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Wireless Headphones in Taiwan

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    Report

  • 17 Pages
  • October 2025
  • Region: Taiwan
  • Euromonitor International
  • ID: 6176263
After Taiwan fully emerged from the pandemic, consumers prioritised outbound travel in 2024-2025, limiting their budgets for electronics. Even so, headphone sales still managed to grow modestly in 2025, reflecting persistent habits formed during the work-from-home era, when many Taiwanese invested in headphones for both work and leisure. Compared with pre-pandemic patterns, consumers now show greater willingness to pay for comfort, durability, and audio quality.

The Wireless Headphones in Taiwan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wireless Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Headphone growth strengthened in 2025, driven by TWS earbuds and wireless headbands
  • Apple strengthened leadership as competition intensified
  • E-commerce gained traction, but in-store testing remained critical
PROSPECTS AND OPPORTUNITIES
  • Premium headbands retain value leadership, but TWS earbuds will dominate growth
  • In-store experiences will remain central despite digital expansion
  • New entrants to rely on social media and crowdfunding platforms
CATEGORY DATA
  • Table 1 Sales of Wireless Headphones by Category: Volume 2020-2025
  • Table 2 Sales of Wireless Headphones by Category: Value 2020-2025
  • Table 3 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
  • Table 7 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
  • Table 8 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
  • Table 10 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN TAIWAN
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources