Nutricosmetics Market Outlook, 2030

The global nutricosmetics market is witnessing robust growth, driven by the increasing convergence of beauty and wellness, reflecting a cultural shift toward holistic health and preventive self-care. Nutricosmetics refers to dietary supplements and similar products that are consumed orally and are designed to improve the health of skin, hair, and nails. These products are a convergence of nutraceuticals and cosmetics that help to improve and enhance one’s beauty through a holistic approach. Consumers are increasingly seeking ingestible products such as supplements, powders, and beverages that promise skin, hair, and nail benefits.

Innovations are reshaping the market, with carotenoids dominating ingredient demand due to their antioxidant properties, and microbiome-targeted products gaining attention as research reveals deeper links between nutrition and skin health. In January 2023, Nourished partnered with Neutrogena to develop new nutricosmetics named “The Ageless Skinstack” for the consumers in the market.

This innovative supplement was manufactured with 3-D printing and would help to support healthy skin. Additionally, advancements in bioactive peptides, collagen formulations, and functional beverages are creating opportunities for differentiated products that address specific consumer needs. However, the industry faces a complex regulatory landscape.

In Japan, products must comply with Food for Specific Health Uses (FOSHU) standards to ensure safety and efficacy, while in the European Union, strict rules govern health claims and ingredient safety. These regulations, while protecting consumers, pose challenges for new product development and market entry, requiring companies to invest in rigorous testing, certifications, and compliance processes.

According to the research report "Global Nutricosmetics Market Outlook, 2030,", the Global Nutricosmetics market was valued at more than USD 7.90 Billion in 2024, and expected to reach a market size of more than USD 12.34 Billion by 2030 with the CAGR of 7.88% from 2025-2030. Increasing consumer awareness of “beauty-from-within” solutions, where ingestible products such as supplements, powders, and beverages enhance skin, hair, and nail health.

Innovation is a critical factor shaping market expansion, with companies developing formulations that combine antioxidants, probiotics, peptides, and plant extracts to deliver targeted benefits, as well as exploring novel delivery formats such as gummies, effervescent tablets, and functional beverages to enhance convenience and compliance. Personalized nutricosmetics, tailored to individual health and beauty profiles, is emerging as a disruptive trend, supported by advances in genomics and nutrigenomics.

At the same time, the market is influenced by evolving regulatory frameworks, requiring compliance with strict safety, efficacy, and labeling standards in regions such as the European Union, Japan, and the United States, which ensures consumer trust but also challenges market entry and product development. Opportunities in the sector are being reinforced through global conferences, expos, and seminars that facilitate knowledge exchange, innovation showcase, and networking among industry players. For example, in October 2021, Nexira launched a new line of botanical extracts and organic components for the nutricosmetics sector under the NutriBeauty range.

This product launch helped the company to optimize its business revenue and geographical presence. Events like Vitafoods Europe, SupplySide West, and the Active Nutrition Summit bring together nutraceutical manufacturers, researchers, and marketers to discuss emerging trends, regulatory updates, and potential collaborations, while highlighting successful case studies of ingredient innovations and product launches. Moreover, growing awareness of environmental sustainability and clean-label products is opening avenues for plant-based and natural nutricosmetics, appealing to eco-conscious consumers.

Market Drivers

• Growing Consumer Focus on Preventive Healthcare and Beauty from Within: One of the main drivers of the nutricosmetics market is the increasing consumer awareness of preventive healthcare and the concept of “beauty from within.” Modern consumers are becoming more conscious of the impact of diet and nutrition on skin, hair, and overall appearance. This has led to a surge in demand for ingestible beauty products like collagen supplements, vitamins, and antioxidants that support skin health, hair strength, and anti-aging benefits. The integration of nutraceuticals into beauty routines is further fueled by social media, beauty influencers, and health-focused campaigns, which have educated consumers about the long-term benefits of nutricosmetics compared to topical solutions alone.
• Rapid Growth in the Aging Population and Demand for Anti-Aging Products: Another significant driver is the global increase in the aging population, especially in regions such as Europe, North America, and Asia-Pacific. Older consumers are actively seeking solutions to maintain youthful skin, improve elasticity, and combat wrinkles. Nutricosmetic products, enriched with bioactive ingredients like collagen peptides, hyaluronic acid, and antioxidants, have become an attractive option because they provide internal support for skin health.

