Bluetooth Beacons Market Report and Forecast 2025-2034

The global bluetooth beacons market is expected to grow at a CAGR of about 80.00% in the forecast period of 2025-2034.

North America Aiding the Bluetooth Beacons Market

North America has become one of the leading regions in the global bluetooth beacon that can be attributed to the ongoing adoption of technology in the hospitality and retail industries. Offering coupons and growing trade promotions have now become the standard in order to drive sales in a competitive marketplace. This has allowed retailers to make personalised deals and coupons available. The United States has made a major contribution to the development of the bluetooth beacon and iBeacon markets in North America, followed by Canada. Technology is providing a boost to the iBeacon segment of the global market, representing higher market share and valuation. The retail end-user segment of the North America bluetooth beacon and iBeacon markets is expected to have a high profile in the coming years.

Bluetooth Beacons: Market Segmentation

Beacons are used by organisations to transmit content and information that are contextually important to users at specific locations. They open the possibility of linking the online virtual environment to the offline physical world by providing context-aware information to mobile users. Bluetooth beacons relay signals and messages to smart devices under range in the form of alerts. Essentially, they consist of a chip and various electronic components on a small circuit board.

Based on technology, the market is divided into the following:

• Eddystone
• iBeacon
• Alt Beacon
• Others

The product finds wide end-uses in the following sectors:

• Travel and Tourism
• Retail
• BFSI
• Healthcare
• Others

The regional markets for bluetooth beacons can be divided into:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Rising Product Distribution Bolstering the Market Growth

The rising reach of the distribution channels including hypermarkets, supermarkets, specialty stores, department stores, cash and carry shops and discounters, is boosting the growth of the bluetooth beacon market. This is because bluetooth beacons are used in retail industries to provide consumers with offers, flash sales, product details, or simply to speed up the checkout process by contactless payment systems. Product distribution and multi-channel marketing have now become key trends in the retail sector, propelling the growth of the bluetooth beacon industry, as manufacturers are compelled to improve beacon software. Bluetooth beacons are also in high demand from airports and ground transit hubs, as they allow instant notification of flight delays, departures and gate and platform details to passengers.

Key Industry Players in the Global Bluetooth Beacons Market

The report gives a detailed analysis of the following key players in the global bluetooth beacons market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Estimote, Inc.,
• Accent Advanced Systems, S.L.U.,
• MOKOSmart
• Zebra Technologies Corp.
• Kartographers Technologies Pvt. Ltd.
• Radius Networks, Inc.
• Kontakt.io
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.