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Alcoholic Drinks in Ecuador

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    Report

  • 56 Pages
  • June 2023
  • Region: Ecuador
  • Euromonitor International
  • ID: 617445
Ecuador’s widespread vaccination campaign helped Ecuador to start 2022 with the effects of the pandemic greatly reduced. There were still outbreaks in the first quarter due to the omicron variant, which led to mild restrictions during this period. However, these outbreaks were quite brief, and the rest of the year passed without much disruption. Consumers were able to resume their social lives and with this, alcoholic drinks sales continued to recover.

The analyst's Alcoholic Drinks in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN ECUADOR
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
BEER IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Sporting events boost beer sales in 2022
  • Cervecería Nacional dominates amid growing competition from Heineken Ecuador
  • Imported economy lager is dominated by major retailers
PROSPECTS AND OPPORTUNITIES
  • Non-alcoholic beer expected to gain the forecast period
  • E-commerce is key to improving sales
  • Craft beer looking to expand their market share
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Table 17 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 18 Sales of Beer by Category: Total Volume 2017-2022
  • Table 19 Sales of Beer by Category: Total Value 2017-2022
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Polarisation occurs in response to higher inflation
  • Direct imports from retailers change the game in wine industry
  • White wine loses relevance against other varieties
PROSPECTS AND OPPORTUNITIES
  • Vermouth looks to expand as consumers look for new flavours and consumption occasions
  • Growth to slow down after the boom in recent years
  • Single serve presentations will bring more consumption occasions
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2017-2022
  • Table 34 Sales of Wine by Category: Total Value 2017-2022
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • External factors drive up price of spirits
  • Aguardiente from Colombia is a strong performer
  • Whiskies are direct competitors to rum
PROSPECTS AND OPPORTUNITIES
  • Informally produced alcoholic drinks will attract budget conscious consumers
  • Rum’s image will be refreshed as aspirational brands gain retail share
  • Recovery from pandemic still in play at start of forecast period
CATEGORY DATA
  • Table 45 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 46 Sales of Spirits by Category: Total Value 2017-2022
  • Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN ECUADOR2022 DEVELOPMENTSRTDS IN ECUADORKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Azende Corp Cía leads RTDs with innovative Switch brand
  • Wine-based RTDs gain shelf space as a means to gain retail volume share
  • RTDs are affordable options in economic climate
PROSPECTS AND OPPORTUNITIES
  • Constant innovation will drive growth of RTDs
  • Traditional channel faces logistical challenges
  • Younger generations will be key to boosting sales
CATEGORY DATA
  • Table 60 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 61 Sales of RTDs by Category: Total Value 2017-2022
  • Table 62 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 63 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 64 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 65 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 66 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 67 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 68 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 69 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 70 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 71 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 72 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 73 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 74 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

- Agencias Y Representaciones Cordovez Sa
- Compañia Cervecera Ambev Ecuador Sa
- Compañía De Cervezas Nacionales Ca
- Embotelladora Azuaya Sa