Market Challenges

• High Cost of Nutricosmetic Products and Limited Accessibility: Despite growing awareness, a major challenge facing the nutricosmetics market is the relatively high cost of these products. Premium ingredients, research-driven formulations, and branded packaging often make products unaffordable for large consumer segments, particularly in emerging markets. Additionally, limited availability in rural or less urbanized areas restricts market penetration. Companies must balance product efficacy and cost-effectiveness while developing distribution strategies that make nutricosmetics accessible to a wider audience.
• Regulatory and Safety Concerns: Nutricosmetics straddle the line between food supplements and cosmetic products, creating complex regulatory challenges. Different countries have varying guidelines for labeling, claims, and permissible ingredients. Regulatory uncertainty can slow product launches and increase compliance costs. Moreover, safety concerns, such as allergic reactions or interactions with other supplements or medications, may deter consumers from trying new products. Companies must invest in clinical studies, quality certifications, and transparent marketing to build trust and ensure compliance across markets.

Market Trends

• Personalized and Targeted Nutricosmetics: A notable trend in the nutricosmetics market is the rise of personalized solutions. Companies are leveraging AI, DNA testing, and consumer lifestyle data to develop products tailored to individual needs, such as skin type, age, lifestyle, or nutritional deficiencies. Personalized nutricosmetics not only improve efficacy but also enhance consumer engagement, loyalty, and satisfaction. The trend toward customization reflects the broader healthcare industry’s move toward individualized solutions.
• Natural and Plant-Based Ingredients: Consumers are increasingly demanding products with clean, natural, and plant-based ingredients due to growing concerns about synthetic additives, preservatives, and chemical exposure. Nutricosmetics formulated with botanical extracts, marine collagen, vitamins derived from fruits, and other naturally sourced compounds are gaining traction. This trend is driven by the rising “clean beauty” movement, which emphasizes sustainability, environmental responsibility, and transparency in ingredient sourcing. Brands that embrace natural formulations often achieve higher consumer trust and differentiate themselves in the competitive market.Collagen ingredient type leads the global nutricosmetics industry due to its proven efficacy in promoting skin health, anti-aging benefits, and overall beauty-from-within appeal, which drives strong consumer demand.

Collagen has emerged as the dominant ingredient type in the global nutricosmetics market primarily because it directly addresses key consumer concerns such as skin aging, wrinkles, loss of elasticity, and overall dermal health, making it a cornerstone of beauty-from-within formulations. The aging population in developed regions and the growing awareness of preventive skincare in emerging markets have significantly bolstered demand for collagen-based products. Consumers are increasingly shifting from topical solutions to ingestible supplements, believing that oral collagen peptides offer more profound, long-term results by stimulating the body’s own collagen production.

Scientific studies highlighting collagen’s role in improving skin hydration, elasticity, and reducing fine lines have further reinforced its credibility and efficacy, making it a preferred choice among both consumers and formulators. Beyond anti-aging benefits, collagen is also associated with hair, nail, and joint health, expanding its appeal to a broader audience seeking comprehensive wellness and beauty solutions. The versatility of collagen allows it to be incorporated into powders, capsules, gummies, beverages, and functional foods, catering to diverse consumer preferences and lifestyles, which in turn drives market penetration.

Additionally, the rise of personalized nutrition and functional wellness trends has encouraged brands to innovate with hydrolyzed collagen peptides, marine collagen, bovine collagen, and plant-based alternatives, offering options that cater to specific dietary needs, allergies, or ethical preferences, further widening the consumer base. Marketing and promotional strategies highlighting collagen’s “youthful skin” benefits, supported by endorsements from dermatologists and influencers, have amplified awareness and adoption rates globally.

Tablets and capsules lead the global nutricosmetics market due to their convenience, precise dosage, long shelf life, and widespread consumer trust in supplement formats.

Tablets and capsules have established themselves as the leading product type in the global nutricosmetics industry primarily because they offer unmatched convenience, accurate dosing, and ease of consumption, which align perfectly with the fast-paced lifestyles of modern consumers. Unlike powders or functional foods that require preparation or mixing, tablets and capsules can be taken quickly, making them highly appealing for daily use, especially for working professionals and urban populations seeking efficient beauty-from-within solutions.

The precise dosage inherent in these forms ensures consumers receive consistent quantities of active ingredients, such as collagen peptides, vitamins, minerals, and antioxidants, which builds trust in product efficacy and supports visible results. Additionally, tablets and capsules typically have a longer shelf life compared to liquid or soft-gel formats, which is advantageous for both manufacturers and consumers, allowing for easier storage, transport, and distribution without compromising potency. This stability has encouraged widespread adoption by leading nutraceutical and beauty brands, who leverage tablets and capsules to deliver multi-ingredient formulations targeting skin health, hair and nail growth, anti-aging, and overall wellness.

