Indonesia Water Purifier Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

The Indonesia water purifier market was valued at USD 510.40 Million in 2024. The market is expected to grow at a CAGR of 13.40% during the forecast period of 2025-2034. The rate of water contamination in Indonesia is rising rapidly. The country’s population is more than 270 million, because of which it is under mounting pressure to maintain and manage its limited clean water resources, contributing to the growing demand for water purifiers, resulting in the market attaining a valuation of USD 1.79 billion by 2034.

Key Market Trends and Insights:

• By technology, Indi, the UV category is set to grow at a CAGR of 15.2% over the forecast period owing to its steady preference among customers.
• By end use, the residential category is set to demonstrate notable growth at 15.6% CAGR through the forecast period.
• By distribution channel, the offline segment remains dominant and is expected to witness steady growth.

Market Size & Forecast:

• Market Size in 2024: USD 510.40 Million
• Projected Market Size in 2034: USD 1.79 billion
• CAGR from 2025 to 2034: 13.40%

The national water quality index was reported to be 54.78 in 2024, indicating a shortage of 55.5 below the national target, highlighting the ongoing struggle with unsafe water across the country. Besides this, as per Ministry data, nearly 60% of rivers in Indonesia are polluted due to domestic sewage, industrial effluents, and plastic waste. Notably, the Citarum river, which is a major water source for Greater Jakarta, ranks as one of the most toxic rivers in the world, contaminated by heavy metals like lead and mercury. This has escalated the need for water purification solutions, majorly influencing the Indonesia water purifier market growth.

Furthermore, sources reveal that Jakarta has only 12% sewerage coverage, which results in untreated domestic wastewater being discharged directly into rivers, severely degrading water quality. More than 10 million people suffer from this issue in Jakarta alone. E. coli bacteria were also detected in well water, raising serious health concerns. To address this problem, in July 2024, the Indonesia Ministry of Public Works and Housing announced the Jakarta Wastewater Management Master Plan under which a contract was assigned to KWJ, a joint venture comprising Kumagai Gumi Co., PT. Wijaya Karya, and PT. Jaya Konstruksi to construct and build sewers and water treatment plants. Such initiatives are likely to boost the Indonesia water purifier industry growth on a larger scale.

Key Trends and Recent Developments

June 2025

ANGEL, a globally leading water purification technology company, announced its entry in the Indonesian market by hosting the grand Indonesia Strategic Launch event in Jakarta. This event marked AGNEL’s expansion into an archipelago nation to build a innovative health-focused industry.

March 2025

Sumitomo Electric Industries, Ltd. received its largest order ever in the water treatment sector from OWJJ, a joint venture contractor. The order was specifically for water treatment membrane filter modules to use in the construction of a sewage treatment plant for the Jakarta Sewage Improvement Project (Construction Zone 1).

July 2024

Coca-Cola Europacific Partners Indonesia (CCEP Indonesia) launched the WASH+ program to resolve the critical sanitation challenges by improving access to clean water and hygiene, while promoting waste management training. The initiative is aligned with national and global sustainability goals of supporting public health and creating economic opportunities.

April 2024

Panasonic announced the launch of its new water purification system in Indonesia specifically designed to mitigate iron contamination in well water, followed by the launch of water softener to treat hard water in August 2024. With these innovations, the company aims to provide a solution to consumers to improve household water quality, and support SDG Goal 6.

Frequent flooding & waterborne disease outbreaks

Indonesia suffers from regular flooding which leads to water contamination episodes often, especially in cities like Jakarta, resulting in a high demand for emergency-ready water filtration solutions. In 2024, flash floods and landslides in West Sumatra led to 67 fatalities and evacuated over 4000 people. Besides, the Ministry of Health reported a 15% rise in waterborne illness outbreaks during rainy seasons. These environmental challenges are escalating consumer awareness around water safety bringing about significant investments in emergency-ready water purifiers to ensure safe drinking water during floods and contamination episodes

Urban water infrastructure upgrade supporting purifier demand in populated cities

Massive investments in construction and upgradation of pipe networks, building communal reservoirs, and expanding water treatment plants to provide more households with cleaner tap water is indirectly impacting the Indonesia water purifier market. For instance, Jakarta’s city-owned utility PAM Jaya has set the target to achieve 100% tap water coverage by 2030, backed by over 2 million planned pipeline connections in Jakarta. This, in turn, is boosting the adoption of water purifiers in one of the most water-stressed metropolises in the country. As piped water reaches more households, consumers are investing in purification systems and appliances to ensure safety.

Growing number of initiatives for improving remote water access

Government initiatives focused on expanding the access to clean water across underserved and rural regions in Indonesia is significantly contributing to the Indonesia water purifier market growth. For instance, the United Water Program launched in March 2024 and backed by Bank Indonesia and the Indonesian Army aimed at delivering clean water access to more than 37,000 people across multiple provinces, showcasing the government’s commitment to inclusive, on-ground water security. These efforts are increasing reliance on point-of-use solutions such as household water purifiers, since many households still lack piped indoor connections. Quality concerns persist with the increasing water availability, resulting in a consistent demand for affordable, low-maintenance purifiers.

Cross- border R&D and tech-transfer partnerships for advanced water treatment solutions

Ongoing partnerships with international experts and companies provide access to the latest technologies like renewable desalination, solar water pumps, climate-adaptive water purification solutions, and disaster-resilient filtration systems. Rising investments to deploy such systems to address the growing water security challenges, including pollution, scarcity, and climate impacts, is driving market growth. To cite an instance, during 2023 and 2024 the Defense University of Indonesia and global companies like Osmosun, Ellipse, and Blue Water signed Memorandums of Understanding (MoUs) of foster exchange of knowledge and advanced technologies. Through such partnerships, Indonesia is focused on building resilient, sustainable water infrastructure.

Smart infrastructure development for decentralized purification

Many urban public spaces such as parks and sport venues across Indonesia lack easy access to clean drinking water, which has surged the need for convenient, sustainable purification systems outside traditional settings. Indonesia water purifier market players are making ongoing efforts to develop technologically advanced, compact, and energy-efficient water purification systems that can be separately operated from centralized water supplies, which is driving the market growth. For instance, Hadde developed atmospheric water generators (AWGs) that can combine solar power with multi-stage filtration and smart dispensing to provide purified water in urban outdoor environments.

Indonesia Water Purifier Industry Segmentation

The report titled “Indonesia Water Purifier Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Technology

• UV
• RO
• Carbon Filtration
• Others

Key Insight: The UV segment leads the market due to its effectiveness in eliminating bacteria and viruses, making it ideal for urban households reliant on municipal water supplies that are microbiologically unsafe but low in dissolved solids. RO systems are gaining traction in regions where groundwater contains high levels of TDS, heavy metals, and industrial pollutants, especially in industrial zones and peri-urban areas. Meanwhile, carbon filtration systems are popular for improving taste, odor, and removing chlorine, often used as pre-filtration or in low-contamination areas. The ‘others’ category, including gravity-based and ceramic filters, sees demand in rural areas lacking electricity or consistent water pressure.

Market Breakup by End-User

• Residential
• Commercial
• Industrial

Key Insight: The residential segment leads the Indonesia water purifier market, driven by growing health awareness, rising cases of waterborne diseases, and increased contamination in household water sources. Urban households are rapidly adopting RO and UV-based systems due to poor municipal water quality and limited sewerage coverage. In the commercial segment, demand is rising across restaurants, hospitals, hotels, and offices, where clean water is essential for regulatory compliance, customer trust, and operational hygiene. The industrial segment is expanding due to the need for purified water in sectors like pharmaceuticals, food processing, and electronics, along with stricter environmental discharge standards and water recycling initiatives.

Market Breakup by Distribution Channel

• Online
• Offline

Key Insight: The offline segment dominates the distribution landscape, driven by consumer preference for in-person product demonstrations, after-sales support, and the ability to compare models physically before purchase. Electronics retailers, specialty appliance stores, and authorized dealers play a key role in brand visibility and trust-building, especially in Tier I and II cities. Meanwhile, the online segment is witnessing rapid growth due to increasing internet penetration, high smartphone usage, and the convenience of doorstep delivery. E-commerce platforms offer competitive pricing, wider product variety, and user reviews, attracting younger and tech-savvy consumers, particularly in urban areas like Jakarta, Surabaya, and Bandung.

Indonesia Water Purifier Market Share

By technology, UV segment accounts for the largest market share

The UV technology segment is holding the largest revenue share in Indonesia water purifier market is gaining strong momentum at 15.2% CAGR, attributed to the rising concerns over microbial contamination in urban water supplies and increasing demand for low-maintenance, health-focused solutions. Manufacturers are developing UV-based purifiers offer a chemical-free, energy-efficient method for disinfection suitable for households with immunocompromised members or young children. For instance, in February 2025, Coway launched Villaem III in Indonesia, featuring an advanced five-stage filtration system with automatic UV sterilization every 12 hours. Such innovations in water purification technology are contributing to the segment growth.

Carbon filtration segment water purifiers are recording the fastest growth at 14.6% CAGR through 2034. The carbon filtration segment is experiencing the fastest growth in Indonesia’s water purifier market, expanding at a robust 14.6% CAGR. This surge is driven by increasing consumer demand for affordable, effective solutions that improve water taste and remove chlorine, odors, pesticides, and organic contaminants commonly found in tap water. Carbon filters can remove up to 98% of chlorine and 85% of pesticides, with effectiveness for other contaminants like organic compounds often reaching 90% to 99%. Their ease of installation, low maintenance, and compatibility with existing purification systems make carbon filtration an attractive choice, fueling rapid adoption across urban and semi-urban residential segments.

