The U.S. Pet Therapeutic Diet Market was valued at USD 1.8 billion in 2024 and is estimated to grow at a CAGR of 7.2% to reach USD 3.6 billion by 2034.
The growing prevalence of obesity and chronic conditions among pets in the U.S. is significantly influencing the demand for therapeutic diets. Just like humans, sedentary lifestyles, overfeeding, and poor-quality nutrition have led to an alarming rise in pet health issues such as diabetes, kidney disease, gastrointestinal disorders, and food allergies.
Major players in the U.S. pet therapeutic diet market are Husse, Purina PetCare (Nestle SA), Drools Pet Food, Diamond Pet Foods (Schell & Kampeter, Inc.), Stella and Chewy’s, Blue Buffalo Company (General Mills), Open Farm, Hill's Pet Nutrition (Colgate Palmolive), JustFoodForDogs, Mars, Incorporated, Virbac, EmerAid, Ziwi Pet.
To strengthen their position in the competitive U.S. pet therapeutic diet market, companies are leveraging a combination of innovation, education, and distribution enhancements. They are developing specialized formulas targeting specific health issues such as renal care, weight management, and digestive support, ensuring products meet diverse pet needs. Partnerships with veterinary professionals are critical, as companies provide training and educational materials to increase vets' recommendations of therapeutic diets.
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The growing prevalence of obesity and chronic conditions among pets in the U.S. is significantly influencing the demand for therapeutic diets. Just like humans, sedentary lifestyles, overfeeding, and poor-quality nutrition have led to an alarming rise in pet health issues such as diabetes, kidney disease, gastrointestinal disorders, and food allergies.
Rising Adoption of Dry Food
The dry food segment held a notable share in 2024, driven by its convenience, longer shelf life, and cost-effectiveness. Consumers find dry therapeutic food easier to store and measure, making it a preferred choice for daily feeding routines. Veterinary-recommended formulations for conditions like renal support, gastrointestinal health, and weight management are widely available in dry formats, allowing brands to reach a broader customer base.Growing Prevalence of Dogs
The dogs segment in the U.S. pet therapeutic diet market generated a significant share in 2024, driven by their increasing popularity as companion animals. Dog owners are more likely to seek specialized nutrition plans for their pets, particularly chronic issues such as joint disorders, obesity, and skin allergies.Weight Management to Gain Traction
The weight management segment held sizeable growth in 2024 as obesity among pets becomes a widespread concern. Rising calorie intake and reduced physical activity, especially among indoor pets, have triggered health risks that necessitate dietary intervention. Therapeutic diets focused on weight control offer low-fat, high-fiber formulations to support metabolic health without compromising on taste or nutrition.South Atlantic to Emerge as a Propelling Region
South Atlantic pet therapeutic diet market will witness robust growth through 2034, driven by increasing pet ownership and rising awareness of chronic health conditions like obesity, diabetes, and allergies among pets in this region. The market benefits from a strong presence of veterinary clinics and specialty pet stores in urban hubs like Atlanta, Charlotte, and Miami. Pet owners here are more inclined to invest in premium, clinically formulated diets to manage their pets' health, reflecting broader national trends of humanization and preventive care.Major players in the U.S. pet therapeutic diet market are Husse, Purina PetCare (Nestle SA), Drools Pet Food, Diamond Pet Foods (Schell & Kampeter, Inc.), Stella and Chewy’s, Blue Buffalo Company (General Mills), Open Farm, Hill's Pet Nutrition (Colgate Palmolive), JustFoodForDogs, Mars, Incorporated, Virbac, EmerAid, Ziwi Pet.
To strengthen their position in the competitive U.S. pet therapeutic diet market, companies are leveraging a combination of innovation, education, and distribution enhancements. They are developing specialized formulas targeting specific health issues such as renal care, weight management, and digestive support, ensuring products meet diverse pet needs. Partnerships with veterinary professionals are critical, as companies provide training and educational materials to increase vets' recommendations of therapeutic diets.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 Industry Insights
Chapter 4 Competitive Landscape, 2024
Chapter 5 Market Estimates and Forecast, by Product Type, 2021-2034 ($ Mn)
Chapter 6 Market Estimates and Forecast, by Animal Type, 2021-2034 ($ Mn)
Chapter 7 Market Estimates and Forecast, by Health Condition, 2021-2034 ($ Mn)
Chapter 8 Market Estimates and Forecast, by Distribution Channel, 2021-2034 ($ Mn)
Chapter 9 Market Estimates and Forecast, by Zone, 2021-2034 ($ Mn)
Chapter 10 Company Profiles
Companies Mentioned
The key companies profiled in this U.S. Pet Therapeutic Diet market report include:- Blue Buffalo Company (General Mills)
- Diamond Pet Foods (Schell & Kampeter, Inc.)
- Drools Pet Food
- EmerAid
- Hill's Pet Nutrition (Colgate Palmolive)
- Husse
- JustFoodForDogs
- Mars, Incorporated
- Open Farm
- Purina PetCare (Nestle SA)
- Stella and Chewy’s
- Virbac
- Ziwi Pet
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 132 |
| Published | September 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 1.8 Billion |
| Forecasted Market Value ( USD | $ 3.6 Billion |
| Compound Annual Growth Rate | 7.2% |
| Regions Covered | United States |
| No. of Companies Mentioned | 14 |