Furthermore, the familiarity and historical acceptance of tablets and capsules as dietary supplements across global markets enhance consumer confidence and reduce hesitation, especially among older demographics who may prefer traditional, easy-to-swallow forms. Tablets and capsules also allow for innovative coating technologies, such as enteric coatings, which protect sensitive ingredients from degradation in the stomach and ensure optimal absorption in the intestines, thereby improving bioavailability and overall effectiveness of nutricosmetic products.

Skin care type leads the global nutricosmetics market because it directly targets visible beauty concerns like aging, hydration, and skin health, driving strong consumer demand.

Skin care represents the leading type in the global nutricosmetics industry largely because it addresses the most immediate and visible consumer concerns, such as wrinkles, fine lines, loss of elasticity, uneven tone, dryness, and overall skin vitality, making it a central focus of beauty-from-within strategies. Consumers increasingly view beauty and health as interconnected, and skin care nutricosmetics - ranging from collagen, hyaluronic acid, vitamins, antioxidants, to botanical extracts - offer a preventive and restorative solution that complements topical treatments.

The rise of social media, influencer culture, and the global “self-care” trend has heightened awareness of skin appearance and anti-aging solutions, encouraging consumers to invest in supplements that promise radiant, youthful skin. Scientific research and clinical trials demonstrating the efficacy of ingredients like hydrolyzed collagen, vitamin C, biotin, and ceramides in improving skin hydration, elasticity, and barrier function have further reinforced consumer confidence and willingness to adopt these products regularly.

The versatility of skin care nutricosmetics also contributes to their market leadership, as they can be formulated into powders, capsules, tablets, gummies, beverages, and functional foods, accommodating different lifestyles and consumption preferences. Regional trends also support this dominance in Asia-Pacific, strong beauty and wellness culture, combined with rising disposable incomes and urbanization, has fueled high demand for skin-focused supplements, particularly in markets like Japan, South Korea, and China; meanwhile, in North America and Europe, consumers prioritize scientifically validated, clean-label, and sustainable products, which further drives growth in skin care formulations. Marketing and promotional campaigns highlighting “glow,” “youthful skin,” “radiance,” and “dermatologist-recommended” messaging have been particularly effective in building trust and awareness.

The “Low (up to 50)” age group leads the global nutricosmetics market because younger consumers are increasingly proactive about preventive beauty, wellness, and skin health.

The Low (up to 50) age segment dominates the global nutricosmetics market largely because consumers in this age bracket are highly conscious of their appearance, proactive about preventive health, and receptive to beauty-from-within solutions that help maintain youthful skin, hair, and overall wellness. Younger and middle-aged adults increasingly view nutricosmetics not just as supplements, but as part of a daily self-care and beauty routine, integrating them alongside topical skincare and fitness regimes.

The growing influence of social media, influencer culture, and beauty trends has amplified awareness in this demographic, making them more likely to seek scientifically backed, convenient, and effective solutions such as collagen, antioxidants, vitamins, and botanicals. People under 50 are also more familiar and comfortable with nutraceutical concepts and supplement consumption, favoring tablets, capsules, gummies, and ready-to-drink formats that align with fast-paced lifestyles. In addition, this age group is highly driven by the desire to prevent visible signs of aging, such as fine lines, dullness, and reduced skin elasticity, rather than only addressing issues once they appear, creating sustained demand for nutricosmetic products.

The versatility of nutricosmetic formulations, which can target skin hydration, anti-aging, hair strength, nail health, and overall immunity, resonates strongly with this group’s multi-faceted wellness goals. Market data indicates that this age segment is also the most responsive to marketing campaigns emphasizing long-term beauty benefits, clinical validation, and natural or clean-label ingredients, reflecting their preference for safe, effective, and transparent products. Geographically, regions like Asia-Pacific, North America, and Europe have witnessed rising adoption among under-50 consumers due to higher disposable incomes, urbanization, exposure to global wellness trends, and increased access to e-commerce platforms, which make purchasing convenient and information readily available.

Supermarkets & hypermarkets lead the global nutricosmetics market because they offer wide product availability, convenience, competitive pricing, and trusted shopping experiences for a broad consumer base.

Supermarkets and hypermarkets dominate the distribution of nutricosmetics globally because they provide unmatched accessibility, visibility, and convenience for consumers seeking beauty-from-within products, making them a primary choice over specialty stores or online-only channels. These retail formats typically stock a wide range of nutricosmetic products, including collagen supplements, vitamins, antioxidants, and multi-nutrient formulations in various formats such as tablets, capsules, powders, and beverages, allowing consumers to compare and select products according to their preferences and budgets in a single shopping trip.

The convenience factor is particularly significant for working professionals, urban populations, and family shoppers who prioritize one-stop solutions for both grocery and health-and-beauty needs. Supermarkets and hypermarkets also benefit from high footfall, strong brand presence, and established consumer trust, which encourages impulse purchases and adoption of new products, including innovative or premium nutricosmetic offerings. Pricing strategies in these formats, such as promotional discounts, bundled packs, and loyalty programs, make nutricosmetics more accessible to a wider demographic, including price-sensitive segments, thus expanding market penetration.

The physical presence of knowledgeable staff and in-store marketing displays also help educate consumers about product benefits, proper usage, and recommended dosage, which is crucial for supplement categories where perceived efficacy depends on correct consumption. Geographically, supermarkets and hypermarkets are particularly dominant in North America and Europe, where established retail infrastructure, organized distribution networks, and high consumer trust support large-scale product sales.

In Asia-Pacific, rapid urbanization, rising disposable incomes, and the expansion of modern retail formats in countries such as China, Japan, South Korea, and India have further strengthened the role of supermarkets and hypermarkets as primary nutricosmetic sales channels.Asia-Pacific leads the global nutricosmetics market due to strong beauty and wellness culture, rising disposable incomes, urbanization, and high consumer awareness of preventive skincare.

Asia-Pacific dominates the global nutricosmetics market primarily because the region combines a rich cultural emphasis on beauty and wellness with rapidly increasing economic prosperity, urbanization, and health-conscious lifestyles, creating an ideal environment for beauty-from-within products. Countries such as Japan, South Korea, China, and India have long-standing traditions of skincare and preventive health, which have naturally extended into the acceptance of nutricosmetic supplements like collagen, vitamins, antioxidants, and herbal extracts.

Rising disposable incomes and expanding middle-class populations in these countries have enabled more consumers to spend on premium wellness and beauty products, while urbanization and hectic lifestyles have increased demand for convenient, ready-to-use supplements that can complement daily skincare routines. Additionally, the region exhibits high awareness and adoption of scientific advancements, clinical studies, and functional foods, which reinforces consumer trust in nutraceutical solutions for skin, hair, and overall health.

The strong influence of social media, K-beauty trends, and beauty influencers has further amplified interest in nutricosmetics, particularly among millennials and Gen Z consumers who are keen to invest in preventive anti-aging and wellness-focused solutions. The availability of diverse product formats, such as capsules, tablets, powders, beverages, and gummies, caters to the varied preferences and convenience needs of consumers across different age groups, enhancing market penetration. Retail infrastructure also plays a critical role: supermarkets, hypermarkets, specialty stores, and the booming e-commerce ecosystem in Asia-Pacific facilitate easy access to a wide range of products, supported by promotions, loyalty programs, and educational campaigns on beauty-from-within benefits.

• In March 2025: Herbalife agreed to acquire Pro2col Health and Pruvit Ventures and take a 51% stake in Link BioSciences for USD 25-30 million, broadening personalized nutrition capabilities.
• In January 2025: Wellful acquired Ancient Nutrition to become the largest independent vitamins, minerals, and supplements platform in North America. Ancient Nutrition, recognized as the fastest-growing VMS brand, brings collagen protein powders and digestive health products to Wellful's portfolio, expanding distribution in natural retail channels.
• In January 2025: Brenntag partnered with Cambrium to launch NovaColl vegan collagen in the UK and European markets. NovaColl utilizes precision fermentation to create micro-molecular collagen that enhances skin structure and elasticity, addressing consumer demand for sustainable alternatives to traditional animal-derived collagen.
• In February 2024: Tosla Nutricosmetics partnered with Triije Architects to create its headquarters. Tesla 3 will serve as the company’s R&D, marketing, and business center. According to the company, it will be equipped with facilities and technologies that will enable the team to be productive and efficient. "TOSLA 3 is a huge milestone for the company. This project symbolizes the realization of our long-term goals and signifies our dedication to providing our team with an inspiring and efficient workspace," said the founder and CEO at Tosla Nutricosmetics, Primož Artač.
• In May 2023: Ritual entered the beauty category with its first supplement focused on skincare, HyaCera, priced at $54. The new product comes as the supplement market continues to grow, alongside interest in beauty ingestibles. The product incorporates “moisture-control bottle technology” to increase product longevity and help protect the stability of the ingredients, despite being gluten-free, non-GMO, sugar free, and with no artificial colors.
• In January 2023: Neutrogena partnered with Nourished to create 3D-printed, customized treatments based on skin tests. The cosmetics brand uses AI and precision 3D printing to create food products using its Skin360 mobile app. The technology is used to scan the face for analysis, collecting data with more than 100,000 skin pixels and scan for 2,000 facial attributes. It uses this data to then identify dermatological requirements and design a topical skincare routine to fulfill specific therapeutic goals.