By end-user, the residential segment leads the Indonesia water purifier market

The residential segment dominates the Indonesia water purifier market, registering a strong growth rate of 15.6%, primarily driven by rising public awareness of waterborne illnesses and growing concerns over declining municipal water quality. Urban and semi-urban households are increasingly adopting multi-stage RO/UV systems that can remove over 99.99% of pathogens, making water purification a core component of daily health and wellness routines. Innovations in compact, health-centric RO systems and strategic retail partnerships. In July 2025, ANGEL partnered with Thailand's Mazuma and HomePro to co-develop innovative water purifiers, expand product access, and enhance service standards, strengthening its regional presence across Southeast Asia.

On the other hand, the industrial end use segment is growing at the fastest growth rate in the Indonesia water purifier market driven by the growing water-intensive industrial operations and stringent regulations. Businesses are turning to outsourced, large-scale water treatment providers for reliable supply and compliance with discharge norms. Citing an instance, in July 2024, Almar Water Solutions and Moya Indonesia formed a joint entity, Obor Infrastructure to provide over 425,000 cubic meters of water daily to urban and industrial zones across Greater Jakarta. Besides this, industries such as pharmaceuticals, textiles, food and beverage, and power generation require consistently treated water for both production and waste management, thereby propelling the demand for water purifiers.

By distribution channel, online segment records the highest sales

The online distribution channel is emerging as the fastest-growing segment in Indonesia’s water purifier market, driven by increasing internet penetration and changing consumer purchasing habits. Convenience, wider product variety, and competitive pricing make online platforms the preferred choice for many buyers, especially among tech-savvy urban consumers. Companies are enhancing the digital shopping experience with innovations like LG’s AI-powered online store launched in January 2024, which offers personalized recommendations and a streamlined buying process for Indonesian customers. Such advancements boost customer engagement and satisfaction, further fueling online sales of water purifiers.

The offline distribution segment continues to remain an important sales method in Indonesia water purifier market, driven by consumer preference for in-person product experience and trusted retail environments. Many buyers value face-to-face consultations, immediate product availability, and after-sales support, which physical stores readily provide. Established retail chains, specialty water purifier outlets, and authorized dealer networks ensure wide geographical coverage, especially in tier 2 and tier 3 cities where online penetration is limited. Additionally, brand presence in malls and local stores enhances customer trust and facilitates impulse purchases, thereby complementing market expansion.

Competitive Landscape

The key companies operating in the Indonesia water purifier market include 3M Company, Nazava Water Filter PTE LTD., Panasonic Corporation, BWT Indonesia, PT Penguin Indonesia, PT Indotech Energy Persada, and others are driving market growth through product innovation, affordable filtration solutions, and outreach to underserved areas. Their efforts support rising consumer demand for safer water and improved access to clean drinking water across urban and rural regions.

Leading companies like 3M and Panasonic continue to innovate with advanced RO and UV-based purifiers designed for urban consumers. Nazava, a key player focused on rural access, made significant strides in 2023 by partnering with Indonesia’s Ministry of Public Works and Housing to enter the national procurement catalog. That year, Nazava also expanded local manufacturing capabilities and distributed nearly 500 water filters to schools, providing safe drinking water to over 80,000 students. In 2024, 3M India introduced the Smart Drinking Water System with smart features and no-electricity operation, hinting at upcoming regional availability. These developments are accelerating purifier adoption throughout Indonesia.

3M Company

3M is a U.S.-based multinational conglomerate, established in 1902 and headquartered in Minnesota, United States, known for its diversified product portfolio across healthcare, consumer, and industrial markets. In Indonesia, 3M offers advanced water filtration systems targeting both residential and commercial segments. The company leverages its global R&D capabilities to deliver high-efficiency, certified water purification technologies suited for urban households and institutional use.

Nazava Water Filter PTE LTD.

Nazava is a social enterprise, established in 2009 and headquartered in Indonesia and the Netherlands, focused on providing affordable and sustainable water filtration solutions for low-income and off-grid communities. With a mission to improve access to safe drinking water, Nazava specializes in gravity-based ceramic filters and partners with NGOs and development programs across Indonesia.

Panasonic Corporation

Panasonic is a Japanese multinational electronics company, established in 1918 and headquartered in Osaka, Japan, with a strong presence in Southeast Asia. In Indonesia, it offers a wide range of water purifiers, including UV, RO, and hybrid systems. Panasonic targets health-conscious urban consumers, integrating smart features and energy-efficient designs into its filtration products to suit modern household needs.

BWT Indonesia

BWT (Best Water Technology) is a leading European water technology company, established in 1990 and headquartered in Mondsee, Austria, operating in Indonesia through local subsidiaries. It focuses on delivering premium residential and commercial water purification systems, emphasizing sustainability, water softening, and mineral balancing. BWT serves high-end urban households, hospitality businesses, and industrial applications requiring ultrapure water.

Other notable player in the Indonesia water purifier market includes PT Penguin Indonesia, PT Indotech Energy Persada, among others.

Key Highlights of the Indonesia Water Purifier Market Report:

• Historical performance and accurate forecasts through 2034
• Insights into product innovations and technological advancements
• In-depth competitive landscape profiling
• Regional analysis identifying emerging demand hubs
• Investment-focused outlook supported by data-driven insights