North America and Europe Leading the Olestra Industry
North America and Europe will have the highest market shares for olestra in the global market. These regions are expected to have a strong demand for flat olestra substitutes due to growing health problems among the population due to higher consumption of fats and calories. A large number of people in the United States suffer from obesity.In addition, the growing packaged food industry, such as snacks, bakery, confectionery, dairy products, and others is boosting demand for olestra that meets the consumer's demand for processed foods without compromising their health.
Olestra: Market Segmentation
Olestra, also known as Olean, is one such lipid-based fat replacement or an alternative that does not add calories, cholesterol, or fat to products. Olestra is also used in the preparation of otherwise high-calorie and high-fat food items such as cookies, potato chips, baked goods, and others, thereby eliminating the lowering of their fat content. Olestra is a particular type of blend of sucrose polyester made from popular food ingredients used in products such as vegetable oil and sugar. Olestra has similar fat properties, but does not contribute to fat, calories, trans fat and cholesterol. Olestra is also a healthier alternative to full-fat snacks and other high-fat food items.The product finds wide applications in the following:
- Snacks and Crackers
- Frozen Desserts
- Bakery and Confectionery
- Soups, Sauces and Dressings
- Cheese and Frozen Desserts
- Meat and Poultry Products
- Others
The regional markets for olestra can be divided into:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa