Non-Alcoholic Beverages Americas Sector Landscape 2025

A complete overview of the non-alcoholic beverages sector sector worldwide. The report includes market insight and sector and brand analysis.

American football leads in attracting sponsorship revenue from the NAB sector across the Americas, generating an annual sum of $242.59 million.

• The analyst estimates there are 13 separate agreements in place worth over $4 million or more per year between NAB companies and American football products.
• American football holds third position in terms of deal volume, boasting a sponsorship portfolio of 81 agreements. Soccer leads the way with 179 separate deals.
• In 2025, NAB companies' sponsorship agreements with federations constituted 45% of sponsorship revenue from the sector ($501.80 million), with deals associated with teams coming in second at 36% ($400.49 million).

The National Basketball Association’s (NBA) collaboration with PepsiCo is the largest deal in terms of annual value within the sector, worth $100 million per year.

• The National Football League’s (NFL) deal with PepsiCo is the second biggest annual deal across the sector. This multi-year agreement is estimated to be worth $75 million per year.
• Two NBA partnerships rank among the top ten biggest annual agreements in the sector. Both partnerships involve PepsiCo: the first is a $100 million per year deal that designates PepsiCo as the exclusive food and beverage partner of the NBA, the G-League, and the WNBA. This agreement also allows PepsiCo's lemon-lime soft drink brand, Starry, to serve as the official soft drink partner of the NBA in North America. The second partnership is an eight-year deal worth $15 million per year, which designates PepsiCo-owned sports drink brand Gatorade as the official sports drink and nutrition partner for both the NBA and WNBA.
• The National Collegiate Athletic Association's (NCAA) agreement with the Coca-Cola Company is the third-largest annual deal in the sector across the region. This deal, confirmed for the 2024-25 college sports season, is estimated to be worth $50 million.

With 140 deals in place, PepsiCo Inc is the most active company across the sector in the Americas.

• The Coca-Cola Co. is the second-most active company, having signed 43 agreements.
• Monster Beverage Corp is currently the third most active NAB company, engaged in 20 partnerships spanning products including the Ultimate Fighting Championship (UFC), NASCAR, Joe Gibbs Racing and Madison Square Garden.
• BA Sports Nutrition LLC ranks as the fourth most active company, contracted to 18 individual agreements.

A detailed overview of the non-alcoholic beverages sector worldwide. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Scope

• The report looks to offer a detailed insight into the non-alcoholic beverages sector across the globe. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the non-alcoholic beverages sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.