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Alcoholic Drinks in Georgia

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    Report

  • 41 Pages
  • July 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 617448
Volume growth of alcoholic drinks in Georgia in 2024 was driven by the development of modern grocery retailers, with a particularly strong impact seen in the beer and spirits categories. Supermarkets, hypermarkets, and especially convenience stores have played a central role in increasing the assortment and availability of alcoholic drinks across both urban and regional areas of the country. A key competitive advantage of modern retail formats is their more attractive prices compared to traditio...

This Alcoholic Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy this Report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, the publisher has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Alcoholic Drinks in GeorgiaExecutive Summary
Alcoholic Drinks in 2024: the Big Picture
2024 Key Trends
Competitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlook
Market Indicators
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
Market Data
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 6 Sales of Alcoholic Drinks by Category by Off-Trade Vs On-Trade: Value 2024
  • Table 7 Sales of Alcoholic Drinks by Category by Off-Trade Vs On-Trade: % Volume 2024
  • Table 8 Sales of Alcoholic Drinks by Category by Off-Trade Vs On-Trade: % Value 2024
  • Table 9 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 10 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2019-2024
  • Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2024
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DisclaimerSourcesSummary 1 Research SourcesBeer in Georgia
Key Data Findings
2024 Developments
Expansion of Modern Grocery Retailers Drives Growth in 2024Leading Lomisi Jsc Offers a Broad Portfolio of Both Local and Imported BrandsConvenience Stores Cater to a Wide Range of Consumer PreferencesProspects and OpportunitiesOngoing Development of Modern Grocery Retailers Supports Future GrowthRising Production Costs to Dampen DemandNiche and Experimental Beers May Remain Limited to Specialty Outlets and On-TradeCategory BackgroundLager Price Band MethodologySummary 2 Lager by Price Band 2024
Category Data
  • Table 16 Sales of Beer by Category: Total Volume 2019-2024
  • Table 17 Sales of Beer by Category: Total Value 2019-2024
  • Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 20 Sales of Beer by Off-Trade Vs On-Trade: Volume 2019-2024
  • Table 21 Sales of Beer by Off-Trade Vs On-Trade: Value 2019-2024
  • Table 22 Sales of Beer by Off-Trade Vs On-Trade: % Volume Growth 2019-2024
  • Table 23 Sales of Beer by Off-Trade Vs On-Trade: % Value Growth 2019-2024
  • Table 24 Sales of Beer by Craft Vs Standard 2019-2024
  • Table 25 Gbo Company Shares of Beer: % Total Volume 2020-2024
  • Table 26 Nbo Company Shares of Beer: % Total Volume 2020-2024
  • Table 27 Lbn Brand Shares of Beer: % Total Volume 2021-2024
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
Wine in Georgia
Key Data Findings
2024 Developments
Exceptional Grape Harvest Supports Wine Growth in 2024Innovation Shaped by Competition from Homemade WineIntense Competition Encourages Retailers to Optimise Their Wine AssortmentsProspects and OpportunitiesSteady Sales Increase Supported by Growth of Modern Retail and Agricultural TourismHomemade Wine Will Remain a Strong CompetitorInnovation to Stand Out in a Competitive Market
Category Data
  • Table 32 Sales of Wine by Category: Total Volume 2019-2024
  • Table 33 Sales of Wine by Category: Total Value 2019-2024
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 36 Sales of Wine by Off-Trade Vs On-Trade: Volume 2019-2024
  • Table 37 Sales of Wine by Off-Trade Vs On-Trade: Value 2019-2024
  • Table 38 Sales of Wine by Off-Trade Vs On-Trade: % Volume Growth 2019-2024
  • Table 39 Sales of Wine by Off-Trade Vs On-Trade: % Value Growth 2019-2024
  • Table 40 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2019-2024
  • Table 41 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2019-2024
  • Table 42 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2019-2024
  • Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2019-2024
  • Table 44 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 45 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 46 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 47 Gbo Company Shares of Champagne: % Total Volume 2020-2024
  • Table 48 Nbo Company Shares of Champagne: % Total Volume 2020-2024
  • Table 49 Lbn Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 50 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 51 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 52 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 53 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 54 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 55 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 56 Gbo Company Shares of Non-Grape Wine: % Total Volume 2020-2024
  • Table 57 Nbo Company Shares of Non-Grape Wine: % Total Volume 2020-2024
  • Table 58 Lbn Brand Shares of Non-Grape Wine: % Total Volume 2021-2024
  • Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
Spirits in Georgia
Key Data Findings
2024 Developments
Vodka’S Versatility and Cultural Relevance Ensure It Has Broad AppealDynamic Growth of Leading Russian Standard Corp Following Launch of UrozhajConvenience Stores Provide An Extensive Selection of Spirits and Competitive PricingProspects and OpportunitiesSteady Volume Growth With Modern Retail ExpansionPrice Promotions to Remain a Key Sales DriverRise of Private ImportsCategory BackgroundVodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band MethodologySummary 3 Benchmark Brands 2024
Category Data
  • Table 63 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 64 Sales of Spirits by Category: Total Value 2019-2024
  • Table 65 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 66 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 67 Sales of Spirits by Off-Trade Vs On-Trade: Volume 2019-2024
  • Table 68 Sales of Spirits by Off-Trade Vs On-Trade: Value 2019-2024
  • Table 69 Sales of Spirits by Off-Trade Vs On-Trade: % Volume Growth 2019-2024
  • Table 70 Sales of Spirits by Off-Trade Vs On-Trade: % Value Growth 2019-2024
  • Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 72 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 74 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 75 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 76 Sales of Vodka by Flavoured Vs Non-Flavoured: % Total Volume 2019-2024
  • Table 77 Gbo Company Shares of Spirits: % Total Volume 2020-2024
  • Table 78 Nbo Company Shares of Spirits: % Total Volume 2020-2024
  • Table 79 Lbn Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 80 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 81 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Companies Mentioned Include:

- GD Alco Ltd
- Teliani Valley Plc
- Triumph Ltd
- Ushba Ltd