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Alcoholic Drinks in Ecuador

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    Report

  • 52 Pages
  • June 2025
  • Region: Ecuador
  • Euromonitor International
  • ID: 617445
Overall, alcoholic drinks in Ecuador registered a decline in volume sales in 2024, though there was a slight increase through off-trade channels. Multiple domestic factors impacted overall consumption. Rising insecurity, unprecedented in the country’s history, led to the declaration of a state of emergency, with curfews declared during parts of the year.

The Alcoholic Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 6 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 7 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 8 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 9 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 11 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BEER IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Social and economic challenges lead to fall in volume sales of beer
  • Cervecería Nacional continues to dominate
  • Small local grocers continue to drive sales
PROSPECTS AND OPPORTUNITIES
  • An improving picture over the forecast period
  • Low alcohol beer loses relevance
  • A shift towards higher margins
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 2 Lager by Price Band 2024
CATEGORY DATA
  • Table 13 Sales of Beer by Category: Total Volume 2019-2024
  • Table 14 Sales of Beer by Category: Total Value 2019-2024
  • Table 15 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 16 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 17 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 18 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 19 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 20 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 21 Sales of Beer by Craft vs Standard 2019-2024
  • Table 22 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 23 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 24 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 25 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 26 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales fall by a quarter
  • Packaging used as key marketing tool
  • Small local grocers lose most volume share
PROSPECTS AND OPPORTUNITIES
  • More positive picture over forecast period
  • Opportunity for smaller distribtutors to make a mark
  • Need to attract younger generations
CATEGORY DATA
  • Table 29 Sales of Wine by Category: Total Volume 2019-2024
  • Table 30 Sales of Wine by Category: Total Value 2019-2024
  • Table 31 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 32 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 33 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 34 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 36 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 37 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 38 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 39 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 40 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 41 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 42 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 43 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 44 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 45 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 46 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 47 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 48 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 49 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 50 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 51 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 52 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 53 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 54 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 55 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 56 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 57 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Socio-economic challenges see volume sales fall
  • Zhumir brand continues to lead spirits
  • Discounters gain most volume share
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over forecast period
  • Adding flavours and reducing alcohol content key areas of focus
  • Affordable premium key driver of sales
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 3 Benchmark Brands 2024
CATEGORY DATA
  • Table 60 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 61 Sales of Spirits by Category: Total Value 2019-2024
  • Table 62 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 63 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 69 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 71 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 72 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 74 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 75 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 76 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 77 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 78 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
RTDS IN ECUADORKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Decline in volume sales, due to several factors
  • Cubata gains significant traction over review period
  • E-commerce gains most volume share
PROSPECTS AND OPPORTUNITIES
  • Healthy volume growth over foreast period
  • Variety in terms of size and packaging formats ensures wide consumer base
  • Constant launches keep consumers engaged
CATEGORY DATA
  • Table 81 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 82 Sales of RTDs by Category: Total Value 2019-2024
  • Table 83 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 84 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 85 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 86 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 87 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 88 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 89 GBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 90 NBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 91 LBN Brand Shares of RTDs: % Total Volume 2021-2024
  • Table 92 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 93 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 94 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 95 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

- Agencias Y Representaciones Cordovez Sa
- Compañia Cervecera Ambev Ecuador Sa
- Compañía De Cervezas Nacionales Ca
- Embotelladora Azuaya Sa