutrition, transport, and developmental tracking, is prompting consolidation and cross-sector partnerships. Market leaders are also investing in R&D to create evidence-backed child development frameworks.
Kidzee
Founded in 2003, Kidzee is one of the most prominent preschool chains in Asia. This institute follows the ILLUME curriculum which focuses on child-centric and self-paced learning. This institute offers structured programmes for fostering the proper growth of the kids in preschool as well as kindergarten.Bachpan
Founded in 2005, Bachpan is one of the most popular preschool chains in India with around 1200 branches worldwide. It offers features such as smart classrooms and Speak-O-Kit which educates kids through innovative and audio-visual training methods to enhance their learning experience.Eurokids
Founded in 2001, Eurokids is another major market player in India pre-school/childcare industry which boosts around 1000 centres in India. It offers an EUNOIA curriculum which can help young learners achieve emotional, social, and cognitive development to help them adjust well in school later on.SHEMROCK
Founded in 1989, SHEMROCK is one of the first playschool chains in India, recognised for having invented a dynamic and kid-friendly learning approach that has revolutionised the idea of early childhood education. The school has over 550 branches across India, Nepal, and Bangladesh, and 70+ branches in the Delhi-NCR region.Other key players in the market are Hello Kids Education India Pvt., and Little Millennium, among others.
Key Highlights of the India Pre-School/Childcare Market Report:
- Detailed market dynamics captured till 2034, offering high-granularity insights.
- Rise of hybrid preschool models combining Montessori and digital frameworks gaining traction among urban millennial parents.
- Strategic partnerships between private equity firms and pre-school chains, reshaping the scale and delivery of early education.
- Tier-II and Tier-III towns witnessing aggressive capacity expansion due to aspirational middle-class spending on early learning.
- Emphasis on health-integrated childcare spaces post-pandemic, including indoor air purification and touch-free sanitation systems.
- Sector specialists with deep experience in India’s K-12 and early education verticals.
- Contextual intelligence blending primary fieldwork with macro-urbanisation indicators.
- Dynamic forecasting model integrating licensing norms, NEP mandates, and consumer spend data.
- Actionable B2B insights tailored for operators, franchisors, edtech firms, and investors exploring long-term preschool scale-ups.
Table of Contents
Companies Mentioned
The key companies featured in this India Pre-School/Childcare market report include:- Kidzee
- Bachpan
- Eurokids
- Shemrock
- Hello Kids Education India Pvt.
- Little Millennium
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 147 |
Published | August 2025 |
Forecast Period | 2025 - 2034 |
Estimated Market Value ( USD | $ 5.06 Billion |
Forecasted Market Value ( USD | $ 13.73 Billion |
Compound Annual Growth Rate | 10.5% |
Regions Covered | India |
No. of Companies Mentioned | 7 |