The global eye tracking technology market is expected to grow at a CAGR of 26.00% in the forecast period of 2025-2034 to reach a value of approximately USD 5.60 Billion by 2034.
Growing Investments in Consumer Behaviour Research and the Increasing Adoption of Assistive Communication Devices to Augment the Eye Tracking Technology Industry Growth
Based on applications, the increasing utilisation of eye tracking technology for consumer behaviour research and the growing adoption of eye tracking-based assistive communication devices are aiding the growth of the overall industry. The data obtained from eye tracking technology helps to analyse consumer behaviour by assessing the gaze pattern of viewers on e-commerce platforms, thus, providing valuable insights to the users. Further, assistive technology can help individuals with cognitive or physical disabilities by making the process much easier and faster.
Increasing Demand from Various End Use Sectors to Aid the Growth of the Eye Tracking Technology Industry
The growing demand for intelligent security systems in military and aerospace industries is resulting in increased adoption of eye tracking technology. The growing investments in defence sector and surveillance technology are aiding the growth of the segment. Meanwhile, there has been a rise in demand for AR/VR devices with eye-tacking technology. Thus, the growing utilisation of eye tracking technology as an input mechanism in consumer electronics and gaming devices is expected to significantly contribute to the market growth over the forecast period.
Region-wise, the Asia-Pacific is expected to witness the robust growth over the forecast period owing to the growing acceptance of technology, increasing investments in R&D activities, and rising awareness regrading eye tracking technology across the region. The advancements in consumer electronics and automotive sectors, particularly in Japan and China, are expected to drive the regional industry growth.
The rapid advancements in technology and the growing demand for real-time data to analyse consumer behaviour are the major factors driving the growth of the market. The proliferation of artificial intelligence (AI) and the increasing adoption of virtual reality (VR) and augmented reality (AR) in consumer electronics and other sectors, including automotive, are significantly contributing to the industry growth. The growing utilisation of smart sensors for process control and decision making and the increasing preference for contactless biometrics are expected to be the major industry trends over the forecast period. However, the high installation cost and the lack of technical standardization may restrict the growth of the market.
Growing Investments in Consumer Behaviour Research and the Increasing Adoption of Assistive Communication Devices to Augment the Eye Tracking Technology Industry Growth
Based on applications, the increasing utilisation of eye tracking technology for consumer behaviour research and the growing adoption of eye tracking-based assistive communication devices are aiding the growth of the overall industry. The data obtained from eye tracking technology helps to analyse consumer behaviour by assessing the gaze pattern of viewers on e-commerce platforms, thus, providing valuable insights to the users. Further, assistive technology can help individuals with cognitive or physical disabilities by making the process much easier and faster.
Increasing Demand from Various End Use Sectors to Aid the Growth of the Eye Tracking Technology Industry
The growing demand for intelligent security systems in military and aerospace industries is resulting in increased adoption of eye tracking technology. The growing investments in defence sector and surveillance technology are aiding the growth of the segment. Meanwhile, there has been a rise in demand for AR/VR devices with eye-tacking technology. Thus, the growing utilisation of eye tracking technology as an input mechanism in consumer electronics and gaming devices is expected to significantly contribute to the market growth over the forecast period.
Region-wise, the Asia-Pacific is expected to witness the robust growth over the forecast period owing to the growing acceptance of technology, increasing investments in R&D activities, and rising awareness regrading eye tracking technology across the region. The advancements in consumer electronics and automotive sectors, particularly in Japan and China, are expected to drive the regional industry growth.
Eye Tracking Technology: Market Segmentation
Eye tracking technology refers to a sensor technology that can capture the eye movement of an individual, thus, measuring the activity of eyes. It helps to determine the point of user’s gaze or the gazing location of a person. It can also provide the data regarding blink frequency of a person and the reaction of pupil to different stimulus.By component, the market is divided into:
- Hardware
- Software
- Others
Based on type, the industry can be segmented into:
- Eye Attached Tracking
- Optical Tracking
- Electrooculography
The market is bifurcated based on location type into:
- Remote
- Mobile
The various applications of eye tracking technology include:
- Assistive Communication
- Consumer Behaviour Research
- Usability Testing
- Academic Research
- Others
On the basis of end use, the industry can be categorised into:
- Healthcare
- Retail
- Automotive
- Military and Aerospace
- IT and Telecommunication
- Entertainment
- Others
The regional markets for the product include:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
The rapid advancements in technology and the growing demand for real-time data to analyse consumer behaviour are the major factors driving the growth of the market. The proliferation of artificial intelligence (AI) and the increasing adoption of virtual reality (VR) and augmented reality (AR) in consumer electronics and other sectors, including automotive, are significantly contributing to the industry growth. The growing utilisation of smart sensors for process control and decision making and the increasing preference for contactless biometrics are expected to be the major industry trends over the forecast period. However, the high installation cost and the lack of technical standardization may restrict the growth of the market.
Key Industry Players in the Global Eye Tracking Technology Market
The report gives a detailed analysis of the following key players in the global eye tracking technology market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:- Tobii AB
- ERGONEERS GmbH
- EyeTech Digital Systems, Inc.
- Mirametrix inc.
- iMotions A/S
- Smart Eye AB
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Eye Tracking Technology Market Analysis
6 Regional Analysis
7 Market Dynamics
8 Competitive Landscape
Companies Mentioned
The key companies featured in this Eye Tracking Technology market report include:- Tobii AB
- ERGONEERS GmbH
- EyeTech Digital Systems, Inc.
- Mirametrix inc.
- iMotions A/S
- Smart Eye AB
