This report offers a detailed analysis of the apparel market in Germany with forecasts to 2029. It includes analysis of consumer shopping behavior, apparel brands, product categories, channels, and the macroeconomic climate.
Germany’s real GDP declined in both 2023 and 2024 as it faced high interest rates and a tough exports market due to increasing competition from China. Real GDP is forecast to remain flat in 2025 due to the impact of US tariffs. Inflation lowered from 5.9% in 2023 to 2.3% in 2024 and 2.2% in 2025, helping consumer sentiment recover, though will remain higher than pre-pandemic levels. Germany also faces the problem of an ageing population and rising unemployment, putting pressure on incomes and inhibiting apparel demand.
Germany’s real GDP declined in both 2023 and 2024 as it faced high interest rates and a tough exports market due to increasing competition from China. Real GDP is forecast to remain flat in 2025 due to the impact of US tariffs. Inflation lowered from 5.9% in 2023 to 2.3% in 2024 and 2.2% in 2025, helping consumer sentiment recover, though will remain higher than pre-pandemic levels. Germany also faces the problem of an ageing population and rising unemployment, putting pressure on incomes and inhibiting apparel demand.
Scope
- The German apparel market declined in 2024, as consumer finances remained strained
- Value will showcase the strongest rise in share by 2029 as consumers remain more cost-conscious amid economic uncertainty
- The online market will continue to outpace offline, as consumers value its convenience and the ease of comparing prices
Reasons to Buy
- Understand where the demand lies within the German apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
- Learn how continued inflationary challenges will impact the German apparel market, and which players are most at threat from changing consumer habits.
- Identify the key approaches brands are taking to stand out in the German apparel market, and how you can adapt these to fit your own business.
Table of Contents
- EXECUTIVE SUMMARY
- Germany Apparel Market Drivers
- Germany Apparel Market Inhibitors
- Economic Background
- Germany APPAREL MARKET: MARKET SIZE TO 2029
- Germany Apparel Market, 2019, 2024 & 2029
- Germany APPAREL MARKET: CATEGORY PERFORMANCE TO 2029
- Germany Apparel Market by Category, 2019, 2024, & 2029
- Germany Clothing Categories 2019-2029
- Germany Footwear Categories 2019-2029
- Germany Accessories Category 2019-2029
- Germany Apparel Market by Price Positioning, 2019, 2024, & 2029
- Germany Sportswear Market 2019-2029
- Germany APPAREL MARKET: CHANNEL PERFORMANCE TO 2029
- Germany Online vs Offline Channel Growth 2019-2029
- Germany Apparel Market by Channel, 2024 & 2029
- CONSUMERS
- Impact of rising inflation on apparel spend in Germany
- Secondhand Apparel Purchases in Germany
- Opinions on online shopping
- Retailers German Consumers Bought Apparel From in the Past Year
- COMPETITVE LANDSCAPE: BRANDS
- Top 10 Germany Apparel Market Shares 2023-2025
- Top 10: Winners & Losers Outlook
- Brand Profiles
- Adidas
- Hugo Boss
- Deichmann
- Takko Fashion
- METHODOLOGY, DEFINITIONS AND CONTACTS
- Clothing: Winning and Losing Product Segments, 2024-2029 CAGR (%)
- Footwear: Winning and Losing Product Segments, 2024-2029 CAGR (%)
- Accessories: Winning and Losing Product Segments, 2024-2029 CAGR (%)
- Retailers German Consumers Bought Apparel From in the Past Year by Demographic
- Real GDP (EUR trillion) and annual growth (%)
- Nominal GDP (EUR trillion) and annual growth (%)
- Real GDP per capita (EUR thousand) and annual growth (%)
- Consumer price inflation (%)
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by rural-urban split
- Employed people (millions) and unemployment rate
- Germany Apparel Market Value, 2019, 2024 & 2029 (EUR bn) with five-year CAGR (%)
- Germany Apparel Market Value (EUR bn) and Volumes (m units) 2019-2029, with Annual Growth (%)
- Category Shares within Germany’s Apparel Market (%) 2019, 2024 & 2029
- Clothing: Market Value (EUR bn) by Category, 2019, 2024, & 2029, with forecast CAGR (%)
- Footwear: Market Value (EUR bn) by Category, 2019, 2024, & 2029, with forecast CAGR (%)
- Accessories: Market Value (EUR bn) by Category, 2019, 2024, & 2029, with forecast CAGR (%)
- Germany Apparel Market by Price Positioning, 2019, 2024, & 2029
- Germany Sportswear Market (EUR bn) with Annual Growth (%), 2019-2029
- Germany Online Apparel Market (EUR bn) 2019-2029 and Online Penetration (%)
- Online, Offline & Total Apparel Annual Growth in the Germany (%), 2019-2029
- Germany Apparel Market by Channel Share (%) 2024 & 2029
- Impact of Rising Inflation on Apparel Spend in Germany
- Secondhand Apparel Purchases in Germany
- Secondhand Apparel Purchases in Germany by Region and Age
- Opinions on online shopping in Germany
- Top 10 Germany Apparel Brands by Market Share (%), 2021, 2022 & 2023 with Change in Share 2021-2023
- Adidas' Apparel Market Share (%) in Germany 2019-2024
- Hugo Boss' Apparel Market Share (%) in Germany 2019-2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Deichmann
- C&A
- H&M
- Otto
- Zalando
- KiK
- Bonprix
- Peek & Cloppenburg
- Ernsting's Family
- Galeria Kaufhof
- Zara
- TK Maxx
- Intersport
- Shein
- Sport 2000
- Nike
- Adidas
- S.Oliver
- Puma
- Hugo Boss
- Takko Fashion
- TikTok
- Temu
- Amazon
