Rice Syrup Market Report and Forecast 2025-2034

The global rice syrup market is expected to grow at a CAGR of 4.00% over the forecast period of 2025-2034. The market is being driven by the rising health awareness among consumers, coupled with the growing demand for natural or plant-based ingredients in various sectors.

Rising Demand for Organic Rice Syrup to Aid the Market Growth

The growing popularity of the organic rice syrup segment over conventional is expected to drive the growth of the industry over the forecast period. The rising demand for organic products is leading manufacturers to develop products from high-quality ingredients, free from synthetic additives, which is driving the growth of this segment, and in turn, aiding the overall industry growth.

Region-wise, Europe is expected to account for the one of the largest shares in the global market owing to increased consumer health awareness and a rise in demand for organic, natural, and healthy food products in the region. High consumption of baked products and confectionaries in Europe is a significant factor driving the market in the region. Also, strict regulations pertaining to the distribution of rice syrup by the European Union (EU) are providing consumers with a sense of confidence, thereby fuelling the sales of rice syrup in Europe.

Rice Syrup Market Segmentation

Rice syrup is a grain syrup or basically a sweetener obtained from whole grain rice via its fermentation using enzymes in order to break down the natural starches present in it into complex carbohydrates, maltose, and glucose. Rice syrup offers a mildly sweet butterscotch flavour for items like cookies, cakes, pies, and puddings. Upon its use with baked goods, rice syrup will generally create a more crisp or harder textured result.

The rice syrup industry, based on rice type, can be divided into:

• Brown
• White

On the basis of nature, the industry is segmented into:

• Organic
• Conventional

Rice syrup finds application in sectors like

• Bakery and Confectionery
• Beverages
• Desserts and Dairy
• Infant Formula
• Meat, Poultry, and Seafood
• Others

Based on region, the market can be divided into:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Rising Demand from the Food and Beverage Sector to Propel the Market Growth

The global market for rice syrup is being driven by its growing application of the product in the food and beverage sector, particularly to manufacture processed and baked goods. The industry is witnessing a steady growth due to the growing consumer demand for organic or natural products over synthetic ones. Further, the rising demand for plant-based ingredients with a growing vegan population is propelling the rice syrup industry forward.

To satisfy consumer demand, manufacturers are using rice syrup to manufacture food products like fruit drinks, soft drinks, canned fruits, breakfast cereals, extruded or baked energy and sports bars, beverages, puddings, biscuits, and cakes, among others. Further, manufacturers are increasingly adopting rice syrup in the confectionery industry as an ideal additive for flavoured sweets and in ice creams as a natural sweetener and as an agent to lower its freezing point owing to its anti-crystalline nature, high degree of sweetening and low freezing point. Thus, with the rising disposable incomes and growing consumer inclination towards processed food products, the industry is expected to receive a further boost.

Moreover, the growing production and cultivation of organic rice is supporting the industry growth as this ensures the continuous supply of raw material for the syrup industry. Also, the various initiatives taken by the governments across the nation to assist the farmers are providing a further push to the organic rice industry, which in turn, will aid the rice syrup industry globally. Over the forecast period, the technological advancements and new product launches are expected to aid the growth of the global market for rice syrup.

Key Industry Players in the Global Rice Syrup Market

The report gives a detailed analysis of the following key players in the global rice syrup market, covering their competitive landscape, capacity, and latest developments like mergers and acquisitions, investments, capacity expansion and plant turnarounds:

• Habib Rice Products Ltd.
• Wuhu Deli Foods Co., Ltd.
• Lundberg Family Farms
• Meurens Natural S.A.
• California Natural Products
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.