The ASEAN Medical And Wellness Tourism Market was estimated at USD 66.1 billion in 2024 and is expected to grow from USD 76.5 billion in 2025 to USD 218.4 billion by 2034, at a CAGR of 12.4%, according to the latest report published by Global Market Insights Inc.
Many ASEAN countries offer world-class medical care at a fraction of the cost compared to Western nations. Countries like Thailand, Malaysia, and Singapore have internationally accredited hospitals, attracting patients seeking affordable surgeries, dental care, and fertility treatments.
Key players in the ASEAN medical and wellness tourism market are Radisson Hotel Group, Sunway Group, Raffles Medical Group, Mahkota Medical Centre, InterContinental Group, SingHealth Group, Four Seasons Hotels, Penang Adventist Hospital, Hilton Worldwide Holdings Inc., Makati Medical Center, Rosewood Hotel Group, KPJ Healthcare Berhad, Bumrungrad International Hospital, IHH Healthcare, National Heart Institute (Institut Jantung Negara), Marriott International, COMO Hotels and Resorts, and St. Luke's Medical Center.
To strengthen their foothold, companies in the ASEAN medical and wellness tourism market are focusing on service integration, digital transformation, and cross-border partnerships. Leading hospital groups and wellness resort chains are investing in bundled packages that include medical check-ups, recovery stays, and wellness therapies under one price.
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Many ASEAN countries offer world-class medical care at a fraction of the cost compared to Western nations. Countries like Thailand, Malaysia, and Singapore have internationally accredited hospitals, attracting patients seeking affordable surgeries, dental care, and fertility treatments.
Rising Adoption of Wellness Tourism
The wellness tourism segment held a significant share in 2024, fueled by increasing global demand for preventive healthcare, holistic therapies, and lifestyle retreats. Travelers are no longer seeking treatment only when ill; they’re actively investing in physical, mental, and emotional well-being. This segment attracts both short-term and long-stay travelers, often from high-income countries, contributing significantly to the region’s tourism revenue.Domestics to Gain Traction
The domestic segment held a sizeable share in 2024, backed by COVID-19 pandemic, which disrupted international travel and pushed locals to seek high-quality care and wellness experiences within their home countries. Rising middle-class income, improved healthcare infrastructure, and growing awareness of preventive health have driven domestic patients to private hospitals, specialty clinics, and wellness resorts.Thailand to Emerge as a Lucrative Region
Thailand medical and wellness tourism market is poised to grow at a significant CAGR during 2025-2034, owing to its globally recognized healthcare system, competitive pricing, and seamless integration of hospitality with clinical care. From cosmetic surgery and fertility treatment to orthopedic procedures and traditional Thai medicine, Thailand offers a diverse portfolio of services backed by international hospital accreditations. Its strategic investment in health-focused infrastructure, combined with visa facilitation and multilingual support, has positioned the country as a top-tier destination for both medical and wellness travelers.Key players in the ASEAN medical and wellness tourism market are Radisson Hotel Group, Sunway Group, Raffles Medical Group, Mahkota Medical Centre, InterContinental Group, SingHealth Group, Four Seasons Hotels, Penang Adventist Hospital, Hilton Worldwide Holdings Inc., Makati Medical Center, Rosewood Hotel Group, KPJ Healthcare Berhad, Bumrungrad International Hospital, IHH Healthcare, National Heart Institute (Institut Jantung Negara), Marriott International, COMO Hotels and Resorts, and St. Luke's Medical Center.
To strengthen their foothold, companies in the ASEAN medical and wellness tourism market are focusing on service integration, digital transformation, and cross-border partnerships. Leading hospital groups and wellness resort chains are investing in bundled packages that include medical check-ups, recovery stays, and wellness therapies under one price.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 Industry Insights
Chapter 4 Competitive Landscape, 2024
Chapter 5 Market Estimates and Forecast, by Category, 2021-2034 ($ Mn)
Chapter 6 Market Estimates and Forecast, by Travel type, 2021-2034 ($ Mn)
Chapter 7 Market Estimates and Forecast, by Country, 2021-2034 ($ Mn)
Chapter 8 Healthcare and Wellness Providers
Companies Mentioned
The key companies profiled in this ASEAN Medical and Wellness Tourism market report include:- Bumrungrad International Hospital
- COMO Hotels and Resorts
- Four Seasons Hotels
- Hilton Worldwide Holdings Inc.
- IHH Healthcare
- InterContinental Group
- KPJ Healthcare Berhad
- Mahkota Medical Centre
- Makati Medical Center
- Marriott International
- National Heart Institute (Institut Jantung Negara)
- Penang Adventist Hospital
- Radisson Hotel Group
- Raffles Medical Group
- Rosewood Hotel Group
- SingHealth Group
- St. Luke's Medical Center
- Sunway Group
- AEK Udon International Hospital
- Gojek
- Grab Holdings Ltd.
- Kamalaya
- Keemala
- RAKxa
- Yanhee International Hospital
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 110 |
| Published | September 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 66.1 Billion |
| Forecasted Market Value ( USD | $ 218.4 Billion |
| Compound Annual Growth Rate | 12.4% |
| Regions Covered | Asia Pacific |
| No. of Companies Mentioned | 26 |
