The North America Penetration Testing And Ethical Hacking Services Market is expected to witness market growth of 17.3% CAGR during the forecast period (2025-2032).
The US market dominated the North America Penetration Testing And Ethical Hacking Services Market by country in 2024, thereby, achieving a market value of USD 1.57 billion by 2032. The Canada market is experiencing a CAGR of 19.7% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 18.8% during 2025-2032. The US and Canada led the North America Penetration Testing And Ethical Hacking Services Market by Country with a market share of 75.4% and 12% in 2024.
The market for penetration testing and ethical hacking services in North America has grown a lot because cyber threats are becoming more complex and common. Beginning with mainframe security assessments in the 1960s, the field grew throughout the 1990s as the internet grew, leading to the establishment of ethical hacking as a legitimate profession with standardized methods and certifications. In the early 2000s, demand skyrocketed because of high-profile cyber incidents, regulatory requirements like HIPAA and Sarbanes-Oxley, and growing awareness in the government, financial, and healthcare sectors. In the 2010s, testing became automated and ongoing, and it included security challenges for cloud, mobile, and IoT. Now, the focus is on integrating these tests into DevOps pipelines and using AI-powered tools. As companies focus on proactive cybersecurity measures during the ongoing digital transformation, the market keeps growing.
The use of AI and machine learning for automated vulnerability detection, predictive analytics, and adaptive testing are some of the most important trends that are changing the market. Automated and ongoing security testing is becoming the norm, in line with Agile and DevOps practices. This lets you find and fix vulnerabilities in real time. Penetration testing services are in high demand because companies need to follow rules like GDPR, HIPAA, and PCI-DSS. Leading companies are expanding their services to include security assessments for mobile, cloud, and IoT devices. They are also putting money into research and development and looking for strategic partnerships or acquisitions. There is a lot of competition in the market because of new technologies, high service quality, and specialization in certain areas. MSSPs are adding integrated solutions that compete with traditional penetration testing companies.
The US market dominated the North America Penetration Testing And Ethical Hacking Services Market by country in 2024, thereby, achieving a market value of USD 1.57 billion by 2032. The Canada market is experiencing a CAGR of 19.7% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 18.8% during 2025-2032. The US and Canada led the North America Penetration Testing And Ethical Hacking Services Market by Country with a market share of 75.4% and 12% in 2024.
The market for penetration testing and ethical hacking services in North America has grown a lot because cyber threats are becoming more complex and common. Beginning with mainframe security assessments in the 1960s, the field grew throughout the 1990s as the internet grew, leading to the establishment of ethical hacking as a legitimate profession with standardized methods and certifications. In the early 2000s, demand skyrocketed because of high-profile cyber incidents, regulatory requirements like HIPAA and Sarbanes-Oxley, and growing awareness in the government, financial, and healthcare sectors. In the 2010s, testing became automated and ongoing, and it included security challenges for cloud, mobile, and IoT. Now, the focus is on integrating these tests into DevOps pipelines and using AI-powered tools. As companies focus on proactive cybersecurity measures during the ongoing digital transformation, the market keeps growing.
The use of AI and machine learning for automated vulnerability detection, predictive analytics, and adaptive testing are some of the most important trends that are changing the market. Automated and ongoing security testing is becoming the norm, in line with Agile and DevOps practices. This lets you find and fix vulnerabilities in real time. Penetration testing services are in high demand because companies need to follow rules like GDPR, HIPAA, and PCI-DSS. Leading companies are expanding their services to include security assessments for mobile, cloud, and IoT devices. They are also putting money into research and development and looking for strategic partnerships or acquisitions. There is a lot of competition in the market because of new technologies, high service quality, and specialization in certain areas. MSSPs are adding integrated solutions that compete with traditional penetration testing companies.
End-Use Industry Outlook
Based on End-Use Industry, the market is segmented into Banking, Financial Services and Insurance (BFSI), IT & Telecom, Government & Defense, Healthcare & Life Sciences, Retail and eCommerce, and Energy and Utilities. Among various US Penetration Testing And Ethical Hacking Services Market by End-Use Industry; The Banking, Financial Services and Insurance (BFSI) market achieved a market size of USD $142.5 Million in 2024 and is expected to grow at a CAGR of 15.5 % during the forecast period. The Healthcare & Life Sciences market is predicted to experience a CAGR of 17.6% throughout the forecast period from (2025 - 2032).Deployment Mode Outlook
Based on Deployment Mode, the market is segmented into On-premise, and Cloud-based / SaaS. With a compound annual growth rate (CAGR) of 19.2% over the projection period, the On-premise Market, dominate the Canada Penetration Testing And Ethical Hacking Services Market by Deployment Mode in 2024 and would be a prominent market until 2032. The Cloud-based / SaaS market is expected to witness a CAGR of 20.4% during 2025-2032.
Country Outlook
The US is the biggest and most developed market for penetration testing and ethical hacking services in North America. This is because of things like advanced digital infrastructure, more cyber threats, and rules like HIPAA and SOX that businesses have to follow. Cloud adoption, mobile and IoT deployments, and the need for ongoing, automated security assessments are all driving growth. Some of the most important trends are Penetration Testing-as-a-Service (PTaaS), AI-driven testing, DevSecOps integration, cloud-native solutions, and crowdsourced ethical hacking. The competitive landscape includes global leaders, mid-sized businesses, startups, and crowdsourced platforms, all of which encourage new ideas and full solutions. These things work together to make the U.S. market dynamic, strong, and very focused on proactive cybersecurity.List of Key Companies Profiled
- IBM Corporation
- Rapid7, Inc.
- CrowdStrike Holdings, Inc.
- Synopsys, Inc.
- SecureWorks Corp.
- Qualys, Inc.
- Trustwave Holdings, Inc. (The Chertoff Group)
- Palo Alto Networks, Inc.
- Veracode, Inc. (Thoma Bravo)
- Tenable Holdings, Inc.
- NCC Group plc
Market Report Segmentation
By Deployment Mode
- On-premise
- Cloud-based / SaaS
By Service Model
- Consulting & One-off Engagements
- Pen-Testing-as-a-Service (PTaaS)
- Managed / Continuous Pen-Test (MSSP)
By Type of Penetration Testing
- Web / End-Use Industry Penetration Testing
- Network Penetration Testing
- Cloud Configuration Penetration Testing
- Wireless and IoT Penetration Testing
- Social Engineering Testing
By End-Use Industry
- Banking, Financial Services and Insurance (BFSI)
- IT & Telecom
- Government & Defense
- Healthcare & Life Sciences
- Retail and eCommerce
- Energy and Utilities
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 8. Competition Analysis - Global
Chapter 9. Value Chain Analysis of Penetration Testing And Ethical Hacking Services Market
Chapter 11. North America Penetration Testing And Ethical Hacking Services Market by Deployment Mode
Chapter 12. North America Penetration Testing And Ethical Hacking Services Market by Service Model
Chapter 13. North America Penetration Testing And Ethical Hacking Services Market by Type of Penetration Testing
Chapter 14. North America Penetration Testing And Ethical Hacking Services Market by End-Use Industry
Chapter 15. North America Penetration Testing And Ethical Hacking Services Market by Country
Chapter 16. Company Profiles
Companies Mentioned
- IBM Corporation
- Rapid7, Inc.
- CrowdStrike Holdings, Inc.
- Synopsys, Inc.
- SecureWorks Corp.
- Qualys, Inc.
- Trustwave Holdings, Inc. (The Chertoff Group)
- Palo Alto Networks, Inc.
- Veracode, Inc. (Thoma Bravo)
- Tenable Holdings, Inc.
- NCC Group plc
